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Competitor Analysis for ODER Brand Strategy

The brand book summarizes ODER's strategy over the next 4 periods, including maintaining its position within the Pragmatist customer segment, increasing advertising and promotion expenditures to compete with similar brands, tweaking product features and portability, and outlining sales, R&D, and net margin targets to guide the brand strategy.

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Pradyoth C John
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100 views4 pages

Competitor Analysis for ODER Brand Strategy

The brand book summarizes ODER's strategy over the next 4 periods, including maintaining its position within the Pragmatist customer segment, increasing advertising and promotion expenditures to compete with similar brands, tweaking product features and portability, and outlining sales, R&D, and net margin targets to guide the brand strategy.

Uploaded by

Pradyoth C John
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd

Brand Book: ODER

Period

Brand position

Competitors

The brand is positioned well within the Pragmatist segment

Competitors have the same positioning a

Competitors

Actions in advertisement

Promotions

Competitors have the same positioning as ODER

Increase expenditure in advertisements

Increase expenditure on Promot

Promotions

Product&Pricing

Increase expenditure on Promotions

Tweaked features and portability

Quantitative results

Brand strategy

Sales: 601860 SOM: R&D: Net Margin:

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