Erin Axelrod will be one of the speakers at PV3 in March 2016. Learn more about PV3 at permaculturevoices.com/pv3. A lot of people within the permaculture are visionaries. We imagine a better world. One that's more regenerative, versus depletive and consumption oriented. But sometimes it's hard to align those grand visions with how the world operates today, specifically when it comes to business. So how do you match the vision with what it takes to survive today? We’ll find out, in today's conversation with Erin Axelrod. Erin is a partner at LIFT economy, a business consulting and coaching company that provides support, structure and strategy to the next generation of businesses. A generation of business that share the vision of a world where all human needs are met, where people have more time to play and enjoy each day and where life flourishes in the richness of a stable climate and resilient ecosystems. In this episode Erin will be talking about her work at LIFT and what she has learned through her years of experience working with permaculture visionaries and the businesses that they are trying to build and grow to support their vision. Learn more at permaculturevoices.com/erin