Personal Branding: A Manifesto on Fame and Influence
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About this ebook
It's a concept that has been around since before civilization began. A concept powerful enough to start movements, religions, and wars. Always at the forefront of our society we are but now coming to understand it. This very concept, known as personal branding, is broken down in an untypical way in Isaac Mashman's work. Explaining its significance to your previous, present, and future successes, by the time you are done reading you will come to understand the power your personal brand has and why you should be building it.
Isaac Mashman
Isaac Mashman is a businessman, author, creator, coffee addict, podcast host, private investor, and speaker. On April 17, 2020, he founded his first company Mashman Ventures, a public relations firm that specializes in helping create, maintain, and scale unrivaled personal brands for people who want to be followed, in demand, and respected. He has had the pleasure of working with countless authors, actors, business executives, musicians, models, and a variety of other professions to get results by leveraging their personal brands. In addition to running his company, he creates content based around his experiences in life and business, covering a range of topics in varying formats. He previously hosted a business and self-development podcast, Chase the Vision with Isaac Mashman which he ended in June of 2022 after 3 years. It remains available on all streaming services including Spotify, Pandora, and Apple Podcasts. Isaac published his first book, Personal Branding: A Manifesto on Fame and Influence on November 1st, 2021. In January 2022 Isaac Mashman launched two new companies, Mashman Investments and Mashman Properties within one week of each other.
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Personal Branding - Isaac Mashman
At the center of all achievement is
personal growth.
- Isaac Mashman
Insights
Prior to writing and publishing this, I had reflected over nearly a dozen different long-form text ideas, and even started to write a few, given I only got one or two paragraphs into each. It wasn’t until I developed the awareness of this subject that I found it to be so interesting as well as important, was I drawn to write about it.
The content that you are about to
read is a direct insight into the inner workings of my mind. A culmination of experiences, observations, and study. The topic is not the end-all to my desires or interests, or to what I am
doing in life, both in and out of business. It’s but a small bit of my future.
I will be looking back at this manifesto half a century from now knowing that what I wrote is timeless and will apply as long as mankind exists.
As intensive as the subject is I doubt that I will ever publish another work purely on this matter. The principles are quite simple. Too much additional say will only water down what will lead to future results, creating confusion amongst readers.
This isn’t a non-fiction book nor is it a series of essays. This is unique and I’d ask you to refer to it as a work of
and not as a book by
.
Over the span of the next 3-dozen or so pages I will be breaking subject matter in an easy-to-understand way, giving you clarity on how you can leverage it to your direct benefit while indirectly impacting others in the process.
In this, do not expect hyperbolic sentences, fancy fonts, and high-quality photos. Instead, I want you to direct your full intentional focus to the contents.
Let go of the struggles and pains of your current day, and the constant bombardment of branding and marketing messages. Let go of the various calls to action and of the culture that has a tendency of fabricating reality.
I would advise you to frequently