Invest Online On the Go
In the spate of recent regulatory changes, the retail investor has been feeling left out when
it comes to receiving services from big distributors. Buying mutual funds online is no
more a dream but reality toady!
In the current scenario, more and more fund houses have been going in for online facility on
their websites. Recently, one of the best mutual funds in India, DSP BlackRock Mutual Fund,
joined this bandwagon when it launched its MF Online on September 01, 2010. The initiative
has received some encouraging feedback from investors who find the facility user-friendly,
the process simple and the experience seamless!
After the market watchdog, SEBI, passed a new regulation delinking commissions to be paid
to distributors from the investor’s money, the distributor community stopped eyeing the
small time investors. While till this point, mutual funds had been providing the online
investment facility more for convenience, from now they have to look at it as a new channel
for reaching the masses.
Most mutual funds provide facilities like purchase, switch, redeem, invest in NFOs through
their online platform. Investors can view their portfolio, download account statements,
update their personal details while on the move or from the comfort of their homes. DSP
BlackRock Mutual Fund has been promoting its online facility with some very catchy lines
like “When opportunity knocks, meet it with a click” and “Sometimes, good things just click
for you. Other times, you have to click for them.”
Availability of online investment will not only reduce the time and effort spent by both the
investor and the staff at various collection counters, it will also take the experience of
investing in mutual funds to another level. Investors will not have to go physically to these
places at opportune times to either enter the equity market or book profits. All this will
happen now on the go. Even rejiging or rebalancing their equity mutual fund portfolios will
become equally easier. Technology definitely seems to be making life easier for the Indian
investor.