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    Simply Better (Review and Analysis of Barwise and Meehan's Book)
    Simply Better (Review and Analysis of Barwise and Meehan's Book)
    Simply Better (Review and Analysis of Barwise and Meehan's Book)
    Ebook41 pages20 minutes

    Simply Better (Review and Analysis of Barwise and Meehan's Book)

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    About this ebook

    The must-read summary of Patrick Barwise and Sean Meehan's book: "Simply Better: Winning and Keeping Customers by Delivering What Matters Most".

    This complete summary of the ideas from Patrick Barwise and Sean Meehan's book "Simply Better" highlights how the benefits of differentiation have been overstated. Instead of wanting something unique or even a cutting edge product, most customers simply want a quality product at a fair price which does what it promises consistently well. In their book, the authors encourage you not to obsess over trivial points of difference, gimmicks, branding or outside-the-box thinking and instead do the basics well. This summary offers six rules that you can follow to ensure that you perfect the basics and exceed your customers' expectations to deliver long-term success.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your business knowledge

    To learn more, read "Simply Better" and discover the key to delivering excellence by perfecting the basics.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateOct 28, 2014
    ISBN9782511019825
    Simply Better (Review and Analysis of Barwise and Meehan's Book)

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      Book preview

      Simply Better (Review and Analysis of Barwise and Meehan's Book) - BusinessNews Publishing

      Book Presentation: Simply Better by Patrick Barwise and Sean Meehan

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of Simply Better (Patrick Barwise and Sean Meehan)

      Book Abstract

      MAIN IDEA

      The benefits of differentiation have been overstated. Instead of wanting something unique or even a cutting edge product, most customers simply want a quality product at a fair price which does what it promises consistently well. Therefore, to prosper, don’t obsess over trivial points of difference, gimmicks, branding or outside-the-box thinking. Instead, do the basics well. Get close to your customers, understand what matters most to them and then deliver that better than your competition.

      In the real world, successful differentiation isn’t about unique selling propositions or bells and whistles. A good product will always stand out on the strength of attentive service, on-time delivery and consistently good levels of quality. Do the basics well. Attempting to be unique might be fun and even exciting, but it won’t automatically lead to business success. Only consistently exceeding the customer’s expectations will deliver long-term success.

      To achieve this in practice, there are six rules to keep in mind:

      About the Author

      PATRICK BARWISE is professor of management and marketing at London Business School. He is the author of six books including Accounting For Brands, Strategic Decisions and Predictions: Media. Dr. Barwise (a graduate of Oxford University and London Business School) specializes in strategic investment decisions and consumer behavior.

      SEAN MEEHAN is professor of marketing and change management at Switzerland’s International Institute for Management Development. He has previously worked at Arthur Andersen and Deloitte & Touche. Dr. Meehan (a graduate of Trinity College, the University of Manchester and London Business School) has designed a number of management development programs currently in use

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