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    Unavailable
    In Pursuit of Elegance: Why the Best Ideas Have Something Missing
    Unavailable
    In Pursuit of Elegance: Why the Best Ideas Have Something Missing
    Unavailable
    In Pursuit of Elegance: Why the Best Ideas Have Something Missing
    Ebook230 pages3 hours

    In Pursuit of Elegance: Why the Best Ideas Have Something Missing

    By Matthew E. May and Guy Kawasaki

    3.5/5

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    Currently unavailable

    Currently unavailable

    About this ebook

    What made the Sopranos finale one of the most-talked-about events in television history?

    Why is sudoku so addictive and the iPhone so darn irresistible?

    What do Jackson Pollock and Lance Armstrong have in common with theoretical physicists and Buddhist monks?

    Elegance.

    In this thought-provoking exploration of why certain events, products, and people capture our attention and imaginations, Matthew E. May examines the elusive element behind so many innovative breakthroughs in fields ranging from physics and marketing to design and popular culture. Combining unusual simplicity and surprising power, elegance is characterized by four key elements—seduction, subtraction, symmetry, and sustainability. In a compelling, story-driven narrative that sheds light on the need for elegance in design, engineering, art, urban planning, sports, and work, May offers surprising evidence that what’s “not there” often trumps what is.

    In the bestselling tradition of The Tipping Point, Made to Stick, and The Black Swan, In Pursuit of Elegance will change the way you think about the world.
    LanguageEnglish
    PublisherRandom House Publishing Group
    Release dateMay 19, 2009
    ISBN9780385530354
    Unavailable
    In Pursuit of Elegance: Why the Best Ideas Have Something Missing
    Author

    Matthew E. May

    Matthew E. May is a longtime Toyota business partner, holding a key advisory role with the University of Toyota for more than eight years. As a master Toyota instructor and founder of L.A.-based Aevitas, he partners with management teams to achieve excellence in innovation, working with a number of well-known organizations, including Wells Fargo, Sprint Nextel, Quadrant Homes, and the Los Angeles Police Department. A graduate of The Wharton School and Johns Hopkins University, he lives with his wife and daughters in Southern California, where he is an avid cyclist.

    Read more from Matthew E. May

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