Entrepreneur

Former Software Engineer Takes a High-Tech Approach to Farming

How PodPonics transformed an unused lot in Atlanta into a productive farm.

Entrepreneur: Matt Liotta, a former software engineer, designed a computer program to control light, temperature and moisture levels in old shipping containers, creating an ideal environment for growing lettuce. His company, PodPonics, transformed an unused lot in Atlanta into a productive farm.

After selling his telecommunications company in 2008, Liotta took time off to develop business ideas. During

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