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Vertical Integration

vertical integration

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kitty elliott
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1K views1 page

Vertical Integration

vertical integration

Uploaded by

kitty elliott
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Vertical Integration

This is when the production company has the ownership of the means of
production, distribution and exhibition of the film by the same company, because
of this they receive all of the profit.

Horizontal Integration
This is where a production company expands into other areas of one industry.
This means that the company can develop in a particular area of production or
they can buy out another company that deals with these areas.

Synergy
Synergy is the promotion and sale of a product within films, examples of this
would be soundtracks, phones and laptops etc.
There are many advantages to using synergy in films, it can increase the profit
made on the film, it enhances the companys image and it can influence public
opinion.

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