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    Agile PR: Expert Messaging in a Hyper-Connected, Always-On World
    Agile PR: Expert Messaging in a Hyper-Connected, Always-On World
    Agile PR: Expert Messaging in a Hyper-Connected, Always-On World
    Ebook355 pages3 hours

    Agile PR: Expert Messaging in a Hyper-Connected, Always-On World

    By Marian Salzman

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    About this ebook

    Public relations maverick Marian Salzman goes behind the scenes of creative powerhouse Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes.

    Today’s news landscape is more crowded and varied than ever before and is only growing more diverse. From bloggers to influencers to citizen journalist to all that is coming up over the horizon, learning how to effectively build brands has become a 24/7 mission for even the most experienced PR firms, let alone the lone enterprise. So where does one even begin to take on such an endeavor? Look no further!

    In Agile PR, individuals and businesses seeking to build either their brand or that of a client can learn how to:

    • Use newscrafting to help you or your client be the news
    • Personalize pitches to reporters and bloggers
    • Master the art of storytelling
    • Create branded hashtags that get shared
    • Gain exposure at SXSW, TED, and other key conferences
    • Get bumped to the top of online searches

    Punctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, Agile PR unlocks industry secrets to help anyone broaden their reach and increase their impact.

    LanguageEnglish
    PublisherThomas Nelson
    Release dateJan 16, 2017
    ISBN9780814437889
    Agile PR: Expert Messaging in a Hyper-Connected, Always-On World
    Author

    Marian Salzman

    MARIAN SALZMAN is CEO of Havas PR North America and chair of the Havas PR Global Collective. A top trendspotter and award-winning blogger, she has written for Adweek, Forbes.com, The Huffington Post, The Guardian, and more.

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      Book preview

      Agile PR - Marian Salzman

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