Leading Speakers
By Saana Azzam
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Leading Speakers - Saana Azzam
Speech
Chapter 1
NOW OR NEVER
‘Marketing’ Intern: that’s how the position was labeled. When I first decided to apply, I was hoping within the deepest recesses of my heart that this internship did not include the usual social media posting that is now encompassing a large section of the marketing industry. As much as I love social media and what it stands for, by applying for this internship, I decided to diverge from strategy and law internships and try something in the corporate field for the first time. Something about MENA Speakers, its engaging industry and its goals stood out to me. I have worked with governmental entities, a magic circle firm, even with an Italian international law firm, but a firm that branded itself as the Leading Speaker and MC Bureau in the Middle East
invoked a feeling of curiosity in me. It wasn’t until Saana Azzam, the founder of MENA speakers, interviewed me that I realized why I wanted this internship.
I began by introducing myself: My name is Noor and I am a law student from NYU. When I told her about my background—including the fact that I was born in Stockholm—she attempted to converse with me in Swedish, then bounced to Arabic and we eventually landed on English. As the founder of MENA Speakers, she held a staggering record that included graduating from the illustrious Stockholm School of Economics with a Master’s in Economics as well as having earned the prominent and esteemed title Female Economist of the Year.
I admired her immediately and there was no more doubt left in me. I wanted to work with this woman because she was not only bright and organized, but I saw a lot of what I wanted for myself in her: a successful young Arab who thrived in an area where she is considered not only a minority as a woman but a minority as a Muslim Arab.
With that in mind, I made the decision to work as an intern almost instantly, willing to do even the most tasking errands as long as I could work alongside a well-regarded woman. On my first day, Saana laid out to me what my tasks for the next two months would be: One, I would have to interview a minimum of 10 of the best speakers in the Middle East. Two, I would have to present my inspirational speech in front of an audience at the end of my internship with MENA Speakers. As someone who has never given a serious and formal speech beyond the usual class presentations, a whirlwind of emotions rushed through the tunnels and hallways of my brain: Who is this going to be in front of? What am I supposed to talk about? Does anyone even care what I’m going to talk about? How long will this be? I felt my heart race, the pits of my stomach churning and fizzing as I imagined standing on a stage on my own and giving a speech. I never saw myself as an introvert or as a self-conscious presenter, but suddenly the thought of giving a serious and formal speech in the next two months sent shivers down my spine. I had no experience with something of this magnitude. I found reassurance in the knowledge that it is normal for public speakers to feel a healthy dosage of nerves (Bodie 78). After all, the fear of public speaking is the most common phobia to date (North M.M et al. 4).
Saana saw the waves of shock across my face when I heard the news. My nervous smile must have given me away. I just hoped she wouldn’t notice the goose bumps erupting on my skin. She asked me to answer two questions, to which I gave these written answers:
Once I answered these two questions, I realized why Saana posed them: it set a goal for me. Without coercion, Saana had made me look at my speaking skills and adjudicate them for myself. This made me appreciate her more than I already did. She demonstrated to me one of the many skills she had mastered as a public speaker, and that is her motivational aura. Her vivacious and confident energy encouraged me to reflect upon my shortcomings as a public speaker. This is when I realized that Saana is a leader. One of the fundamental skills of a successful leader is the ability to motivate the audience to take action (Baxter). And that is exactly what Saana did.
***
3 MAIN TAKEAWAYS FROM OUR CONVERSATION:
Setting goals is imperative – not only does it help one in shaping a purpose for themselves, but it also helps one to organize the steps needed and the action to be taken.
Doing things that scare you aren’t terrible always– it is an opportunity to grow. So, grab it by the horn and race for it. Audit your own beliefs by doing the same exercise.
20 minutes may sound like a lot of time, but it isn’t about filling the time. It’s about finding the one topic that will make the 20 minutes shorter than you thought it would be.
Chapter 2
HOW TO PREPARE FOR SUCCESS
It is interesting that after looking at the number of speakers in the list Saana handed over to me, I realized how differently they use their tools for public speaking. Some speakers, like Mohammed Qahtani, use reliability, humor, and personal narrative to send across his message, whereas speakers who are professors use factual examples and reporting of events to allow their audiences to question and reach to their conclusions.
Bearing that in mind, I wondered how all these speakers found their voice. It had to be a process. There isn’t one specific formula to become a successful speaker. It’s about finding specific techniques that are cohesive with your persona. What makes these people wonderful at what they do is that they exude parts of themselves through their