The hardback copy of this I read had the subtitle "Evolution, Extinction and Economics" but it looks like the paperback got the subtitle swizzled to "...and how to avoid it". I probably wouldn't have picked it up with the latter title. I don't think either title is that descriptive though - it doesn't have that much to do with extinction or evolution and didn't really seem to explain that much about how to avoid failure.
I will confess I was skim reading more the further I got into the book though so may very well have missed the essentials. Quite interesting but not terribly enthralling.read more
This action might not be possible to undo. Are you sure you want to continue?