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Social Media Impact on Various Sectors

This document provides an overview of 3 research studies on the use of social media: 1) A 2011 case study of Danske Bank found that the bank uses Facebook for customer interaction and communication, providing a valuable platform for engagement. 2) A 2012 framework proposed that social media interactions in disaster management vary based on information richness needs and the types of agencies and communities involved. 3) A 2012 survey of 126 Turkish PR professionals found that social networks were the most important social media for them, while corporate websites and mobile apps were also widely used.

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55 views2 pages

Social Media Impact on Various Sectors

This document provides an overview of 3 research studies on the use of social media: 1) A 2011 case study of Danske Bank found that the bank uses Facebook for customer interaction and communication, providing a valuable platform for engagement. 2) A 2012 framework proposed that social media interactions in disaster management vary based on information richness needs and the types of agencies and communities involved. 3) A 2012 survey of 126 Turkish PR professionals found that social networks were the most important social media for them, while corporate websites and mobile apps were also widely used.

Uploaded by

deep_art
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd

Author

Year of
Publicati
on

Journal

Research
Title

Aasheim
&
Stensn
es

2011

Copenhag
en
Business
School

Financial
institutions
in social
media;
Deliver
traditional
services in
new
channels

Key Findings
(In relation to the
research topic)

Ahmed

2012

ECIS 2012
Proceeding
s.
Paper 157

Hypothesizi
ng the
aptness of
social
media and
the
information
richness
requirement
s of disaster
manageme
nt

Alikilic
& Atabek

2012

Public
Relations
Review

Social
media
adoption
among
Turkish
public
relations
professional
s: A survey
of

Danske
Bank uses
Facebook
for
interaction
and
communica
tion with
customers
Facebook
provide a
valuable
arena for
interaction
with
customers,
in times
where
technology
and selfservice
dominate
Developed
a
framework
that
highlight
the types
of
interaction
involving
disaster
manageme
nt
agencies
and
communitie
s along
with their
associated
hypotheses
social
networks
are
expected
to be the
most
important
social
media,
while

Methodolog
y

Sample

Case study
approach

N.A

Literature
Review

N.A

Quantitative
(Questionnai
re survey)

126 PR
professiona
ls

practitioners

corporate
web sites
get the
second
and mobile
phone
(PDA)
application
s get the
third rank

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