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Microsoft Employee Motivation Strategies

The case examines Microsoft's employee motivation and retention strategies. During the late 1990s, Microsoft lost elements of its employee-friendly culture as it grew rapidly in size and faced lawsuits. In the early 2000s, Microsoft started cutting benefits to improve profits, demotivating employees. In 2006, the new CEO appointed Lisa Brummel as head of HR to revamp practices. She announced the "myMicrosoft" plan to enhance communication, change performance reviews, introduce new benefits, and design new workspaces to attract and retain employees. The case analyzes Brummel's HR initiatives and their benefits in detail.

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0% found this document useful (0 votes)
75 views3 pages

Microsoft Employee Motivation Strategies

The case examines Microsoft's employee motivation and retention strategies. During the late 1990s, Microsoft lost elements of its employee-friendly culture as it grew rapidly in size and faced lawsuits. In the early 2000s, Microsoft started cutting benefits to improve profits, demotivating employees. In 2006, the new CEO appointed Lisa Brummel as head of HR to revamp practices. She announced the "myMicrosoft" plan to enhance communication, change performance reviews, introduce new benefits, and design new workspaces to attract and retain employees. The case analyzes Brummel's HR initiatives and their benefits in detail.

Uploaded by

omsubbu
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd

A b s t r a c t :

The case examines the employee motivation and retention strategies of the US based Microsoft Corporation (Microsoft). Since its inception, Microsoft was appreciated for its employee-friendly HR practices. However, during the late 1990s, as the company was growing rapidly in size, it lost the popular elements of its work culture. Moreover, several racial discrimination lawsuits and antitrust proceedings affected the company's corporate image and financial performance adversely. In the early 2000s, in order to improve its profit margins, Microsoft started cutting several employee benefits, which demotivated its employees. To boost the employee morale, in 2006, Steve Ballmer, the then CEO of Microsoft, appointed Lisa Brummel as the Senior Vice-president of HR.

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materials to teach Employee Motivation workshops
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taking charge, Brummel announced a plan to significantly revamp some of the existing HR management practices at

After

the company. She announced a plan named 'myMicrosoft,' which included developing appropriate systems to enhance communication between the employees and the HR department, making changes in the company's performance review system, introducing several new employee benefits, and designing new workplaces in an effort to attract and retain employees. The case analyzes in detail the HR initiatives taken by Brummel. It ends with a discussion on the benefits realized from the initiatives implemented by her. Change management processResearch-based, holistic model for managing the people side of change www.changemanagement.com

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