017 The Content Code by Mark Schaefer

FromThe Marketing Book Podcast

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017 The Content Code by Mark Schaefer

FromThe Marketing Book Podcast

ratings:

Length:

33 minutes

Released:

May 8, 2015

Format:

Podcast episode

Description

The Content Code: Six Essential Strategies To Ignite Your Content, Your Marketing, and Your Business by Mark Schaefer

Released:

May 8, 2015

Format:

Podcast episode

Titles in the series (100)

Weekly interviews with authors of new marketing and sales books to help you keep up with what’s working in the quickly-changing field of modern marketing and sales. The host is Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.

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018 The Membership Economy by Robbie Kellman Baxter: The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue by Robbie Kellman Baxter by The Marketing Book Podcast
25 min listen
000 Welcome to The Marketing Book Podcast!: In this episode I introduce the podcast and share some startling statistics about the changing nature of marketing and what's required to be a successful modern marketer. by The Marketing Book Podcast
3 min listen
009 Ctrl Alt Delete by Mitch Joel: Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It. By Mitch Joel by The Marketing Book Podcast
27 min listen
006 The Art of Social Media by Guy Kawasaki: The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick by The Marketing Book Podcast
31 min listen
011 The Mobile Commerce Revolution by Tom Webster: The Mobile Commerce Revolution: Business Success in a Wireless World by Tom Webster & Tim Hayden by The Marketing Book Podcast
24 min listen
003 Epic Content Marketing by Joe Pulizzi: Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi by The Marketing Book Podcast
37 min listen
029 Marketing Lessons from the Grateful Dead by David Meerman Scott and Brian Halligan: Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History by David Meerman Scott and Brian Halligan by The Marketing Book Podcast
27 min listen
013 Digital Relevance by Ardath Albee: Digital Relevance: Developing Marketing Content and Strategies that Drive Results by Ardith Albee by The Marketing Book Podcast
30 min listen
005 Everybody Writes by Ann Handley: Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley by The Marketing Book Podcast
25 min listen
012 Experiences: The 7th Era of Marketing by Robert Rose & Carla Johnson: Experiences: The 7th Era of Marketing by Robert Rose and Carla Johnson by The Marketing Book Podcast
29 min listen
008 Evergreen by Noah Fleming: Evergreen: Cultivate the Enduring Customer Loyalty that Keeps Your Business Thriving by Noah Fleming by The Marketing Book Podcast
32 min listen
062 Magnetic by Joe Calloway: "Magnetic: The Art of Attracting Business" by Joe Calloway Click here to view the Show Notes! by The Marketing Book Podcast
35 min listen
010 Buyer Personas by Adele Revella: Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align Your Marketing Strategies, and Win More Business by Adele Revella by The Marketing Book Podcast
25 min listen
001 The New Rules of Sales & Service by David Meerman Scott: The New Rules of Sales & Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business by David Meerman Scott by The Marketing Book Podcast
27 min listen
039 Shareology by Bryan Kramer: "Shareology: How Sharing is Powering the Human Economy" by Bryan Kramer by The Marketing Book Podcast
32 min listen
007 Reinventing You by Dorie Clark: Reinventing You: Define Your Brand, Imagine Your Future by Dorie Clark by The Marketing Book Podcast
24 min listen
004 Social Media Explained by Mark Schaefer: Social Media Explained: Untangling the World’s Most Misunderstood Business Trend by Mark Schaefer by The Marketing Book Podcast
27 min listen
025 Seducing Strangers by Josh Weltman: "Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)" by Josh Weltman by The Marketing Book Podcast
31 min listen
021 The Automatic Customer by John Warrillow: The Automatic Customer: Creating a Subscription Business in Any Industry by John Warrillow by The Marketing Book Podcast
26 min listen
016 Hooked by Nir Eyal: Hooked: How to Build Habit-Forming Products by Nir Eyal by The Marketing Book Podcast
26 min listen
031 Web Marketing That Works by Adam Franklin and Toby Jenkins: "Web Marketing That Works: Confessions from the Marketing Trenches" by Adam Franklin and Toby Jenkins by The Marketing Book Podcast
37 min listen
035 Content Inc. by Joe Pulizzi: "Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses" by Joe Pulizzi by The Marketing Book Podcast
44 min listen
037 Optimize by Lee Odden: "Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing" by Lee Odden by The Marketing Book Podcast
28 min listen
002 Youtility by Jay Baer: Youtility: Why Smart Marketing Is About Help Not Hype by Jay Baer by The Marketing Book Podcast
26 min listen
014 The Professional Marketer by Tim Matthews: The Professional Marketer: Everything You Need To Know But Were Never Taught by Tim Matthews by The Marketing Book Podcast
28 min listen
020 The Marketing Performance Blueprint by Paul Roetzer: The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success by Paul Roetzer by The Marketing Book Podcast
28 min listen
023 The Marketer's Guide to SlideShare by Todd Wheatland: "The Marketer's Guide to SlideShare: How to Build Your Brand, Generate Leads & Create Opportunities" by Todd Wheatland by The Marketing Book Podcast
31 min listen
043 YouthNation by Matt Britton: "YouthNation: Building Remarkable Brands in a Youth-Driven Culture" by Matt Britton by The Marketing Book Podcast
26 min listen
019 Audience by Jeffrey K. Rohrs: Audience: Marketing in the Age of Subscribers, Fans and Followers by Jeffrey K. Rohrs by The Marketing Book Podcast
39 min listen
027 The Big Data-Driven Business by Russell Glass and Sean Callahan: "The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits" by Russell Glass and Sean Callahan by The Marketing Book Podcast
27 min listen

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486 Public Speaking With Confidence by Philipp Humm: Public Speaking with Confidence: How to Overcome Anxiety and Deliver Unforgettable Presentations by Philipp Humm ABOUT THE BOOK: You’ve probably tried to speak in public a few times before. Maybe your heart started racing, you had difficulty... by The Marketing Book Podcast
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485 The Customer Copernicus by Charlie Dawson: The Customer Copernicus: How to be Customer-Led by Charlie Dawson and Seán Meehan ABOUT THE BOOK: Some companies are great for customers – they care and change whole markets to work better for the customers they serve. Think of Amazon, easyJet and... by The Marketing Book Podcast
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484 The Unsold Mindset by Colin Coggins and Garrett Brown: The Unsold Mindset: Redefining What It Means to Sell by Colin Coggins & Garrett Brown ABOUT THE BOOK: This Wall Street Journal bestseller is captivating readers of Adam Grant, Dan Pink, and James Clear and has been called "a life-changing... by The Marketing Book Podcast
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483 Immersion by Paul Zak: Immersion: The Science of the Extraordinary and the Source of Happiness by Paul Zak ABOUT THE BOOK: No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an... by The Marketing Book Podcast
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482 Designing Brand Identity by Rob Meyerson: Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding 6th Edition by Alina Wheeler and Rob Meyerson ABOUT THE BOOK: Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and... by The Marketing Book Podcast
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481 B2B Social Selling Strategy by Julie Atherton: B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton ABOUT THE BOOK: Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking... by The Marketing Book Podcast
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480 MKTG STINX by Bob Hoffman: MKTG STINX by Bob Hoffman ABOUT THE BOOK: From the Author – "There have been thousands of books and articles extolling the virtues of marketing and advertising. But I don't think there has ever been one about how stupid and wasteful most of it is.... by The Marketing Book Podcast
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479 The Brand Benefits Playbook by Allen Weiss: The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do About It by Allen Weiss and Debbie MacInnis ABOUT THE BOOK: From two of the world’s leading experts on branding, brand benefits, and positioning, this... by The Marketing Book Podcast
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478 Organic Social Media by Jenny Li Fowler: Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler ABOUT THE BOOK: Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social... by The Marketing Book Podcast
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477 Social Media Strategy by Julie Atherton: Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton ABOUT THE BOOK: Social media marketing is no longer optional. unpacks the winning formula for effective social media marketing complete... by The Marketing Book Podcast
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476 The Perfect Story by Karen Eber: The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber ABOUT THE BOOK: Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a... by The Marketing Book Podcast
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475 Second Skin by Jason Miller: Second Skin: Tales and Truths from the Mosh Pit of Life by Jason Miller ABOUT THE BOOK: is a raw and unfiltered memoir that thrusts you into the author’s turbulent journey of self-discovery toward becoming a leading voice in B2B digital... by The Marketing Book Podcast
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474 The AI Playbook by Eric Siegel: The AI Playbook: Mastering the Rare Art of Machine Learning Deployment by Eric Siegel ABOUT THE BOOK: In his bestselling first book, Eric Siegel explained how machine learning works. Now, in , he shows how to capitalize on it. The greatest tool... by The Marketing Book Podcast
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473 The Sale Is In The Tale by John Livesay: The Sale Is In The Tale by John Livesay ABOUT THE BOOK: John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling, presents us with a business fable set in Austin, Texas. It is about a sales representative... by The Marketing Book Podcast
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472 Marketing 6.0 by Philip Kotler: Marketing 6.0: The Future Is Immersive by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan ABOUT THE BOOK: In , the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address... by The Marketing Book Podcast
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471 Overdeliver by Brian Kurtz: Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz ABOUT THE BOOK: Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today's state-of-the-art... by The Marketing Book Podcast
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470 Standout Startup by Allyson Letteri: Standout Startup: The Founder’s Guide to Irresistible Marketing That Fuels Growth by Allyson Letteri ABOUT THE BOOK: Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with . This book is your... by The Marketing Book Podcast
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469 Any Insights Yet? by Chris Kocek: Any Insights Yet?: Connect the Dots. Create New Categories. Transform Your Business. by Chris Kocek ABOUT THE BOOK: Insights are like unicorns: mysterious and elusive, powerful yet elegant. They are the quintessential a-ha moment that all businesses... by The Marketing Book Podcast
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468 Scientific Advertising by Claude Hopkins (1923) with Jay Abraham: Scientific Advertising by Claude Hopkins (1923) with Jay Abraham ABOUT THE BOOK: Whether you are considering a career in advertising or trying to find the best way to market your product, start with Claude Hopkins (1866-1932) and then move on to the... by The Marketing Book Podcast
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467 Stop Starvation Marketing by Christine Slocumb: Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies by Christine Slocumb ABOUT THE BOOK: Get ready to embark on a journey through 23 power moves that will help you grow a successful healthcare, biotech, or IT... by The Marketing Book Podcast
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466 Forget The Funnel by Georgiana Laudi: Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop ABOUT THE BOOK: Your product is great. So why is marketing it so hard? Many SaaS companies struggle with marketing. ... by The Marketing Book Podcast
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465 The Growth Leader by Scott Edinger: The Growth Leader: Strategies to Drive the Top and Bottom Lines by Scott K. Edinger ABOUT THE BOOK: Growth is a leadership issue, not a sales issue. However you define business growth--total revenue, net income, margin expansion, number of products... by The Marketing Book Podcast
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464 Discover Questions by Deb Calvert: DISCOVER Questions® for Connections, Clarity & Control: The 10th Anniversary Edition by Deb Calvert About the Book: Field research, interviews, and practical application + updates for communicating effectively in these turbulent times. ® is a... by The Marketing Book Podcast
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Ship It by Seth Godin: Ship it. 2024 Day-to-Day Calendar: A Year Of Doing Work That Matters by Seth Godin About the Calendar: Start your day with a motivating message from entrepreneur, bestselling author, and popular speaker Seth Godin. Be informed, inspired,... by The Marketing Book Podcast
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463 The Story Selling Method by Philipp Humm: The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales by Philipp Humm ABOUT THE BOOK: Do you struggle to connect with your customers on a personal level? Do you want to stand out in a very competitive... by The Marketing Book Podcast
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462 The Negativity Fast by Anthony Iannarino: The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success by Anthony Iannarino About the Book: Learn to transform your perspective and lead with positivity In , sales leader and strategist Anthony... by The Marketing Book Podcast
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461 Content Marketing Strategy by Robert Rose: Content Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose About the Book: Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. An organization's... by The Marketing Book Podcast
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460 Simply Put by Ben Guttmann: Simply Put: Why Clear Messages Win―and How to Design Them by Ben Guttmann About the Book: How do you break through the noise? Why do some messages work when others don't? Why do some ideas break through, why do some slogans stick in your... by The Marketing Book Podcast
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459 Unforgettable by Phil Mershon: Unforgettable: The Art and Science of Creating Memorable Experiences by Phil Mershon About the Book: Are you struggling to create memorable and valuable experiences for your customers? Look no further than by Phil Mershon. In today's... by The Marketing Book Podcast
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458 Inspire Your Buyers by Bruce Scheer: Inspire Your Buyers: Go to Market with a Story That Sizzles by Bruce Scheer About the Book: provides a proven, tested model to develop a compelling go-to-market narrative that will accelerate your revenue growth while rapidly bringing your product,... by The Marketing Book Podcast
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017 The Content Code by Mark Schaefer

017 The Content Code by Mark Schaefer

Description

Titles in the series (100)

More Episodes from The Marketing Book Podcast

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