The budget allocates spending across 7 categories: Media (22.47%), Direct/Interactive (55.18%), Public Relations (6.73%), Promotional Items (2.75%), Evaluations (3.74%), Assistant (9.13%), and Contingency (3.74%). The two largest portions are allocated to Direct/Interactive activities and Media efforts. Smaller amounts are designated for Public Relations, Promotional Items, Evaluations, an Assistant, and a Contingency fund.