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    Running Lean: Iterate from Plan A to a Plan That Works
    Unavailable
    Running Lean: Iterate from Plan A to a Plan That Works
    Unavailable
    Running Lean: Iterate from Plan A to a Plan That Works
    Ebook238 pages3 hours

    Running Lean: Iterate from Plan A to a Plan That Works

    By Ash Maurya

    4.5/5

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product.

    What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of Running Lean.

    In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.

    Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who’s interested in starting a business project.

    • Find a problem worth solving, then define a solution
    • Engage your customers throughout the development cycle
    • Continually test your product with smaller, faster iterations
    • Build a feature, measure customer response, and verify/refute the idea
    • Know when to "pivot" by changing your plan’s course
    • Maximize your efforts for speed, learning, and focus
    • Learn the ideal time to raise your "big round" of funding
    Get on track with The Lean Series

    Presented by Eric Ries—bestselling author of The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses—The Lean Series gives you solid footing in a proven methodology that will help your business succeed.
    LanguageEnglish
    PublisherO'Reilly Media, Inc.
    Release dateFeb 24, 2012
    ISBN9781449331917
    Unavailable
    Running Lean: Iterate from Plan A to a Plan That Works
    Author

    Ash Maurya

    Ash Maurya is the author of the international bestseller "Running Lean: How to Iterate from Plan A to a plan that works" and the creator of the one-page business modeling tool "Lean Canvas". His new book is "Scaling Lean: Master the Key Metrics for Startup Growth".Ash is praised for offering some of the best and most practical advice for entrepreneurs and intrapreneurs all over the world. Driven by the search for better and faster ways for building successful products, Ash has developed a systematic methodology for raising the odds of success built upon Lean Startup, Customer Development, and Bootstrapping techniques. Ash is also a leading business blogger and his posts and advice have been featured in Inc. Magazine, Forbes, and Fortune. He regularly hosts sold out workshops around the world and serves as a mentor to several accelerators including TechStars, MaRS, Capital Factory, and guest lecturers at several universities including MIT, Harvard, and UT Austin. Ash serves on the advisory board of a number of startups, and has consulted to new and established companies.

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    Reviews for Running Lean

    4.5/5

    32 ratings2 reviews

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    • 5/5
      Running a startup but haven't read this book yet? You're probably doing it wrong;-)

      Eric Ries' "The Lean Startup" is of course the canonical reference, but this book is a great addition. Packed with practical advice and guidance that has been through it's own lean validation process.
    • 4/5
      In today’s world of startups, popup business, and new fads in the work place it seems like a lot of folks are missing the basics. Namely that we’re not creating or marketing the right product. It’s great to have a cool new app that tells you the time in multiple languages, but is it worth the money to develop it? And will people want it? I remember in my hometown of about 34,000 a new business opened up that dealt exclusively with selling pool tables. No repairs or anything like that, just selling the tables. Needless to say it went out of business quickly and the owners likely could have gotten a lot from Ash’s book. While he sometimes states the obvious, conducting market research anyone?, he does a great job of explaining how to go about finding out what’s needed and creating a plan to get start or improve your place of work. Ash takes us through his process step by step by explaining how he used it to write this book. From the idea, to the testing, to the final publishing and marketing of the book, he shows us this process can make things work.I have to admit this title (and some of the other books in this series) are a bit of strange choice to me. In part because I’m not a pure coder, but more so because I’m not likely to have a startup venture any time soon. So why did I choose this book then? Because even though I’m not likely to have a startup, I can still take the lessons from this book about problem solving and engagement, and put them into practice in my current job as a librarian. In addition, I can take some of what Ash talks about and relate it to User Experience, which is a passion of mine. There are always problems to solve and in this book Ash offer some great tips and inspiration on how to go about solving them.For me what stands out the most about this book is that Ash provides a roadmap of how to proceed with getting things started to launching your new product. Although this sounds like something that everyone should already know, and honestly they should, Ash does a great job of laying out the steps so that it’s easy read and understand how to move forward. He starts off with basic, finding a problem that is worth solving and devoting your time to. Don’t find a solution for something that isn’t important, and this is something that everyone struggles with whether they’re a new startup or an established business. The other major thing that stood out to me, is that Ash talks about creating a plan A….and then being prepared to change and adapt it as you go along. Because by the time you succeed you might be on plan Z-12. Do your customers need to know this? No…but it’s nice that you know that you’ve made it and you did your homework throughly before launching.Even though this book states some of the obvious, like talking to users to find out problems, it’s still a great book and Ash does provide different ways to combat problems. This concise and well written book is worth a read, whether you’re starting a new business or if you’re just looking to find ways to improve your current place of work. I give the book 4 out of 5 stars.Review copy provided by publisher