CHAPTER ONE 1.
Vision and Mission are the inspiring words chosen by successful leaders to clearly and concisely convey the direction of the organization. By crafting a clear mission statement and vision statement, you can powerfully communicate your intentions and motivate your team or organization to realize an attractive and inspiring common vision of the future. A Mission Statement defines the organization's purpose and primary objectives. Vision Statements also define the organizations purpose, but this time they do so in terms of the organization's values rather than bottom line measures. Vision statement communicates both the purpose and values of the organization.
1.2 Defining Vision
“Description of something in the future” “Mental perception of the kind of environment an individual, or an organization, aspires to create within a broad time horizon and the underlying conditions for the actualization of this perception.” Strategic intent should lead to an end. That end is the vision of an organization or an individual. It is what the firm or a person would ultimately like to become.
BSNL Vision Statement
“To become the largest telecom service provider in Asia.”
Walt Disney vision Statement
“Make people happy”
Stokes Eye Clinic, Florence, South
1. Vision is developed through sharing across an organization. 2. Methods of convincing the others about vision.
3. Change agents.
1.5 Benefits of having a vision
Good visions are inspiring and exhilarating. Good vision foster long term thinking. Good vision foster risk-taking and experimentation.
Good vision helps in the creation of a common identity and a shared sense of purpose.
Good visions are competitive, original and unique.
Good visions represent integrity; they are truly genuine and can be used for the benefit of
• Look at vision statements of competitors in the industry
. growth and contributions to society. Ensures that team understands company direction. discipline.
1. employees.8 Reasons for having a vision statement
• • • • Gets team focused.6 Vision Statement
A vision statement answers the question.
1. and structure within the organization.9 How to write a Vision?
• • Determine the organization's overriding goal State what the organization envisions itself to be in terms of values. delivered by best-inclass people. Shows a picture of where the company is going.7 Example: Vision Statement
Vision: “To be a globally respected corporation that provides best-ofbreed business solutions.1."
1. Instills focus. leveraging technology. “What will success look like?” The pursuit of this image of success is what motivates people to work together.
ask them to review the draft too. Think of adjectives and sentences that will get the team excited and will make them think they are part of something that is much bigger than something they could have thought of themselves.
Get other people on the team to critique the draft of the vision to make sure it's effective and inspiring. If there are any key customers the organization trusts.
Use wording that will inspire your team.
concerning particularly why it is in existence.” In short the mission describes the product.2 Defining Mission “Essential purpose of the organization.” “Mission is an enduring statement of purpose that distinguishes one firm from other similar firm. It refers to the particular need of that society for instance.CHAPTER TWO
2. and the customers it seeks to serve and satisfy. 2.3 Example Mission Statement: New Port News Shipbuilding
“We shall build good ships here – at a profit if we can – at a loss if we must – but always good ships. market and technological areas of emphasis for the business.” “Purpose or reason for the organization’s existence.
2. Mission is a statement which defines the role that an organization plays in a society. They do it in terms of their mission.”
. its information needs. the nature of the business it is in.1 Mission
Organizations relate their existence to satisfying a particular need of the society.
2.6 Mission Statement
“A mission statement is an enduring statement of purpose that distinguishes one business from other similar firms.4 Characteristics
3. Indicates major components of strategy
2. Clear 6.”
. or standard.5 Need for an explicit mission
To ensure unanimity of purpose within the organization. Motivating 7. To establish a general tone or organization climate.7 Example BSNL Mission
“To provide world class state of art technology telecom services to its customers on demand at competitive prices. A mission statement identifies the scope of a firm’s operations in product and market terms. for allocating organizational resources. Feasible 4.”
2. Distinctive 8. “To provide world class telecom infrastructure in its area of operation and to contribute to the growth of country’s economy.2. To serve as a focal point for those who can identify with the organization’s purpose and direction. To develop a basis. Precise 5. To provide a basis for motivating the use of the organizations resources.
2. employees. honesty. and Describes how the organization will serve those affected by its work. What is the basic purpose of your organization? 2. to the point. States the purpose and identity of the organization. and what it is to achieve. What is unique about your organization? 3. Who are. and contains the following elements: Provides a concise statement of why the organization exists. Defines the institution's values and philosophy.8 Formulating Mission
1. vendors and society at large.The mission statement of an organization is normally short. What is in your company that will make it stand out in a crowd? 4. and who should be. and courtesy towards our clients. your principal customers? 5.9 Example of Mission: Infosys
Mission: "To achieve our objectives in an environment
of fairness. values and philosophical priorities of your firm?
. What are the basic beliefs.
Ask yourself what works and what does not work. Revise your mission statement as needed. • Look at competitors in the industry and use their mission statements for research.12 How to write a Mission?
• • Ask "What do we do?". Touch on the organization's current operations and the industry it is in. and "For whom do we do it.2.
.11 Elements of Mission:
2." Create a draft mission statement describing how the company uniquely answers these questions. "How do we do it?".10 Importance of Mission
Benefits from a strong mission
The Future • Definition: The way in which one sees or conceives something. Every organization can have more than one mission. 3. 3. The statement should be linked to the overall operations and business of the organization
A Mission statement is more specific to what the enterprise can achieve it. Mission 1. Vision may not achieve always.14 Which comes first?
. • Vision should describe what will be achieved in the wider sphere if the organization and others are successful in achieving their individual missions. Vision is a conceptual thing similar to the ideal of a real thing.
Vision 1. or to the actions involved in the completion. Mission can refer to a group of individuals. Mission . A mission statement identifies the reason for the existence of the organization. Mission is often an action or group of individuals that are formed with the intent of action.
2. 5. the act that a group or individual is to carry out. 2. Mission is achievable.
4. 4. Vision generally refers to a concept.•
Get feedback from other members of the organization once the statement is drafted.13 The Difference between Vision & Mission
2. Vision is the ultimate goal. 5. An overall statement of the goal of the organization. Every organization has only one vision.The Present • Definition: An assignment one is sent to carry out. a mental image. 2. a self-imposed duty. Mission is the reason of existence of an organization.
the vision for the future. If you have a new start up business. Either way.That depends. then many times. If you have an established business where the mission is established. the mission guides the vision statement and the rest of the strategic plan. your current situation in terms of internal resources and capabilities (strengths and/or weaknesses) and external conditions (opportunities and/or threats). It's important that you keep the end or desired result in sight from the start. then the vision will guide the mission statement and the rest of the strategic plan.
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.the mission. new program or plan to reengineer your current services. and where you want to go . you need to know your fundamental purpose .
2 Company Description
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. Detroit.1 Company Information and Profile of General Motors
General Motors is a major American automotive corporation.General Motors
Name of Organization General Motors Company Address 48265
: General Motors : 300 Renaissance Center. slogan.all useful business information. MI
General Motors Telephone Number : 313-556-5000
3. The following profile and background facts about General Motors provides company and business information for research and general interest including business address and telephone details. business industry. company description. General Motors mission statement and or Vision statement and whether General Motors appears in the Fortune 500 company listing .
inspirational image of the future. or business slogan most associated with General Motors. identity."
3. A Mission Statement can be defined as a sentence or short paragraph written by a company or business which reflects its core purpose.7 General Motors Vision Statement:
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.4 General Motors Slogan
A slogan is a short."
"People in motion. Holden. GMC. is a multinational corporation engaged in socially responsible operations. It is dedicated to provide products and services of such quality that our customers will receive superior value while our employees and business partners will share in our success and our stock-holders will receive a sustained superior return on their investment.
3.M. Vauxhall and Wuling.6 General Motors Mission Statement:
"G. GM Daewoo.Automotive
The general business activity and principal products or commercial enterprise of General Motors are categorized as being part of the Automotive Industry.5 General Motors Mission Statement and/or Vision Statement
Mission Statements and Vision Statements are written for customers and employees of corporations.As a top company in the Automotive industry General Motors specialize in the manufacture of cars and trucks selling them under the brands of Buick. Cadillac. Chevrolet.
3. memorable catch phrase. tagline or motto used to to identify a product or company in advertisements. Opel.
3. The advertising slogan. The definition for a Vision Statement is a sentence or short paragraph providing a broad. values and principle business aims. Pontiac.3 Business Industry . HUMMER. Saab. worldwide. Saturn.
" "GM’s vision is to be the world leader in transportation products and related services. ris ing fuel prices . teamwork.” "Over the past 100 years.
3. To do this GM must portray an image that states that GM values what the consumer wants and what the environment needs."
3. quality. and innovation of GM people. GM must use these threats as opportunities. and take advantage of changing consumer buying habits. In or der to o verco me thes e potential thr eat. GM has been a leader in the global automotive industry. poor quality.8 Values Statement
The auto industry just like the global economy is going through tremendous change. such as global warming. GM has been a leader in the global automotive industry. GM is committed to leading the industry in alternative fuel propulsion. and hybrid. due to rising fuel prices. We will earn our customers’ enthusiasm through continuous improvement driven by the integrity. GM is committed to leading the industry in alternative fuel propulsion. i. GM needs to change consumer perception of the company. green. fuel cell. and so cial an d political envir onmental concerns and iss ues. and create innovative. vehicles to innovative.9 Environmental Analysis
GM and the entire auto industry are currently challenged with the perfect storm. from a dull. And the next 100 years will be no different."Over the past 100 years. Listen to what consumers are saying directly and indirectly about GM’s current products. GM should consider mass producing a range of alternative fueled vehicles. At the same time provide GM stakeholders pride and financial incentives to remain with GM. vehicles that turn consumers into customers. and environmentally friendly company. And the next 100 years will be no different. and environmental worries.e.
3. electric.10 General Motor’s Strategic Analysis
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. The auto industry is being hit by a w eak US and global economy.
Mercedes Benz.The major competitors of General Motors are domestic companies like Damiler Chrysler & Ford Motor and foreign companies like Toyota Motor & Honda Motor. Honda has a reputation for producing high quality products from cars to motorcycles. Thus Ford has been an innovator in the auto industry. Honda has managed to elude the dominate keiretsu system in Japan and become one of the dominant automobile manufacturers in the world. The Daimler Chrysler umbrella covers many well-known brands such as Dodge.12 Ford Motor Company
Ford Motor Company is a global company with two core businesses: Automotive and Financial Services.14 Toyota Motor Corporation
The Toyota Motor Corporation was incorporated in 1937 and has many strengths being one of thein du stry leaders in the automotive industry.
3.13 Honda Motor Company
Ho nd a motor company is not your average J apanes e car manufacturer. sale and service of cars. Orig in al ly k now for motorcycles.11 Damiler Chrysler
As the number two auto manufacturer in total revenues Daimler Chrysler has positioned itself as an industry leader. Toyota. and manufacture. Chrysler.
3. There is much strength to Honda. It has used reverse engineering in the development of their products. and Scion. Toyota has three major bran ds u n dern eath thecompany umbrella. Lexus. Ford has been f ocus in g on cutting costs to increase margins more than its competitors. it lets the company reach man y s ectors of the globe in a cho ice
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. and Jeep.
3. The Automotive business consists of the design. Their automobiles are reliable and generally fuel efficient.
3. Their research has afforded them competitiveness in innovative products. This means DaimlerChrysler has strong brands that are recognizable in almost every part of the world. Honda has won many awards for initial quality and customer satisfaction. with this come many strengths. development. By having these three distinct brands. trucks and s ervice parts.
S.S. The five key areas contain specific steps for the new image. Toyota has traditionally also been the leader in Total Quality Management or TQM.
Loss of market share experiences over the past two decades is due to the demised image of GM in the marketplace. market share to 33% Improve customer satisfaction as evidenced by points of market share. not
fractions Each year GM spends billions in advertising and incentives in the name of marketing. Raise market share 1 percentage point in each of five key areas Remake our corporate image as a leader by acting rather than re-acting.
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• • • •
Implement both innovative and proven marketing techniques.
3. Change focus of advertising from distress to inspirational.the future
THE PLAN . This plan calls for no capital investment and offers the opportunity for large reductions in marketing expense. Japan caught up the U.FIVE POINTS GOALS:
Increase General Motors U. Yet there exist far less expensive and far more productive methods of acquiring and retaining customers.15 General motors’ . By using the Kaizen theory of continuous improvement. auto makers during the 1980s.o f v eh icle for customers .
They also have an increasing share in the Chinese market.
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. Large Market Share
Although GM's market share in the US has dropped it is still very much competitive at 26 percent. If you recall I mentioned above that a current opportunity for GM is to expand globally and as we can see they already have the experience to do so.
2. It is just a matter of the correct planning and proper implementation of those plans that will decided whether or not GM's goals are achieved.STRUCTURE: The plan will address issues and offer solutions regarding:
• • • • •
Our Customers Our Dealers Our Salespeople Our Employees Our Retirees
3. With the right decisions there is no reason for GM to not become the automotive leader it once was. They have been a worldwide company for nearly a century now and have established themselves as the global leader for most of them. Global Experience
As ex plained above even w ith GM' s recent declines they still have the mark et sh ar e an d the experience to bounce back.16 Strategically Analysis on General Motors SWOT Analysis
2. This causes a lack of communication between employees from top to bottom and may have played a part in GM falling behind on the alternative energy movement. This technology allows the vehicles to be tracked in the event of an emergency or theft.3. GMC.
5. Poor Organizational Structure
As we can see in exhibit 1 of the case GM's organizational structure seems to be too vertically integrated. and Holden. This has led to many problems including loss of market share and a decrease in company profit. Hummer. The alternative energy/hybrid trend has begun to take place in the automotive industry and GM has been one step behind the competition in terms of alternative energy vehicles. The current GM brands include: Chevrolet. GMAC Customer Financing Program
Since its establishment in 1919 it has proven to be GM's most reliable source of revenue. Variety of Brand Names
GM as I mentioned has been the automotive leader for the majority of the last century. Saab. Opel.
4. Behind on Alternative Energy Movement
This is GM's biggest weakness. It also allows the driver and or passengers the ability to communicate with OnStar personnel at the click of a button. Pontiac.
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. Cadillac. In order for any automotive company to be successful from this point forward they must be Hybrid friendly and fuel efficient.
1. A large reason for that is the wide variety of quality brand names that appeal to all target markets. Buick. On Star Satellite Technology
Developed in 1996 On Star currently has over 3 million subscribers and is standard on all GM vehicles. Daewoo. Saturn.
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. Overly Dependent on General Motors Acceptance Corporation (GMAC) Financing: GM has become too dependent on its financing program. especially if they want to compete with Honda and Toyota who are rapidly growing. Overly Dependent on US market
GM has become too dependent on the US market and must take advantage of the opportunity to expand globally.5% and the ROE has dramatically decreased over the recent years dropping to 10% in 2004. Their profit margin was about 1. 5. Granted it is a great strength for GM. Although.
1. 6. Poor Credit Status GM's credit status has like everything else has been steadily declining. This is a situation that shareholders will not be pleased with. the seriousness of the matter is certainly apparent. Their current ratio is just barely above 1 and their acid test is even lower. Stagnant Profitability Looking at GM's profit we see that they are certainly struggling with respect to the size of their company. Alternative Energy Movement
It is obvious that GM was behind its competition with regards to the research and development of hybrid vehicles. The competition is becoming too strong to focus on just one country.
4. however they once again cannot rely solely on financing in order to turn profit. However hybrid technology is still very much new giving GM the opportunity to once again become the automotive industry's leader in innovation and technology.3. I don't see them getting denied based on their credit at this point.
As you will find with most threats. Recently GM saw an increase in the Chinese automotive market.
2.2. and as we know. 4.
1. If GM can infiltrate these markets and successfully grow along with their continuing focus on the US market they will be headed in a positive direction. which proves their needs to be more emphasis put on foreign markets.
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. Growth of Competitors
GM no longer has the luxury of being the known leader in the automotive industry and faces the reality that they are in serious trouble. Develop New Vehicle Styles and Models This is an opportunity that will never be satisfied. an equal opportunity will usually emerge as is the case here with GM's opportunity mentioned above. As I mentioned earlier Toyota took the first step in the direction of hybrid technology and has since drastically grown and become the questionable automotive frontrunner to start the 21st century. sales have drastically decreased due to the lack of fuel efficiency. Rising Fuel Prices
With GM being a large producer in both trucks and SUV's.
3. Continuing to Expand Globally. Low Interest Rates
With the right marketing strategy the low interest rates have the potential to generate an immediate increase in sales. The rise in fuel prices has played a significant role in creating the opportunity for development of both hybrid and more fuel efficient vehicles. meaning that GM should always be attempting to develop the automotive world's most popular vehicles. what is in today will be out tomorrow.
rivalry in the American auto industry has become much more intense. All
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. 1985) has highlighted five such factors: (1) rivalry between existing competitors. One of the most efficient ways to assess competitive issues is to consider Michael Porter's five-force analysis. Rising Supply Costs. is experiencing a large financial hit that only gets worse as time continues. One of the other reasons there is such high rivalry is that there is a lack of differentiation opportunities. like many large companies with quality employee health care benefits.g. however they are now experiencing problems as more and more people begin to collect.3. Pension Payouts
Part of this threat is its own doing and the other is simply unavoidable. without taking away from the quality of the product. (2) threat of entry by new competitors. The price competition erodes profits by drawing down pricecost margins while non-price competition (e. who at the time seemed like a great idea. Steel
Once again this threat affects the entire automotive industry and forces each company to cut manufacturing and production costs as much as possible. Rivalry between existing competitors
With the rise of foreign competitors like Toyota.
4. and (5) bargaining power of suppliers. Honda and Nissan in the 1970's and 80's. Firms compete on both price and non-price dimensions. Porter (1980. (4) bargaining power of buyers.. i. new car rebates and interest free loans) drives up fixed cost (new product development) and marginal cost (adding product features).
5. GM is responsible for providing generous pension benefits to its employees. (3) price pressure from substitute or complementary products.
1.17 Porter’s Five-Forces Analysis
The competitive structure of an industry is another important component of identifying factors that are a threat to diminish profitability.e. Increased Health Care Costs
On balance. One wo uld expect the production of automobiles to require significant economies of scale. A change in the price of a complementary product (e.g. and tires) could have asignificant impact on the demand for automobiles. entry is currently a weak threat to profitability. is likely to affect some firms more than others depending upon the vehicle composition. C onsequentl y. The competitors are compared to one another constantly. The new entrant would have to achieve substantial market share to reach minimum efficient scale. another indication of rivalry and its very strong threat to profits. There ar e.
3. it may be at a significant cost disadvantage. Recent rising fuel prices are likely to have a greater impact on the big three (GM. entry would represent a large capital investment to any new firm and the bod y o f r es earch still indicates that economies of scale represent a substan tial b ar rier to entry.. the overall impact on "industry" profitability from substitutes and complements is weak to moderate. Nevertheless. and if it does not. there are also indications that large size may not be as important as commonly assumed. bus and rapid transit). gasoline.g. an import ant complementary product. however. Threat of entry by new competitors
The presence of new firms in an industry may force prices down and put pressure on profits.
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. In recent years there has been significant market share variation. batteries.the companies make cars.. Price pressure from substitute or complementary products
While five-forces do not directly consider demand. Ford Motor and Daimler-Chrysler) whose most profitable models are energy inefficient pick-up trucks and sports utility vehicles. barriers to entry that tend to protect es tablis hed firms.
2. the demand for a particular model is highly sensitive to price because of the availability of close substitutes for a given model. suggesting few real substitutes (e. an important barrier to entry. The rising price of gas. Although new cars generally are slightly price elastic. trucks or SUVs. it does consider two factors that influences demand ― substitutes and complements. While the evidence suggests that economies of scale in the auto industry are substantial.
parts. Because of this historical dominance by the UAW and the uncertain results of their current negotiations with the big three. Bargaining Power of Buyers
Buyer power refers to the ability of individual customers to negotiate prices that extract profit from the seller. each representing a small proportion of total sales. Furthermore. has historically exerted a great deal of leverage over the benefits and wages provided by the big three. and with little cost. as a strong threat to profits. The cost of these input scan have a significant effect on profitability. but little power over manufacturers. they will have little bargaining power with manufacturers and therefore pose a weak threat to industry profit. But when you have many individual customers. the United Auto Workers (UAW).
FORCE Internal Rivalry Entry Substitutes and Complements Buyer Power Supplier Power THREAT TO PROFIT Strong Weak Weak to Moderate Weak Strong
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. moderator strong depends on how much bargaining power they can exert. Whether the strength of suppliers is weak. raw materials and services. The following table summarizes the results of a five-force analysis of the automobile industry. Individual consumers have some influence over price within a given dealership. customers now have access to market information (prices and costs) from the Internet that enhances their negotiating power. Bargaining Power of Suppliers
Auto manufacturers require inputs-labor. at least in this segment of the American market. Customers can easily.4. switch to other auto dealers. Nevertheless. the only supplier of labor. one has to characterize supplier power. The auto manufacturers have large supplier networks that appear to exert little bargaining power.
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. mid-sized utilities.Decreased in market share also due to sales declines in segment where GM has high volume suchas large sport utilities.6 billion.In the last 1990s. Due to this factor. General Motors was unable to keep up to the pace of the market demand. and mid-sized cars. General Motors has been utilizing innovation in service ad technology to secure itself a dominant position in the automobile industry. Other new car concepts include mini cars such as Chevy Aveo. its product Cadillac was the pioneer in devising a nationwide service strategy. it shown that General Motor Corporation revenue has been falling to $ 192. the interest went up by the Federal Reserve to quell the stock market and a severe stock market decline following the September 11. In 1996 General Motors introduced On Star satellite technology which allows equipped vehicles to be tracked in case of an emergency or theft and allows the passengers to communicate with On Star personnel. it conceptualized.
Based on the GM’s consolidate net sales and revenue.5 billion in 2004. compared to net income of $ 2. In 2000. GM incurred a consolidated net loss in 2007 of $ 10. This is the driving force behind its $190 above turnover.8 billion in 2004.6 billion in 2007 from 193. 2001 attacks.The core competence of General Motors is innovation.5% compared to 26. Then in 1926. The current stock market price of General Motors are falling between $28. GM had regained market share up $ 80 a share. It has been falling down gradually in the past six years. it affected a pension and benefit crisis at General motors and many other American companies. In 1911.$29 per share. General Motors North America market share in 2007 fell to 25. However in the case of hybrid vehicles. engineered and commercialized the self-starter engine for the first time. since 1908. The unfavorable results of GM’s consolidate net loss in 2007 were driven primarily by losses at GMNA due largely to unfavorable volume and product mix.7 in 2004.
but must be a product that stands out from the crowd at the same time. and if GM could turn assets into cash then there would be more readily available funds and then GM would not have to depend some much on their U. Liquidation would clearly help out the financial parts of the organization. Restructuring 5. Liquidation is important to GM because their assets are a lot higher than revenues. If General Motors could provide a "futuristic" vehicle before Toyota has the chance to hit the market with theirs GM would be a step ahead of the competition. General Motors needs to take a step back and take look at how they want to position themselves and towards what market since what they have been doing is no longer in favor for the company. liquidation. Prime example of their idea for a Hybrid SUV. because for so long they have continued with a tradition outlook for automobiles. An example of what GM could possibly do is producing a futuristic vehicle. Liquidation
Recommended strategies for General Motors would start with product development then market development. Market Penetration 3. which General Motors most desperately needs to review
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. but now that times are changing their original target market is not looking for what they once were.S. but allows the firm to stay with trend patterns. Retrenchment 6. Reasons for product development being at the top of priorities is that GM has to create a type of Hybrid vehicle that will allow it to keep up with the pace of the competitive environment. Product Development 4. 1. Last but not least is restructuring. it fits the GM profile with maintaining the SUV portion. Market Development 2.GM must also reevaluate the market they are trying to approach. sales. which only include 2/3 of that market and their financing tactic wouldn't be as much of a risk. and restructuring. which has been heard in rumors from Toyota about their next plan of action.Below is a list of possible strategies General Motors could use to redirect profits and be able to maintain survival for the future.
it's just a matter of product development being maintained and refocusing products to the correct target markets. The company has a huge background proving that they can maintain being number one.
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. Writing the good vision and mission statement is not an easy task. The mission and vision statement must be similar to your competitors.18 Consolation:
A vision and mission is not only for investors and for lenders but it also helps you to achieve your business goals in the best possible way. but GM has been strong for many years that it is very possible for the company to come above these issues. goal.
The biggest thing for General Motors is to develop a Hybrid vehicle that will maintain the pace of the competition for the firm as well as one that will stand out from the crowd to make the product new and exciting. these are important in their success in automotive industry. By analyzing all mission. The company needs to be re-evaluated in many ways. This is only going to be achieved if something drastic is changed. Restructuring the product development pace would be a start as well as cutting back on employees because the company is growing in size but not in profit. The company has taken a large hit in recent years and needs to find a way back to the top. we can say that. On the other hand. strategy and organization structure of General Motors.
3. For example. Try to make it passionate and inspiring. Make sure that your vision and mission statements must be realistic and relevant to your business. which causes a red flag for GM. the right organizational structure can play an important role in an organization's evolution. Creating a Hybrid SUV is a brilliant idea and if GM can pull that off by the end of 2007 the future could look very bright for them.possibilities. objective. the mission statement of the famous brand NIKE is: CRUSH REEBOK. vision.
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2.slideshare. www.com 3.