The Secrets of Successful Public Relations and Image-Making
By Tony Greener
()
About this ebook
The Secrets of Successful Public Relations and Image-Making discusses several methods for effective public promotion. The book is comprised of 10 chapters that deal with the various aspects of image-making. The text first discusses what public relations is; who needs it; and what its applications are in different industries. The succeeding chapters cover the methods, technology, and concerns in an image promotion campaign, which include persuasion techniques, media promotions and events, and sponsorship. The book also tackles the importance of internal relation to public relations. The last chapter provides a guide in starting up a promotion campaign.
The book will be of use to public relations practitioners and business owners who need an overview of the elements involved in public relations.
Related to The Secrets of Successful Public Relations and Image-Making
Related ebooks
Public Relations: Made Simple Rating: 5 out of 5 stars5/5The Fundamentals of Public Relations: A Practical Overview Of The Art and Business of Public Relations Rating: 4 out of 5 stars4/5The Practice of Public Relations Rating: 4 out of 5 stars4/5Public Relations Getting it Right Rating: 0 out of 5 stars0 ratingsPublic Relations And Marketing Communications [New, Revised, Expanded, Special Edition] Rating: 1 out of 5 stars1/5The Power of Corporate Communication: Crafting the Voice and Image of Your Business Rating: 4 out of 5 stars4/5The PR Masterclass: How to develop a public relations strategy that works! Rating: 5 out of 5 stars5/521st Century Secrets to Effective PR: Tips and best practices for gaining media exposure Rating: 0 out of 5 stars0 ratingsThe Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery Rating: 1 out of 5 stars1/5Public Relations: An Easy, Step-by-step Guide to Creating a Public Relations Plan Rating: 5 out of 5 stars5/5So You Want To Be On TV Rating: 0 out of 5 stars0 ratingsHow To Write A Media Policy. Rating: 5 out of 5 stars5/5Public Relations, Press Releases and Media Contact: Becoming Newsworthy and Getting Coverage Rating: 4 out of 5 stars4/5Customer Relationship Management: Rules of Engagement Rating: 0 out of 5 stars0 ratingsMarketing and Brand Awareness Standard Requirements Rating: 0 out of 5 stars0 ratingsMarketing Plan Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsThe Abcs of Strategic Communication: Thousands of Terms, Tips and Techniques Rating: 0 out of 5 stars0 ratingsDIY Public Relations: Telling Your Story on a Zero-Dollar Budget Rating: 0 out of 5 stars0 ratingsEyeglasses Rating: 0 out of 5 stars0 ratingsThe 10-Minute PR Checklist - Earn the Publicity You Deserve Rating: 4 out of 5 stars4/5Public Relations: Beginners Guide Rating: 5 out of 5 stars5/5Creative Director A Complete Guide - 2021 Edition Rating: 0 out of 5 stars0 ratingsThe Event Marketing Playbook - Everything You'll Ever Need to Know About Events Rating: 3 out of 5 stars3/5Fundamentals of Public Relations: Professional Guidelines, Concepts and Integrations Rating: 5 out of 5 stars5/5Business Branding: A Guide to Successful Business Branding Rating: 0 out of 5 stars0 ratingsRe-Branding the Nation Rating: 5 out of 5 stars5/5Extraordinary PR, Ordinary Budget: A Strategy Guide Rating: 0 out of 5 stars0 ratingsDigital press office: How to generate interest in media 2.0 and manage public relations thanks to the potential of the web Rating: 0 out of 5 stars0 ratingsYou Need PR: An Approachable Guide to Public Relations for Early-Stage Companies Rating: 0 out of 5 stars0 ratingsPodcast Advertising Works: How to Turn Engaged Audiences into Loyal Customers Rating: 0 out of 5 stars0 ratings
Industries For You
All the Beauty in the World: The Metropolitan Museum of Art and Me Rating: 4 out of 5 stars4/5Weird Things Customers Say in Bookstores Rating: 5 out of 5 stars5/5Excellence Wins: A No-Nonsense Guide to Becoming the Best in a World of Compromise Rating: 5 out of 5 stars5/5Pharma: Greed, Lies, and the Poisoning of America Rating: 5 out of 5 stars5/5Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys Rating: 5 out of 5 stars5/5Sweet Success: A Simple Recipe to Turn your Passion into Profit Rating: 5 out of 5 stars5/5YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video I Rating: 5 out of 5 stars5/5Uncanny Valley: A Memoir Rating: 4 out of 5 stars4/5Setting the Table: The Transforming Power of Hospitality in Business Rating: 5 out of 5 stars5/5INSPIRED: How to Create Tech Products Customers Love Rating: 5 out of 5 stars5/5YouTube 101: The Ultimate Guide to Start a Successful YouTube channel Rating: 5 out of 5 stars5/5Artpreneur: The Step-by-Step Guide to Making a Sustainable Living From Your Creativity Rating: 2 out of 5 stars2/5Bad Pharma: How Drug Companies Mislead Doctors and Harm Patients Rating: 4 out of 5 stars4/5Grocery: The Buying and Selling of Food in America Rating: 4 out of 5 stars4/5Music Law: How to Run Your Band's Business Rating: 0 out of 5 stars0 ratingsThe Best Story Wins: How to Leverage Hollywood Storytelling in Business & Beyond Rating: 5 out of 5 stars5/5Fast Food Nation: The Dark Side of the All-American Meal Rating: 0 out of 5 stars0 ratingsThe House of Gucci: A True Story of Murder, Madness, Glamour, and Greed Rating: 4 out of 5 stars4/5How We Do Harm: A Doctor Breaks Ranks About Being Sick in America Rating: 4 out of 5 stars4/5Powerhouse: The Untold Story of Hollywood's Creative Artists Agency Rating: 4 out of 5 stars4/5Shopify For Dummies Rating: 0 out of 5 stars0 ratingsDisney's Land: Walt Disney and the Invention of the Amusement Park That Changed the World Rating: 4 out of 5 stars4/5
Reviews for The Secrets of Successful Public Relations and Image-Making
0 ratings0 reviews