Silicon Valley seeks to disrupt the retailing business with a number of initiatives. What are their odds of success? A number of emerging companies are seeking to disrupt the retail fueling business by offering gas on demand: click on an app, order your fuel and wait for your fill-up. Company promises proclaim “Welcome to life without gas stations” and “Never stop for gas again.” But is this an industry that can be disrupted by technology; and what are the challenges that these businesses face in replacing the country’s 39 million fill-ups each day?