Business Today

Growing By Leaps And Bounds

Why influencer marketing on social platforms is gaining traction in the country.

In the late 2000s, blogging was a popular activity on the Internet. Most closet writers tried their hands at it, and brands tried to tap it to promote their products and services. Perhaps it was the first instance of influencer marketing. Now blogs are giving way to videos and images on social media, and influencer marketing has gone from strength to

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