Question 3

Feedback

This

was important in making our production appeal

to the target audience and follow conventions of the
genre better.
With each batch of audience feedback we were able
to improve our production in big and small ways to
overall make the quality better and more
professional, which in turn made it more appealing
to our audience.
We gathered audience feedback at each stage of
production and improved our work based on this
feedback before getting more, until we didn't
receive any improvements from our audience.

To improve our promo and

ancillaries, we gathered feedback
from our target audience in
different ways.

Vox

Pops are used mainly on the news, where a

member of the public is asked a series of questions
relating to a topic and they give brief answers to each,
these are then edited amongst other people
interviewed to get a general answer that represents
the majority of the audience targeted.
This was effective for us as we were able to get a lot of
audience feedback on our final edit of the promo and
about indie music videos in general.
We first used Vox Pops in order to get information on
what would be most appealing to the audience of indie
music promos, asking questions such as what is your
favourite indie music video or what typical conventions
do you expect to see in an indie music video.

Vox Pops

To

get audience feedback on the

ideas for the promo such as our
narrative ideas and Mise-enScene ideas e.g.: location of the
beach and house, we spoke to
our tutors and were given verbal
and written feedback on where
we were going right on wrong.

Written and Verbal

It

is an online polling system when people text their ideas in, to get
audience feedback on our ancillaries.
We designed 3 digipak and 3 posters designs that we showed a class
and then asked them to text their answers in. We found out which
design was most popular which we then produced on Photoshop.
This was effective as it was quick and easy to figure out which design
worked best with honest anonymous answers from our audience.
The feedback itself was only good at finding which design people
liked the best, not why they liked it or didnt like the others, which
wouldve been more helpful if wed found out that. However we did
use a poll everywhere later on to get more feedback on our
ancillaries where we asked everyone to give detailed feedback on
why they liked each ancillary so that we could improve parts the
audience didnt like.

Poll Everywhere

We

also used a focus group where we got a number

of people of different music tastes to watch the first
cut of our video and then answer questions on that.
This was effective as we were able to get a range of
different answers in a short amount of time in order
to get improvements that we could make to
improve the first cute to the second cut.
The feedback was useful in finding out which parts
of our video were working and which werent from
circled answers to

Focus Group