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    Real Business Secrets: Bootstrapping a Multi National Business Empire: Leaders Are Made, Not Born
    Real Business Secrets: Bootstrapping a Multi National Business Empire: Leaders Are Made, Not Born
    Real Business Secrets: Bootstrapping a Multi National Business Empire: Leaders Are Made, Not Born
    Ebook94 pages1 hour

    Real Business Secrets: Bootstrapping a Multi National Business Empire: Leaders Are Made, Not Born

    By Gerard J. Brandon

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    About this ebook

    There is no such thing as a successful Entrepreneur. Success and failure go hand in hand with being an Entrepreneur. Failure is merely the cost of an expensive education on how not to do it that way again.

    In this book, I will show you what it takes to reach substantial goals in devising, creating, buying and building a multi-national business.

    As Founder and CEO of Alltracel Pharmaceuticals PLC in 1996, that start-up company was eventually sold for $55m in 2008. As CEO of Cellulac PLC I drove its value to $40m having joined in 2012 when it was $300,000 in debt.

    Having listed companies on the London Stock Exchange, buying them with zero cash, deep in debt, and building them pretty much from the bottom up. The lessons I have learned, having lived, worked and struggled through it all, are here in this book.

    Being an Entrepreneur continues to be the most enjoyable, stimulating, challenging, soul-destroying, gut-wrenching roller-coaster of a ride, that I would not hesitate to do over and over again
    LanguageEnglish
    PublisherLulu.com
    Release dateSep 25, 2017
    ISBN9780244935429
    Real Business Secrets: Bootstrapping a Multi National Business Empire: Leaders Are Made, Not Born

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      Book preview

      Real Business Secrets - Gerard J. Brandon

      Real Business Secrets: Bootstrapping a Multi National Business Empire: Leaders Are Made, Not Born

      REAL BUSINESS SECRETS

      Copyright © 2017 by Gerard J. Brandon

      All rights reserved. This book or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the publisher except for the use of brief quotations in a book review or scholarly journal.

      First Printing: 2017

      ISBN 978-0-244-93542-9

      Gerard J. Brandon

      VY Club Limited

      Kemp House, 160 City Road

      London EC1V 2NX

      United Kingdom

      www.realbusinesssecrets.com

      Preface

      There is no such thing as a successful Entrepreneur. Success and failure go hand in hand with being an Entrepreneur. Failure is merely the cost of an expensive education on how not to do it that way again.

      In this book, I will show you what it takes to reach substantial goals in devising, creating, buying and building a multi-national business.

      As Founder and CEO of Alltracel Pharmaceuticals PLC in 1996, that start-up company was eventually sold for $55m in 2008. As CEO of Cellulac PLC I drove its value to $40m having joined in 2012 when it was $300,000 in debt.

      I have listed companies on the London Stock Exchange, buying them with zero cash, deep in debt, and building them pretty much from the bottom up. The lessons I have learned, having lived, worked and struggled through it all, are here in this book.

      Cutting through the investment and business jargon, using simple and easy to understand language helping you understand what it takes to be an Entrepreneur and how to grow your small business into a multi-national, global empire.

      All the methods have worked tremendously well for me over the last 21 years. And better still they have worked where many thousands of others have failed.

      I have created, lost and created wealth again, as much to prove I could do it over and over.  Being an Entrepreneur continues to be the most enjoyable, stimulating, challenging, soul-destroying, gut-wrenching roller-coaster of a ride, that I would not hesitate to do over and over again.

      Gerard J Brandon

      LinkedIn: https://www.linkedin.com/in/gjbrandon/

      Introduction:

      Every month 543,000 new businesses get started and many of those self-same businesses will be extinct within as little as a year. Far too few new business owners can distinguish which category their business will be in before they actually open the doors.

      Don’t let yourself make these same mistakes!

      Were you aware that 60.4% of all businesses in the United States have less than 5 employees?

      Or that over 70% of all businesses are sole proprietorships?

      However, the most enviable type of new businesses, Limited Liability Companies, only make up about 3% of all businesses. Also, the second most desirable business entity, the corporation, while comprising only about 20% of all United States businesses accounts for nearly 85% of all business revenues?

      Knowing facts like these can help you make the difference between a successful new business venture and a total flop. Throughout the chapters that follow, I’ll cover the essentials you need in order to find investors that are willing to invest in your vision.

      More than simply a How to Start A Business title, this and other books in the series are dedicated to the whole aspect of understanding what it is to be an Entrepreneur as much as ensuring that you know how to successfully woo investors.

      "A thick tree grows from a tiny seed.

      A tall building arises from a mound of earth.

      A journey of a thousand miles starts with one step."

      Laozi (Lao-Tzu) Founder of Taoism

      Reasons to Build a Business

      When it comes to any aspect of success, – whether financial, personal or professional - one of the greatest obstacles that you’ll have to overcome is fear. Fear of failure, fear of rejections, fear of ridicule and even the fear of success.

      By its very nature, fear is debilitating. It can stop you in your tracks, preventing you from realising your full potential. However, as you’ll soon find out, your fears can be overcome. In fact, once you’re able to identify your fears, you may be surprised at how ridiculous and unfounded they really are.

      Before we really dive into this booklet, please take a moment to write down some of your biggest fears.

      What things are keeping you from reaching for your goals?

      What is preventing you from taking that first step to success?

      As we progress through this booklet - and others still to come - keep your list of fears close at hand. The following nine keys should provide you with powerful, positive ways in which to answer and negate your fears.

      So, let’s roll up our sleeves and delve into the top nine reasons why you should stop worrying and start achieving.

      9 Key Reasons to Start your Business.

      Key #1: Gaining Experience…

      One of the top reasons that people - young and old - abandon their business goals is the sneaking suspicion that they aren’t qualified for the role of the successful, entrepreneurial executive.

      However, here’s a little secret: Regardless of your actual level of training or education, there is no substitute for real, true to life experience.

      Why do you think so many companies specifically emphasise the number of years of experience that qualified applicants should have?

      When you set your hand to the task of running your own business, you gain an experience level that exceeds that of those individuals who spend days, months and even years reading and developing theories about industries and businesses. While theories are great things to have and develop, theories aren’t what get things done – it’s how you act on the principles of those selfsame theories.

      And now it’s time to let you in on another little secret: When a customer is ready to buy, or an

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