"I Am Super Pumped! Let's Do This Shit!!!!!!!!!!!": The Marketing of "Passing on the Right"
By Mike Sacks
()
About this ebook
"I Am Super Pumped! Let's Do This Shit!!!!!!!!!!!" is a collection of conversations between Mike Sacks and his PR guy to promote Sacks's 2022 book, PASSING ON THE RIGHT. A follow-up to the book PASSING ON THE RIGHT.
Mike Sacks
Mike Sacks has written for Vanity Fair and the New Yorker, as well as contributing to Esquire, GQ, Vice, Salon, the New York Times, the Washington Post, and other publications. He is the New York Times–bestselling author of eleven comedy books and three audio projects. His latest, Welcome to Woodmont College, was featured on Vulture’s 2022 “Best Comedy Books of the Year” list.
Read more from Mike Sacks
Passable in Pink Rating: 0 out of 5 stars0 ratingsAnd Here's the Kicker: 21 Top Comedy Writers on Boosting Your Craft to the Highest Level Rating: 0 out of 5 stars0 ratingsPassing on the Right Rating: 0 out of 5 stars0 ratingsSlouchers: The Novelization Rating: 0 out of 5 stars0 ratings
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Book preview
"I Am Super Pumped! Let's Do This Shit!!!!!!!!!!!" - Mike Sacks
1
I Am Super Pumped! Let’s Do This Shit!!!!!!!!!!!
The Marketing of
Passing on the Right
An Interstitial Dialogue
January 24 – March 1st, 2022
2
PR person: "Let’s do this! Tell me about the book! Love it!!!!"
Me: So this is a comedy book I wrote.
PR person: "Okay. Tell me the idea. I love comedy! I love this! LOVE it!"
Me: It’s a fake memoir written by an awful comedy writer and comedian.
PR person (long pause): Say again?
Me: It’s a fake memoir written by a terrible comedy writer and comedian.
PR person: Who’s the comedian?
Me: He’s fictional.
PR person: So … he’s not funny and doesn’t exist. So why make him not funny?
Me: It’s a satire on mediocrity. Both comedy and assholes in politics. It’s everything that bugs me in comedy and I guess in politics.
PR person: "This sounds deep. Let me digest this one. Huh. Okay … Different. Hmmmm. Okay. Talk tomorrow!!!"
3
PR person: Hey.
Me: Hey.
PR: So I’m confused. The comedian doesn’t exist?
Me: No. He’s created by me.
PR person: And he wrote the book?
Me: Supposedly. I really wrote it.
PR person: Is your name on the cover?
Me: It’s not anywhere.
PR person: "It’s not anywhere?! Not in the book once?!"
Me: That’s part of the joke. I guess it’s like an Andy Kaufman character.
PR person: "Who?"
Me: That’s okay. I’ll send you the book.
PR person: Cool! In the meantime, write up a summary and send my way.
Me: You’d rather have a summary than the book?
PR person (super pumped): "Easier. Talk soon!!!"
4
Me: Did you get the book?
PR person: I did.
Me: Did you read it?
PR person (laughing): No, boss. You put together the summary?
Me: I’m doing that now.
PR person (incredibly jazzed): "AWESOME! Email it when finished!!!!"
Me: Hang on a sec. Have you looked at the book?
PR person (distracted): Huh?
Me: Have you looked at the book? Or even thumbed through it?
PR person (distracted): "Uh huh … let me just … never