When you apply for a job, your competition is probably pretty similar to you in terms of experience, expertise, and credentials. But we all have something unique to offer, and that’s what you should sell in your professional bio. Tell your story in your bio! There’s no other story like it, and it will help you stand out from the crowd. On this episode of Find Your Dream Job, William Arruda explains why your biography matters more than a resume. About Our Guest: William Arruda William Arruda is credited with turning the concept of personal branding into a global industry. One of the most sought after speakers on the topic, he has delivered hundreds of keynotes in 27 countries on six continents. Combining 25 years of branding experience with his passion for people, he founded Reach, the global leader in personal branding with representatives across the globe. William’s latest book, “Ditch. Dare. Do!” has been called the instruction manual for career success. He is also the author of “Career Distinction: Stand Out by Building Your Brand.” Resources in this Episode: New Tool: The Cool New Way to Tell Your Story in Your Job Application is a new, free resume template from Prezi. Create your own animated, interactive “Prezume.” Listener Question: Listener Kelli Baldwin asks how she can separate her personal brand from a former employer with a bad reputation. More from William Arruda: New articles: Move Over Resume, You’ve Been Replaced and Six Things Beyond Your Resume That Will Land You the Job of Your Dreams.