The Billy Goat curse of wedding dress shopping? Co-owner's fiancée is on the hunt
by Alison Bowen, Chicago Tribune
Aug 06, 2018
4 minutes
CHICAGO - Surely, Boriana Tchernookova thought after her 2016 engagement, it couldn't be that hard to find a wedding dress. After all, she didn't need a lavish ensemble.
But Tchernookova soon became entrenched in a machine familiar to many: wedding planning.
Thus began years of dress searching for this would-be bride. Tchernookova didn't want wedding dress shopping to take this long; she didn't want to keep postponing nuptials for a fashion item she wasn't even that particular about. But she felt stymied at every step.
"I didn't realize a dress takes so long to make," she said. "I thought you just go
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