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    The Virtual Assistant's Guide to Publicity Services
    The Virtual Assistant's Guide to Publicity Services
    The Virtual Assistant's Guide to Publicity Services
    Ebook39 pages30 minutes

    The Virtual Assistant's Guide to Publicity Services

    By Jane Tabachnick

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    About this ebook

    There is not a single brand – large, small, independent, undefined, author, or coach, who won't benefit from publicity.

    In every industry, in every country around the globe, everyone could use a little publicity. Despite the need, many entrepreneurs and companies don't have the bandwidth or budget to hire a PR firm or to manage it on their own.

    The Solution: The PR Support Virtual Assistant

    The Virtual Assistant's Guide to Publicity Services was created for you, dearest Virtual Assistant. This book is not a how-to meant to teach you to offer PR the way a full-service Public Relations firm would. Instead, this book was written to show you a new realm of possibilities as a PRVA.

    For any company, entrepreneur, coach, consultant or author looking to implement public relations, this short guide is full of wisdom and practicality. It will help them understand how they can successfully outsource some of their PR tasks.


    It is my hope that this book will ignite those possibilities for you.

    LanguageEnglish
    PublisherSimply Good Press
    Release dateAug 29, 2018
    ISBN9781386828372
    The Virtual Assistant's Guide to Publicity Services

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      Book preview

      The Virtual Assistant's Guide to Publicity Services - Jane Tabachnick

      The_Virtual_Assistant's_Guide_to_Publicity_Services_.jpg

      The Virtual Assistant’s Guide to Publicity Services

      Copyright © 2018 by Jane Tabachnick

      All Rights Reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, including information storage and retrieval systems, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law.

      ISBN: 978-1-7326521-2-5

      Published by Simply Good Press

      Montclair, New Jersey 07043

      www.Simplygoodpress.com

      Cover Image: Courtesy of Freepik

      Contents

      Why I’m Writing to You

      What is PR

      Why PR? Why Not Advertisement?

      Public Relations is Like the Lottery

      Three Ways to Implement

      The Three Methods: How Do They Compare

      Who Is (Are?) the Media

      The PR Process

      Size Matters

      Opportunities Abound

      Recommended PR Support Services

      About – Work with Me

      Additional Resources

      Glossary

      Why I’m Writing to You

      Dearest VA,

      I first fell in love with the practice of public relations years ago as a fashion designer. Operating on a shoestring, I was pattern maker, project manager, fashion designer, CEO, and publicist of my first company. I painstakingly learned, through trial and error, that failure is part of the journey. But once I uncovered a bit of success and found publicity in major fashion media, the doors began opening… Clients heard my name and took my calls… I was hooked on publicity!

      Fast forward a number of years now. Inspired to help other entrepreneurs and small business owners benefit from PR as I have, I left fashion and got started applying my passion and skill in public relations and marketing. I began with an ad agency, developing their prospects and marketing materials from scratch – sparking growth and igniting their bottom line. Next, I broke ground in my own strategy firm, helping entrepreneurs to launch their businesses online. Soon, I would write my own book, Plain

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