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SUMMER INTERNSHIP PROJECT REPORT

ON
REAL ESTATE IN GHAZIABAD AND FEATURES OF EARTH
INFRASTRUCTURE LTD.
AT
Earth Infrastructure Ltd, GURGAON
Submitted in partial fulfillment of the requirements of the
course
Post Graduate Diploma in Management
2012-14
PROJECT GUIDE:
MR. SACHIN JAIN
EARTH INFRASTRUCTURE LTD
(General Manager)
FACULTY GUIDE:
Mrs. HIMA BINDU KOTA
ASSISTANT PROFESSOR, NIILM-CMS

BY:
RAJEEV KUMAR SINGH
ROLL NO. 2012113



NIILM CENTRE FOR MANAGEMENT STUDIES
PLOT NO.53, KNOWLEDGE PARK 5, GREATER NOIDA

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INFORMATION SHEET

Name of the company : EARTH INFRASTRUCTURE LTD
Address of the company : A-110,Noida sector-4
Phone No. of the company :
Date of internship Commencement : June 12, 2014
Date of internship Completion : July, 31, 2014
Signatures & Name of the industry Guide:


Designation of the industry Guide:
Students Name : Abhineet singh kukreja
Students Roll Number : 10413701712
Students E-mail ID : abbhineetsingh28 @gmail.com
Students Mobile number : 9971235740








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CERTIFICATE

This is to certify that Summer Project Report on " REAL ESTATE IN GHAZIABAD
AND FEATURES OF EARTH INFRASTRUCTURE LTD " prepared by RAJEEV
Kumar SINGH, Roll No. 2012113 of PGDM 2012-14 Batch is his genuine effort
under my guidance and supervision.


Signatures of the Faculty Guide Signatures of the Student

Name of the Faculty Guide Name of the Student



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ACKNOWLEDGEMENTS

With profound sense of gratitude and regard, I convey my sincere thanks to my guide
and mentor, for their valuable guidance and the confidence they instilled in that
helped me in successful completion of the project report.
I wish to express my sincere gratitude to my project guide Mr. SACHIN JAIN under
whose guidance the study was undertaken. Without him guidance at each stage of the
project study, the task could not have been accomplished.
This acknowledgment would be incomplete without thanking the college faculty
mentor Mrs. HIMA BINDU KOTA whose guidance and support made this project a
learning and enriching experience for me.
Last but not the least I am ever grateful to my friends for their help and support in
completing my project.


RAJ EEV KUMAR SI NGH
PGDM 2012-14
ROLL NO. 2012113









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TABLE OF CONTENTS
TOPIC PAGE NO.
ACKNOWLEDGEMENT..4
1. INTRODUCTION6-10
2. COMPANY PROFILE11-28
3. LITERATURE REVIEW...29-31
4. RESEARCH METHODOLOGY.....33-35
5. RESEARCH OBJECTIVE33
6. RESEARCH DESIGN.33-34
7. DATA ANALYSIS & RESULTS35
8. LIMITATION36
9. CONCLUSION37
10. RECOMMENDATIONS 38
11. ANNEXURE39
12. BIBLIOGRAPHY40










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REAL ESTATE

Introduction

REAL ESTATE

The term real estate is defined as land, including the air above it and the ground
below it, and any buildings or structures on it. It is also referred to as realty. It covers
residential housing, commercial offices, trading spaces such as theatres, hotels and
restaurants, retail outlets, industrial buildings such as factories and government
buildings. Real estate involves the purchase, sale, and development of land,
residential and non-residential buildings. The main players in the real estate market
are the landlords, developers, builders, real estate agents, tenants, buyers etc. The
activities of the real estate sector encompass the housing and construction sectors
also. The real estate sector in India has assumed growing importance with the
liberalization of the economy. The consequent increase in business opportunities and
migration of the labour force has, in turn, increased the demand for commercial and
housing space, especially rental housing. Developments in the real estate sector are
being influenced by the developments in the retail, hospitality and entertainment (e.g.,
hotels, resorts, cinema theatres) industries, economic services (e.g., hospitals, schools)
and information technology (IT)- enabled services (like call centres) etc. and vice
versa. The real estate sector is a major employment driver, being the second largest
employer next only to agriculture. This is because of the chain of backward and
forward linkages that the sector has with the other sectors of the economy, especially
with the housing and construction sector. About 250 ancillary industries such as
cement, steel, brick, timber, building materials etc. are dependent on the real estate
industry. Indian Real estate sector is one of the most thriving industries of the present
times. And if industry experts are to be believed, the prospects of Indian property
market is going to attract all major investors to this vast land of opportunities in
coming years thereby giving a boost to already raising foreign direct investment. The
Government of India has taken positive initiatives by offering the best in terms of real
estate investment, by altering its FDI policies from time to time. With better
infrastructure and availability of world class facilities, property in Indian prominent
cities are the most sought after proposition. No wonder, this part of the globe i.e. India
will emerge as the ultimate place for investment in contemporary retail, residential or
commercial space in coming years. The boom in the sector has been so appealing that
real estate has turned out to be a convincing investment as compared to other
investment vehicles such as capital and debt markets and bullion market. It is
attracting investors by offering a possibility of stable income yields, moderate capital
appreciations, tax structuring benefits and higher security in comparison to other
investment options. With property boom spreading in all directions, real estate in
India is touching new heights. However, the growth also depends on the policies
adopted by the government to facilitate investments mainly in the economic and
industrial sector. The new stand adopted by Indian government regarding foreign
direct investment (FDI) policies has encouraged an increasing number of countries to

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invest in Indian Properties. India has displaced US as the second-most favored
destination for FDI in the world. The positive outlook of Indian government is the key
factor behind the sudden rise of the Indian Real Estate sector - the second largest
employer after agriculture in India. The growth curve of Indian economy is at an all
time high and contributing to the upswing is the real estate sector in particular.
Investments in Indian real estate have been strongly taking up over other options for
domestic as well as foreign investors.
Why Invest In Indian Real Estate?
Flying high on the wings of booming real estate, property in India has become a
dream for every potential investor looking forward to dig profits. All are eyeing
Indian property market for a wide variety of reasons:
Its ever growing economy which is on a continuous rise with 8.1 percent increase
witnessed in the last financial year. The boom in economy increases purchasing
power of its people and creates demand for real estate sector.
India is going to produce an estimated 2 million new graduates from various Indian
universities during this year, creating demand for 100 million square feet of office and
industrial space.
Presence of a large number of Fortune 500 and other reputed companies will attract
more companies to initiate their operational bases in India thus creating more demand
for corporate space.
Real estate investments in India yield huge dividends. 70 percent of foreign
investors in India are making profits and another 12 percent are breaking even.
Apart from IT, ITES and Business Process Outsourcing (BPO) India has shown its
expertise in sectors like auto-components, chemicals, apparels, pharmaceuticals and
jewellery where it can match the best in the world. These positive attributes of India is
definitely going to attract more foreign investors in the near future. The relaxed FDI
rules implemented by India have invited more foreign investors and real estate in
India is seemingly the most lucrative ground at present. The revised investor friendly
policies allowed foreigners to own property, and dropped the minimum size for
housing estates built with foreign capital to 25 acres (10 hectares) from 100 acres (40
hectares). With this sudden change in investment policies, the overseas firms can now
put up commercial buildings as long as the projects surpass 50,000 square meters
(538,200 square feet) of floor space.

RESIDENTIAL REAL ESTATE
The main factors that are driving demand in the residential segment are described in
more detail below:
Changing demographics and increasing affluence: Indias demographics have
been impacted by large increases in employment opportunities, people in the earning
age bracket (25 to 44 year olds) and higher salaries. Such factors are increasing
disposable incomes and driving demand for new residential and retail properties. The
table below shows historic and projected annual growth rates for different segments of

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Indias population, classified by levels of annual income. The figures highlight that
strong growth is expected especially in the higher income
segments. For example, the number of households with annual incomes of between
Rs. 2 million and Rs. 5 million per year, Rs. 5 million and Rs. 10 million per year and
in excess of Rs. 10 million per year is expected to increase in size by 23%, 26% and
28%, respectively, between financial year 2002 and 2010, as illustrated by the table.
These higher income segments of Indias growing middle class are expected to
provide a strong impetus for the continued development and growth of the Indian real
estate sector.

Large segment of the population economically active: Indias growing population
in the earning age bracket is recognized as a key driver of growth in housing demand.
The size of Indias main working age group, 25 to 44 year olds, has increased over the
last two decades. According to CRIS INFAC estimates, as of 2005, approximately
28.2% of Indias population was in this age bracket. This figure is expected to rise to
approximately 30.6% by 2025, an increase of approximately 5.5 million people each
year, which could translate into a further 2.75 million new households per year. Also,
the average age of a home purchaser has fallen from 42 to 31 years old (Source:
CRISINFAC Retail Finance).

Shift in consumer preferences from renting to owning houses: Due to the
changing demographic profile in India, there has been a steady decline in the portion
of households living in rented premises. To a certain extent, this may be attributed to
rising income levels. However, with fewer properties available to rent today and an
increase in the rents being charged to tenants, consumers have increasingly been
investing in property. Factors such as the increase in the standard of living of

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consumers and the greater availability of financing for consumer expected to fuel a
further decline in the number of households renting premises (CRIS INFAC Annual
Review on Housing Industry, )

Increasing Urbanization: India has witnessed a trend of increased urbanization
as people migrate from rural to urban areas seeking employment opportunities.
According to CRIS INFAC estimates, Indias urban population is expected to grow at
a CAGR of 2.6% over the five year period from financial year 2005 through 2010, as
illustrated in the table below. Urban areas must accommodate this increase in
population which, in turn, is expected to increase in demand for new urban areas and
townships (CRIS INFAC Annual Review on Housing Industry, January 2006).
COMMERCIAL REAL ESTATE

Commercial locations in India: Over the past five years, locations such as
Bangalore, Gurgaon, Hyderabad, Chennai, Kolkata and Pune have established
themselves as emerging business destinations that are competing with traditional
business destinations such as Mumbai and Delhi, especially with respect to their
commercial real estate sector. These emerging destinations have succeeded in
matching their human resources base with necessary skill sets, competitive business
environments, operating cost advantages and improved urban infrastructure. The
current relative position of the urban growth centers in India can be summarized
either as (i) mature, (ii) in transition, (iii) emerging, or (iv) tier III destinations. These
classifications are described below:
Mature Destinations: Locations such as Mumbai and Delhi have a metropolitan
character and have consistently been traditional business destinations with a favorable
record in attracting investment opportunities. However, factors such as increasing
operating costs and constraints on the availability of land may impede such areas from
sustaining a high rate of growth in their respective business districts. Therefore,
commercial real estate growth is expected to be focused in the suburbs and other
peripheral locations of these cities. For example, with respect to Mumbai, commercial
real estate growth is expected to be focused in areas north of central Mumbai and
Navi Mumbai and to the east of the city center.
Destinations in Transition: Locations such as Bangalore and Gurgaon have human
resource potential, quality real estate and operating cost advantages. As such, these
locations are best positioned to attract investment in the near future. Lack of
infrastructure is currently the main inhibiting factor precluding robust growth in these
areas.
Emerging Destinations: Locations such as Pune, Chennai, Hyderabad and Kolkata
offer cost advantages, well developed infrastructure, supportive city governments and
minimal restraints on the supply of real estate. While the number of large occupiers in
these locations has yet to reach optimum levels, these locations attract a large amount

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of real estate investment. Growth in these emerging destinations is predominantly led
by the expansion and consolidation plans of corporations in the IT and ITES sectors.
Tier III Cities: Locations such as Jaipur, Coimbatore, Ahmedabad, and Lucknow
have a large talent pool combined with low cost real estate. As such, businesses in the
technology sector have demonstrated a growing interest in these locations as they seek
to expand their operations.
High demand for commercial real estate
The commercial property market has been growing at an annual rate of approximately
30% over the past eight years across major locations in India. Moreover, there is an
up shooting demand for 200 million sq. ft over the next five years.
Real estate industry research has also thrown light on investment opportunities in the
commercial office segment in India. The demand for office space is expected to
increase significantly in the next few years, primarily driven by the IT and ITES
industry that requires an projected office space of more than 367 million sq ft till
2012-13. Real estate investments are expected to grow from Rs.10,218 billion
invested between 2002-2006 to Rs.18,517 billion over 2007-2011.















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COMPANY PROFILE
Earth Infrastructure Limited is a group of innovative people, who consider each of our
projects as an opportunity to do something different & unique. Its buildings are a
personification of our dynamic imagination and our vision is to create the finest
elements of urban living & working with our wide-ranging experience in real estate
business. EIL ability is to meet the special requirements of the real estate market and
clients demand from its strong foundations of professionalism. Every project which
will bear the Earth signature will stand out from the rest, in terms of design aesthetics
and global standards of construction.
Management Team
MR. AVDHESH GOEL (FCA, AICWA, ACS) : ( DIRECTOR )
An exemplar of learning & awareness, Mr. Avdhesh Goel has the power to transform
opportunities into success. He has worked tirelessly to put Earth Infrastructures Ltd.
on the Map of Indian Realty Sector.
His responsible outlook has helped him in shouldering many additional
responsibilities in addition to his professional callings. He has brought radical changes
in business strategies, professionalized the entire group and has redefined the internal
systems.
MR. ATUL GUPTA : ( DIRECTOR )
Born with a strong charisma and hunger to excel, Mr. Atul Gupta is a symbol of
performance, drive and affirmation. An expert in numerous management methods, he
influences the internal and external dynamics of the organization, synergizing them
with the success.
Principled yet open to fresh thoughts and ideas, he has always used emerging
practices and business models for rapid growth and sustainment of its own kind.
Generous by heart, he is also the founder of Utkarsh, an NGO that works for the old
aged and challenged.
MR. RAJNISH MITTAL: (DIRECTOR)
Being an expert in Impression management he has done wonders to the companys
Public Image. He possesses a strong sixth sense always offers our organization wise
judgments. His alert and intelligent thinking patterns create a win-win situation for all.
His pioneering strides towards relationship endeavors such as corporate assets and
legitimizing long term competitive advantages has helped in getting the company
maximal social recognition
MR. VIKAS GUPTA: (DIRECTOR)
With the reputation of a valuable and trust worthy marketing expert, Mr. Vikas Gupta
has fulfilled all the expectations of the customers and has also managed to build a
unique corporate identity on the other. An innovator and youth icon, he implements
his vision with sheer perseverance and hard work.

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A well-established player in the realty industry, he is known for giving value for
money to the customers. His zeal and enthusiasm has earned him the image of a youth
icon and a team player.
He has also made various outstanding contributions to many American and European
counterparts. An entrepreneur and pioneer to the core he has created urbane and
smooth choices for the customers, realty sector and institutional segment.



USP MODEL


The basic USP of the model is that every person can earn huge regular income just by
creating effective team and motivating them to achieve sales of the units. Every
person will have a long term motivation to keep working through the levels and
generate a regular monthly income which is not possible in normal business.

Our Corporate Identity
The Earth Logo is an epitome of ancient history & modern architecture. The logo is a
remarkable union of the pyramid & the sphere
The pyramid dates back to early civilizations & for thousands of years, the largest
structures on earth were pyramids. In architecture pyramids are considered as a
monumental structure and are looked upon with reverence & awe. The pyramids have
set the foundation for many future constructions.

The use of pyramid therefore makes a lot of sense for a company that deals in real
estate. The circumference of a sphere reinstates the values of Earth infrastructures, as
the earth is in itself is a sphere. It renders a 3D feel to the logo. The presence of both
the pyramid & sphere, highlight the truth that Earth infrastructures was born to create
outstanding structures, thatll leave a deep imprint on future.

Also the latitudinal feel to the logo imbues a direction of growth. The logo symbolizes
global appeal, upward growth & progress. As like on planet earth latitudes, always
spiral up and the same outlook is hoped for the group too.

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Epitome of ancient history & modern architecture

Blue has been chosen as the logo colour as when seen from space Earth
appears to be blue, due to the presence of water & atmosphere, which is why it
is called The Blue Planet .
Blue is calming. It can be strong and steadfast or light and friendly. Almost
everyone likes some shade of the color blue
Also blue is the colour of royalty
Blue conveys importance and confidence
Blue brings peace.
Milestones
Earth projects are a hallmark of stability, perseverance and personify our
progressive imagination.
All our projects bear the Earth signature and will stand out from the rest, both
in terms of design aesthetics and global quality standards of construction
And, for the records, we have struck the following Firsts in the Indian realty
sector:
First Green Building in Noida Extension
First Bank Guarantee Project in India
First Assured Return in Retail Project in Gurgaon






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Mission & Vision
Vision
To be the most innovative and trusted brand in real estate industry by adopting new
technologies with a focus on green and eco-friendly construction with focus to fulfill
the expectations of the customers.
Mission
ONE FACE, ONE VOICE
There will be one face, one voice of Earth for the outer world.
CUSTOMER CENTRIC ATTITUDE
To ensure complaint free operations with total customer satisfaction by resolving
customers issues with utmost attention and speedy services round the clock
BRAND VALUE
To deliver the projects differently and make the customer to feel at ease and comfort
and create the Earth Brand a most trusted brand.
INNOVATION THROUGH TECHNOLOGY
Earth would be effortful and creative to identify and deliver something new, matching
the technological up gradation in the Realty sector, all around the globe.
CORPORATE SOCIAL RESPONSIBILITY
Earth would concentrate towards development of affordable houses for the masses, to
reach to the heart of all.
EMPLOYEE CULTURE
To keep on constantly searching for the talented employees, developing employee
retention policies, providing continuous training and development to facilitate them to
contribute completely in the growth of the organization
CHARACTER, ETHICS AND VALUES
Earth would be governed by its professional policies and procedures to ultimately
benefit its values customers. The transparency of the policies would be maintained
through the companys operational manual. Adhering to the manual would be
mandatory for all, with tan ultimatum objective to make the earth Favorite of all and
to create Ethical Brand Value within a short span.


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Code of Conduct
Objective: Every action of the company & its employees is to provide 360 degree
customer solution at its door step. We ensure to provide full support for any
compliance of the customers or the stakeholders
We are committed to continuously review and update our Policies and Procedures to
initiate policies and actions which are customer centric and which promote financial
prudence.

Philosophy
Driven by the philosophy of 'Innovation beyond Imagination
We believe in making the finest elements of urban living with a commitment
of high-quality construction
Committed to design lifestyle experiences in the close proximity to
environment, harmonizing concept living with five elements on the planet
Strengths
Over 1500 plus and counting professionally and highly qualified employees.
Backed by the strong experience and expertise of our management
Immense exposure of the management and personnels in the realty sector
We are also one of Indias most well capitalized real estate companies.

Employment/Outside Assignment Members of Management are prohibited from
engaging in any activity / employment that interferes with their performance or
responsibilities to the company or otherwise is in conflict with or prejudicial to the
company. Business Interest If any member of Management considers investing
in securities issued by the companys customer, supplier or competitor, they
should ensure that these investments do not compromise their responsibilities to
the company.

Related Parties As a general rule, the Management should avoid conducting
companys business with a relative or any firm, Company, Association in which
the relative is associated in any significant role.




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RESIDEINTIAL Project

Earth Towne: Surpass your imagination
Dreams do come true!
1, 2, 3, 4 BHK lifestyle apartments from Earth
Infrastructures Ltd
LEED Certification (Leadership in Energy and Environmental Design)

EARTH TOWNE: Direct Dil se
LOCATION: Plot no.4, Sector no.1, Greater Noida
It's hard to beat imagination and when you beat it you feel that heaven has fallen on
your feet. Exactly the way we created Earth Towne which will become a symbol of
lifestyle statement in near future.

We tried to create a paradise of modern living but keeping the hard core
sensibility in mind that we are modern still we like the contemporary art of
living.
Architectural Rendering at its best
A wide spread area of 19 acres Lush Green Landscapes, Water Bodies and Beautiful Boulevards, Dry Balcony,
Lily Ponds, 70% wide open area with Splendid Fountains, Walkways with Trellis & Seating, Central Promenade,
Reflexology Garden, Gated Community System, Paver Block Roads, Swimming Pools, Gazebo, Eco-friendly,
Vaastu friendly, Earthquake Resistant Structure, Jogging tracks surrounded by lush Green Trees , Outdoor
Exercise Station, Enhanced cross ventilation to reduce the temperature and the use of Acs

Facilities at its best
Sports Zone with Cricket Academy
Tennis Court

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Golf Putting and Basket Ball Ground Entertainment Zone with Single Screen
Multiplex
Horse Riding & Party Lawns
Barbeque Corner
Party Area with Pavilion and Amphitheater Health Zone with Art of Living
Classes, Yoga Classes, Aerobics Classes
Club Zone with Spa Facility
Card Room, Ball Room, Gun Fight, Salsa Dance Classes etc
Fine Dining Zone with dedicated Food Court
Lounge and Roof Cafeteria
Caring Zone with Nursing Homes
Hospitals and Round the Clock Chemist Shop
Common is so uncommon
. There are certain facilities which are quite common but developers generally forget
to provide them while developing a township. We never wanted to repeat the same
mistake and hence we focused on them while strategizing the concept for Earth
Towne.

Kids Zone with Swing Slope, Video Games, Play Area, Sand Pit & Creche to
facilitate children, Play School for the ease of parents, ATMs for your money
convenience, Ample Parking Spaces for your drive convenience, Maintenance Service
round the clock for your Convenience, Transport facilities for your commuting
requirements, Laundry Service for your daily comfort, Security System for your
safety, First Lifestyle Leed Certified Green Homes in Greater Noida, Bank Loan from
Leading Banks, Earthquake Resistant Structure, Big LAP Swimming Pool, Club
Zone, Sports Zone, Entertainment Zone, Recreational Zone & Kids Zone

Free Value Added Services
Medical Consultancy for Residents
Electrician & Plumber on call
24 Hours Ambulance Service
Pollution Free Battery Operated Carts for residents
In house Consultancy by Interior Designer
Feeder bus facility to Metro Station

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Floor Plans

Earth Towne Model Pics














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Earth Copia: Ultimate Lifestyle

Where splendor is a way of
being
2, 3 & 4 BHK lifestyle apartments from Earth Infrastructures Ltd
License & LOI Secured

EARTH COPIA: Ultimate Lifestyle
LOCATION: Sector 112, Dwarka Expressway, Gurgaon
Discover the dream home, the one that is perfect for your ultimate lifestyle.
Earth Copias exceptional homes offers a unique variety of architectural, design
and options for you to choose from. Designed to be the ultimate in comfort and
luxury, Earth Copia is a perfect address for you and your loved ones.

Earth Copias each apartment is tastefully carved out to create adequate living
space for the whole family as well as a corner for an individual pursuit. Copia is
a prestigious residential project in the capital's neighborhood with 70% greenery
to maintain harmony with nature. Earth Copia offers 2, 3 & 4 bedroom
apartments with an area ranging 1235 sq ft, 1835 sq. ft. and 2392 sq. ft.
(Approx).

It is equipped with all modern living facilities like
100% power backup with latest security features and
also includes ultra modern club and a world class
gymnasium.

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Facilities at its best
High Speed Elevators
Modular type switches & sockets & copper wiring
24hr. water supply & Power Backup
Adequate basement , covered car parking & surface parking
Landscape courts with sit out spaces
Kids play area & Tennis Court
Pedestrian paths, jogging trail with several trellises enhancing outdoor
landscape
Hardwood door frames veneered & polished and skin molded shutters
Laminated Wooding Flooring in Master Bedroom
CCTV Cameras in Parking, Entrance Lobby
Boom barriers at Entry & Exit of the complex
Shower partition in master bathroom, Single Lever CP fitting with white
chinaware in all toilets
Location at its best
Located on Dwarka Expressway
5 min drive from International & domestic airport
Located nearby Dwarka Metro Station
5 min drive from Shopping Destination
10 min drive from Delhi Jaipur Highway
Surrounded by green belt
Floor & Master Plan



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Earth Gracia: Open lifestyle

Open lifestyle
Home- sweet-home! Who does not dream to own
one?
LOCATION: Greater Noida-West
But, every time the thought of home crosses your mind, the very first impression the
comes is the feeling of openness! Yes, there are a number of other things you are
looking for, but the first and foremost is an open and big spase which you can call
your dream home. With the passage of time, however, home is becoming smaller and
smaller due to a number of reasons. In today's time, almost all the projects loudly
claim for open area, greem area and open surroundings, but they leave behind the real
openness that a home-buyer like you may be looking forword to-i.e. The Home.

Earth Infrastructures Ltd. realises what you are missing and have put our efforts to
give you what you are looking for in your home as our latest offering-Earth Gracia!

Earth Gracia beckons you to a whole new experience
called "Open Lifestyle"!.
Open Minds
Open your horizon from conventional image of home! Openness means keeping our
minds and hearts available for new experiences, ideas, and relationships. It means
working to move beyond the boundaries of the familiar. Because of what is today
available, your thoughts are constricted to a limited vision of a home. You can't think
beyond a big project with lush green landscape but with small homes! Earth Gracia
seeks to change your mind-set about what exactly is small and what exactly is big. For
here, we believe that, 'small can be big, as well'!

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Open Space
Enjoy your living at the fullest!
Look around yourself. Look at what is available. And, compare it with Earth
Gracia.Offering 1310 sq. ft. as 2BHK against the available conventional 1100 sq. ft.
size & 1545 sq.
ft. as 3BHK against the available conventional 1400 sq. ft. size, Earth Gracia is
nothing short of a most wonderful gift with a wrapping that goes beyond your
expectations!
Open choice
Choose activities you want and make your life open!
Openness and curiosity are two of the primary conditions for discovery. When we are
open, we notice that life is constantly presenting us with new information and
opportunities for growth. Earth Gracia is a place full of activities and recreational
opportunities, and that too within easy accessibility. We have put in various types of
features and activities in Earth Gracia keeping in mind that the openness of your life
remains intact with lots of fun, excitement and joy.
YOGA & MEDITATION CENTRE
CLUB HOUSE
JOGGERS' TRACK
BEAUTIFUL LANDSCAPE
FLOWER GARDEN
KIDS' SPLASH POOL
ATM & BANKING FACILITIES
SHOPPING COMPLEX
MEDICAL FACILITIES


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METRO CONNECTIVITY
ROAD CONNECTIVITY
EDUCATIONAL FACILITIES




Location Advantages

Landmarks of Greater Noida
Greater Noida-West is the only planned city after Chandigarh. Some of the important
developments in Greater Noida which will appreciate Earth Gracia's market value in
the future are:
Shopping Malls
Metro Service
Sector 18 (Atta Market)
National Highway
Industrial Area
Housing Societies



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COMMERCIAL PROJECT

Sapphire Court: Walk-in & start playing

A green Workspace
Fully Furnished Offices with GREEN Surroundings
Bid goodbye to the chaotic concrete jungle and embrace the lush green surroundings
of Sapphire Court. An eco-friendly office space that reduces environmental impact
with its intelligent use of land, energy and water consumption.

Unlike regular office spaces, we continuously monitor & control our carbon emissions
and diligently make efforts to conserve resources like water & electricity, preserve
natural habitats and prevent pollution. All this makes Sapphire Court a truly green
workspace, one that cares for planet earth and its people. Visit us to witness the
synergy between nature & humanity working in tandem.

Fully Furnished Offices with GREEN Surroundings
First proposed Green Building in Greater Noida
Defining an idea such as Green is difficult. Many people claim to be green but
have little to substantiate that claim. Which is why Sapphire Court has taken the lead
in its development, structure, architecture and functioning. It has committed itself to
the use of environmental friendly ideas, materials and processes.

All of these elements combine to produce a truly green workspace, one that provides
comfort, technology and innovation in design while minimizing environmental
pollution.


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Sapphire Court- at a glance!
A GREEN BUILDING
The Sapphire Court is one of the few office spaces to be built on a green concept, it is
energy efficient and environment friendly. The building receives plenty of sunlight
and fresh air.
FULLY FURNISHED OFFICES
If you dreamt of working in a high end suave corporate office, then Sapphire Court is
the place for you. Equipped with all modern fittings & fixtures, we have a host of
amenities to assist your smooth functioning.
CLUB FACILITY
The Sapphire Court believes that all work and no play makes office a dull place,
which is why we present you an ultra-modern club, loaded with a host of indoor
activities like Snooker, Table Tennis, Carom board etc.
12% commitment amount with Bank Guarantee
Sapphire Court gives you an opportunity to earn 12% Per Annum commitment
amount till September 2014 with Bank Guarantee. With us you get a better deal as
you also get to reap the benefits of continual capital appreciation.
SAPPHIRE COURT - TECHNOLOGY SMART

LED Technology
Round the Clock Management
On Site Centre Manager
Video Conferencing
Printers / Fax Machine / Courier
Mail Delivery/Postage Machinery
Multi Access IT Support
High Speed Internet
Local Area Network
On Site Utility
Binding & Lamination Facility
Plasma Screen, LCD Projectors
Broadband Internet Access with Wi-Fi
100% Power Back Up



26

SAPPHIRE COURT - FULLY FURNISHED
Energy Efficient Air Conditioner
Laptop with Intel Core Processor
Personal Computer
Advanced Printer System
IP Based KTS System
Directors Table
Directors Ergonomical Chair
Specially Designed Visitor Chairs
Modular Staff Workstations
Specially Designed Staff Chairs
Designers Light
Indoor Plants / Bonsai
Cordless Electric Kettle
Fine Bone China Crockery
Modular Filing Cabinet
Adjustable Reading Glass Top
Vitrified Flooring
Rare Paintings
Portable LED Table Lamp
Spacious Book Shelf
Ornamental False Ceilings
Branded UPS
Branded Monitor & Key Board
Digital Cordless Phones
Fridge
Scanner
Venetian Blinds
Water Filter
Fax

Item 1 to 24 are available in 290 sq. ft. Item 1 to 29 are available
only in 450 sq. ft. and above.





27

Design by
EIGEN, UK
A Synonym to high quality

An International Architecture & Engineering firm with synonym of high quality
assurance provides One Stop Solution for all Design Engineering and Technology
Solutions for the Construction Industry. You name the best and they have it from the
Burj Tower, Dubai to Strawberry Place, Newcastle Upon Tyne, U.K. The company
has provided a wide range of Architectural Services or Various Consultancy for some
part of the services to projects in various markets of Global Construction Industry
including India, Australia, Middle East, United Kingdom, Caribbean Islands and the
US.
Their few of the Mega projects are as follows:
Burj Tower, Dubai
Aldar Headquarters PC 814, UAE
Jawaharlal Nehru Stadium, New Delhi, India
DLF Cyber Terraces Building 5, Gurgaon, India
DLF Cyber SEZ Building-14, Gurgaon, India
One Hyde Park, London, UK
The Dubai Mall, Dubai

Unit Plan






28


AWARDS

Shikhar Samman Award 2012
to Mr. Atul Gupta, Director, Earth Infrastructures Ltd. at 27th BCI (Builders
Council of India) Awards Ceremony

Best Market Campaign of the Year 2012 Award
to Mr. Kalim A. Lohar, AVP-Marketing & Branding, Earth Infrastructures
Ltd. at 27th BCI (Builders Council of India) Awards Ceremony

Best Marketing Campaigner of the Year 2012 Award to Mr. Kalim A. Lohar,
AVP-Marketing & Branding, Earth Infrastructures Ltd. by IRA (Indian Realty
Awards)

Front Runner of Indian Realty Award 2012 by IRA (Indian Realty Awards)



















29

LITERATURE REVIEW

Real Estate Trends
Land and real estate have the unique characteristics of being simultaneously a major
input into production activities (agriculture, industry, and services), and into
consumption by households of residential real estate and infrastructure services. For
agriculture, land is the most important factor of production. For enterprises, especially
of small and medium size, land and real estate are the largest cost centre second only
to labour. For poor households, land and real estate are the single most significant
vehicles for saving and the largest item of expenditure (Galal and Razzaz, 2001).
Literature and research related to real estate cycles, appreciation, trends, etc around
the globe is not readily available and more importantly there is a serious lack of
research about real estate trends, etc specifically in India. The real estate industry is
cyclical in nature but the cycles are neither regular nor predictable. Moreover, the
amplitude and frequency of the cycles differ from place to place and time to time
(Brown and Liu, 2001). What furthers hampers research into this field is the fact that
real estate cycles are difficult to characterize because of varying severity across
different real estate sectors. For example, a downturn in residential markets by no
means implies that commercial real estate market is also facing a depression (Dokko
et al, 1999). but allowing for the possibility of a higher- than- expected offer. Further
complicating the situation is the fact that the housing market reacts relatively slowly
to new information on other sales because it is costly to obtain.

Vandna Singh(2009) studied the prospect and problems of Indian real estate and
found that and divide the real estate in three section . Section one deals with the
fundamental factors affecting the real value like demand, supply, property, restrictions
to use and site characteristics. Section two and three explains the causes and the
constraints to the present real estate boom respectively in India.
Objectives
1. To study the fundamental factors affecting the real estate value.
2. To examine the present factors of real estate boom.
3. To present the future constraints of real estate investment in India.

Sample Size
Out of the total companies working in India in the field of real estate 50 major players
have been
selected for the purpose of the study.
Introdection
Real estate or immovable property is a legal term (in some jurisdictions) that
encompasses land along with anything permanently affixed to the land, such as
buildings. Real estate is often considered synonymous with real property (also
sometimes called reality), in contrast with personal property (also called personality).
However, in technical terms, real estate refers to the land and fixtures themselves and
real property are used primarily in over real estate. The term real estate and real
property are used primarily in common law, while civil law jurisdiction refers instead
to immovable property. In law, the word real means relating to a thing as
distinguished from a person. Thus the law broadly distinguishes between real property
(land and anything affixed to it) and personal property (everything else e.g. clothing,
furniture, money).

30

Real Estate Business Includes: With the development of private property ownership,
real estate has become a major area of business. Purchasing real estate requires a
significant investment and each parcel of land has unique characteristics, so real estate
industry has evolved into several distinct fields.
Some kind of real estate businesses include-
Appraisal Professional valuation services
Brokerage Assisting buyers and sellers in transactions
Development Improving land for use by adding or replacing buildings
Property Management Managing a property for its owner(s)
Real Estate Marketing Managing the sale side of the property business
Relocation Services Relocating people or business to difficult country
Types of Ownership Interests: Real property (immovable property) can refer to the
real estate
itself or to various types of ownership interests in real estate, including:
Freehold: Provides the owner the right to use the real estate for any lawful purpose
and sell
when and to whom the owner wishes.
Life estate: An interest in real estate which is granted to a life tenant until that
person dies. The
interest terminates upon the death of the life tenant.
Owner/User: These people are both owners and tenants. They purchase houses or
commercial
property as an investment and also to live in or utilize as a business.
Owner: These people are pure investors. They do not consume but rent out or lease
the property to someone else.
Renter: These people are pure consumers.
Developers: These people prepare raw land for building which results in new product
or the market.
Renovators: These people supply refurbished buildings to the market.
Facilitators: This includes banks, real estate grocers, lawyers and others that
facilitate the purchase and sale of real estate.
Real estate can divided into three categories: These are
Commercial
Residential
Agricultural
We can invest into all the given areas and can make return by capital appreciation,
rental
income, agricultural produce, lease and commercial use.
The following factors influence the price and cost of the real estate:
1. The physical characteristics of the property
2. The property rights
3. The time horizon of holding the property
4. Geographical area
5. The development rate
Features of Real Estate Markets: In particular, the unique features of the real estate
market must be
accommodated. These include:
Durability
Heterogeneous
High transaction costs

31

Long time delays
Both an investment good and consumption good
Immobility
Fundamental factors determining the value of real estate
Demand
Demand refers to peoples willingness and ability to buy or rent a given property. In
part demand stems from a market areas base. In most real estate markets, the source
of buying power comes from jobs. Property values follow an upward path when
employment is increasing. The real estate market in India has seen remarkable
changes in the past few years. The rapid expansions of information technology,
especially BPOs, spurt in the middle class income and 8% growth in GDP are the
potential key factors for the growth.
Supply Analysis
Supply analysis means sizing up the competition. Nobody wants to pay more for a
property than the price they can pay for competing property. An integral part of value
analysis requires identifying sources of potential competition and then inventorying
them by price and features. An analysis of supply should not limit potential
competitors to geographically and physically similar properties. In some markets, for
example, low priced single family houses might compete with condominium units,
manufactured homes and even with rental apartments.
The Property
In real estate the property itself is also a key ingredient. The price that people will pay
is governed by their needs and the relative prices of the properties available to meet
those needs. To try to develop a propertys competitive edge, an investor should
consider five things:
1. Restrictions on use
2. Location
3. Site characteristics
4. Improvements
5. Property management
Rental Trends in India
Recent trends of rental properties in India are conspicuous by the immense potential
that is being
realized today. Rental values in cities like Delhi and outskirts are witnessing an
increase of 20 -25%. Real estate agents are devoting themselves to negotiations for
rented homes than ever. Though the interest rates on home loans, continued tax
exemptions on such prompts people to buy property, those with the ability to buy a
flat among the middle-class are thinking twice.
Causes for Present Real Estate Boom
Foreign Funds
The Government has allowed FDI in the real estate sector with certain caveats.
Recently the Cabinet Committee on Economic affairs has decided to permit 100%
FDI in forms of housing, hotels, resorts, commercial premises, educational
institutions, recreational facilities, hospitals and city and regional level infrastructure
in order to attract higher investments. Earlier, restrictive norms were imposed on
foreign investments with their presence permitted only in the integrated townships.
They invest in urban infrastructure like hotels, shopping malls, large scale residential
complexes in new townships, InfoTech parks and special economic zones. Over a half
a dozen domestic realty funds have been setup so far with a corpus of over Rs. 3,500
crore.

32


Raymond Y.C. Tse (1997) stated ARIMA model application to real-estate prices in
Hong Kong and discussed the stationary in the time series data by unit root test. The
estimated parameters are Office Property ARIMA(2,1,1) and Industrial Property
ARIMA(2,1,1). The study says that psychological factors are to be considered in
financial and futures markets. This paper shows the office and industrial property
prices are fitted into the ARIMA equation.














































33



Research Methodology

RESEARCH OBJECTIVE

Is defined as a highly intellectual human activity used in the investigation of nature
and matter and deals specifically with the manner in which data is collected, analyzed
and interpreted.
Research methodology in my study is:
(a)Secondary sources like Internet, Newspaper, Real estate magazines.
(b)Also sources were friends, office, colleagues & relatives etc.
During my internship at Earth Infrastructures I gathered information from secondary
sources only. I tried my best to collect information from all the possible sources that
can help me in gaining insight into real estate sector.
Real estate as a sector is growing at a very fast rate. The reason behind this are
1. Growing population and thus growing demand for house and offices.
2. Improvement in income and standard of living.
3. Increasing government expenditure on infrastructure in five-year plans.
Thus, because of the above reasons the prices of the houses and offices in good areas
where all the facilities and amenities are there have sky-shooted. The present study is
of analytical and exploratory nature. Accordingly the use is made of secondary as well
as primary data. The secondary data is collected mainly through various newspapers,
magazines, Internet and RBI review. To supplement the secondary data, some primary
data has also been used which is collected through interviews and personal visits to
the various companies to know the present situation of the market. International
Research journal of finance and Economics issue24 (2009) 243.The present study is
dependent more on secondary data.
Primary data is not used reliability of the data. The factors in the present paper are the
micro economics factors for which the secondary data is more suitable and reliable.
RESEARCH DESIGN AND METHODOLOGY
Research is a common language refers to a search of knowledge. Research is a
scientific & systematic search for pertinent information on a specific topic, infect
research is an art of investigation. Research Methodology is a scientific way to solve
research problem. It may be understood as a science of studying how research is dont
scientifically. In it we study various steps that are generally adopted by researchers in
studying their research problems. It is necessary for researchers to know research
method techniques but also technology but also technology.

34

The scope of Research Methodology is wider than that of research methods.
The research problem consists of series of closely related activities. At times, the first
step determines the native of the last step to be undertaken.
RESEARCH DESIGN:
A research design is defined, as the specification of methods and procedures for
acquiring the Information needed. It is a plant or organizing framework for doing
the study and collecting the data. Designing a research plan requires decisions all
the data sources, research approaches, Research instruments, sampling plan and
contact methods.
Research design is mainly of following types:-
1. Exploratory research
2. Descriptive studies
3. Casual studies
EXPLORATORY RESEARCH
The major purpose of exploratory studies is the identification of problems, the
more precise Formulation of problems and the formulations of new alternative
courses of action. The design of exploratory studies is characterized by a great
amount of flexibility and ad-hoc veracity.
DESCRIPTIVE STUDIES:-
Descriptive research in contrast to exploratory research is marked by the prior
formulation of specific research questions. The investigator already knows a
substantial amount about the research problem. Perhaps as a Result of an
exploratory study, before the project is initiated. Descriptive research is also
characterized by preplanned and structured design.
CASUAL OR EXPERIMENTAL DESIGN:-
A casual design investigates the casual and effect relationship between two or
more variables. The hypothesis is tested and the experiments done. There are
following types of casual designs:
1. After only design
2. Before after design
3. Before after control group design
4. Four groups, six studies design
5. Consumer panel design

35

6. Exposit facto design.
ANALYSES OF DATA
DATA COLLECTION METHOD
PRIMARY SECONDARY
Direct Personal Interview
Indirect Personal Interview
Information from correspondents Govt. publication
Mailed questionnaire Report Committees & Commissions
Question filled by enumerators private publication
PRIMARY DATA:-
These data are collected first time as original data. The data is recorded as
observed or encountered. Essentially they are raw materials. They may be
combined, totaled but they have not extensively been statistically processed. For
example, Data obtained by the peoples.
SECONDARY DATA:-
Sources of secondary Data
Following are the main sources of secondary data:
1. Official Publications: Publications of the EARTH REAL ESTATE and by the
corporate office of EARTH REAL ESTATE.
2. Publications Relating to Trade: Publications of the trade associations, stock
exchange, trade union etc.
3. Journal/ Newspaper etc: Some Journal/ Newspaper collected and publish their
own data, e.g. Indian Journal of economics, Economics times.
4. Data collected by Industry Associations: For Example, data available with
EARTH REAL ESTATE.






36


LIMITATIONS

Although every effort has been in to collect the relevant information through the
sources available, still some relevant information could not be gathered.
Busy Schedule of Concerned Executives: The concerned executives were having
very busy schedule because of which they were reluctant to give appointment.
Time: The time duration could not provide ample opportunity to study every detail
of the company.
Unawareness: Executives were unaware of many terms related to same while
asking to them.
Confidential Information: As the company on account of confidential report has
not disclosed some figures. Moreover, in some cases separate accounts of
divisions are not separately maintained thereby, leading to restrictions in study.
















37


CONCLUSION

The real estate is on a boom and this pretty much evident from the proposed politics
of the government. The time is now to invest in real estate because of the following
reasons:
1. Flying high on the wings of booming real estate, property in India has
becoming a dream for every potential investor looking forward to dig
profit.
2. Its ever growing economy which is on a conditions rise with 8.1 percent
increase witnessed in last financial year. The boom in economy increases
purchasing power of its people and creates Demand for real estate sector.
3. India is going to produced and estimated 2million new graduates from
various Indian universities during this year, creating demand 100 million
sqr.ft. of office and industrial space .
4. Presence of a large number of fortune 500 and other a reputed companies
will attract more companies to initiate there operational bases in India thus
creating more demand for corporate space.
5. Real estate investment in India yield huge dividends .70 percents of
foreign investors in India are making profit and another 12 percent are
making event.
6. Apart from IT, ITES and business process out sourcing (BPO) India has
shown its expertise in sectors like auto components, chemicals ,
apparels, pharmaceuticals and jewelry were it can match the best in the
world these positives attributes of India is definitely going to attract more
foreign investors in the near future.










38



RECOMMENDATIONS:

1. Due to high prices the lower income group is not able to purchase the land, so
govt. should take measures to protect the lower income group.
2. The agriculture land covered into the commercial and residential purpose. But
the population is also increasing day by day. So govt. should steps for same.
3. The investors should analyze the type of land in which they are going to invest
and potential returns from it.
4. Privatizations of Airport and ports needs to be speed up.
5. There is lack of proper data management of real estate sector so govt. should
take the corrective steps in this regard so that the proper estimation and
management of the real estate can be possible.
6. Stamp duty is extremely high and must be rationalized and bought down to 2-
3% as per global practice, which is now in India varies from 13-14%.
SOME TIPS FOR A SALES PERSON
1. Money doesnt motivate everybody equally: - Money is one of the several
variables of motivation. Someone needs just words and someone needs a little
persuasion.
2. To be the great sales person, you need to have right aptitude .. An aptitude
of empathy, an aptitude to see beyond the obvious.
3. Delegated and satisfied customers are your ambassadors and their referral can
generate more business than you can handle.
4. If you are stuck in the grooves of safety, you end up nowhere.
5. Every Sales & Marketing person has to keep his/her eyes and ears and open to
scan the information regarding prospects, competition and the market
influencers.








39

ANNEXURE

1. Where do you want to buy property?

2. Is there specific part of the city/area that you prefer?

3. Do you have any children? Yes.. No..

4.Is there a specific school or school district youd prefer to live in/near ?
yes. No

5. If yes which district?

6. Do you have any pets? Yes.. No

7. Have you bought or sold a home in the past? Yes No..

8. If yes how long ago and where?

9. Do you need to sell a property before you can purchase another? Yes. No

10. Are you currently in a lease? Yes.. No

11. How soon do you want/need to be in new home?

12. Are you interested in new home ,resale home ,or bought?
New. .. Resale. Both


40


BIBLIOGRAPHY

http://crisil.com/pdf/capitalmarket/Industry-content.pdf
http://www.cci.in/pdfs/surveys-reports/Real-Estate-Sector-in-India.pdf
http://www.twinlands.in/articles/Real%20Estate%20Sector%20India.pdf
http://crisil.com/pdf/research/CRISIL-Research-cust-bulletin_feb13.pdf
http://www.cci.gov.in/images/media/ResearchReports/A%20Review%20Of%20The
%20Competition%20Issues%20In%20The%20Real%20Estate%20Sector%20An%20
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