Questionnaire

1. Which Tiles outlet you visit frequently?

Lorenzo Bell
Kazaria Regency

2. Through which promotional source you come to know about the Tiles retail outlet?
Print Media Electronic Media
Word of Mouth Magazine

3. What type of media appeals you more for purchasing from the Tiles retail outlet?
Print Media Electronic Media
Word of Mouth Magazine
4. How much do you think that the promotional activities help in making your Purchasing
beneficial?
To great Extent __ __ __ __ __ Not much
1 2 3 4 5

5. Does the offers influence you to visit the Tiles retail outlet more often?
Yes No

6. Which Tiles retail outlet gives you more promotion/offers?

Lorenzo Bell
Kazaria Regency

7. How would you think advertisement help you to select a retail outlet. Reducing price of a
product brings down the effectivness of advertisement?

Strongly Agree Agree

Neutral Disagree
Strongly Disagree
8. An emotional appeals adds to the effectiveness of communication for selecting an outlet?

Strongly Agree Agree

Neutral Disagree
Strongly Disagree

9. Celebrity endorsement on advertisement motivate you to purchase ?

Strongly Agree Agree

Neutral Disagree
Strongly Disagree

10. Punch line/Slogan of company /outlet easy to recall?

Strongly Agree Agree

Neutral Disagree
Strongly Disagree

11 .Rank the following factors which influence you to visit the retail outlet other than
promotions/offers?
High 1 2 3 4 Low
Quality Price
Store Ambiance Fast Service

12. Is promotions/ offers are one of the major factors which influence you to switch over to
other brand or retail outlet ?
Strongly Agree Agree
Neutral Disagree
Strongly Disagree
13. Which Promotional offer is mostly attracted by the customers?

Discounts Exhibitions
Trade shows Tours

14. How do you Feel about the quality of the products?

Excellent Very Good

Good Satisfactory

15. How is Your Buying Experience?

Excellent Very Good

16. Does the advertisements influence you to visit the retail tiles outlet more often?

Yes No
1. Which retail tiles out let you visit frequently?

80 73
70
60 51
50 42
40 34
30
20
10
0
Lorenzo Bell Kazaria
Regency
l
Retail tiles Outlet
No. o

pon
S
e
s
e
r
f

17%

36%

21%

26%

Lorenzo Bell
Kazaria Regency

Data Analysis and Interpretation

In my analysis at about 36% of people visit Lorenzo retail tiles outlet. So, Most of the
consumers visit Lorenzo retail tiles outlet frequently than the other retail tiles outlets.
2. Through which promotional source you come to know about the retail tiles
outlet?

80
67
No. of Response

70 63
60
48
50
40
30 22
20
10
0
Print Electronic Word of Magazine
Media Media Mouth
Advertising Means

11%

32%

24%

33%

Print Media Electronic Media

Word of Mouth Magazine
Data Analysis and Interpretation
In my analysis at about 32% of people visit Lorenzo retail tiles outlet through print media
only. So, among all the promotional source of advertisements print media plays a vital role in
attracting the customers.

3. What type of media appeals you more for purchasing from the retail tiles outlet?
 80 73
No. of Response 69
70
60
50 45
40
30
20 13
10
0
Print Electronic Word of Magazine
Media Media Mouth
Advertsising Means

6.5%
22.5%

34.5%

36.5%

Print Media Electronic Media

Word of Mouth Magazine

Data Analysis and Interpretation

In my analysis at about 34% of purchasing is word of mouth communication in Lorenzo retail
tiles outlet. So, among all other media appeals word of mouth plays a vital role in attracting the
customers.
4. How much do you think that the promotional activities help in making your
shopping beneficial?
80
72
70
60 53
48
50
40
30 23
20
10 4
0
1 2 3 4 5

2%
12%
27%

24%

35%

1 2 3 4 5
Data Analysis and Interpretation
In my analysis at about 35% of people think that the promotional activities help in making their
shopping beneficial than the other activities.

5 .Does the offers influence you to visit the retail tiles outlet more often?
 180 171
160
No. of Response

140
120
100
80
60
40 29
20
0
Yes No
Decision

15%

85%

Yes No

Data Analysis and Interpretation

In my analysis at about 85% of people think that the offers influence them to visit the retail
tiles outlet more often than compare with the other activities.
6. Which retail tiles outlet gives you more promotional /offers?

120
97
100

80
66
60

40
18 19
20

0
Lorenzo Bell Kazaria Regency

Retail Store
No. o

pon
r
e
s

s
e
f

33%

48%

10%
9%

Bell
Lorenzo
Kazaria Regencyl
Data Analysis and Interpretation
In my analysis at about 48% of people think that the Lorenzo retail tiles outlet gives more
promotional offers than the other retail tiles outlets in that region.

7. How would you think advertisement help you to select a retail outlet?
Advertisement persuades you to select a retail outlet?
Rank the following
Strongly agree Agree Neutral Disagree Strong disagree
 90 83
80
70
60 55
50 42
40
30
20
17
10 3
0
Strongly Agree Neutral Disagree Strongly
Agree Disagree
Series1

9% 2%
21%

27%

Strongly Agree Agree 41% Neutral

Disagree Strongly Disagree

Data Analysis and Interpretation

In my analysis at about 21% of people are strongly agree,41% of people are agree,27% of
people are neutral towards the advertisements help to select a retail outlet and Advertisements
persuades to select a retail tiles outlet. The remaining people are disagreed.
8. An emotional appeal adds to the effectiveness of communication for
selecting an outlet?
 80 73
70 65
60
50
40
32
30 23
20
10 7
0
Strongly Agree Neutral Disagree Strongly
Agree Disagree
Series1

4%
12% 16%

32%
36%

Strongly Agree Agree Neutral Disagree Strongly Disagree

Data Analysis and Interpretation

In my analysis at about 16% of people are strongly agree,36% of people are agree,32% of
people are neutral towards the emotional appeal adds is the effective communication for
selecting an outlet. The remaining people are disagreed.

9. Celebrity endorsement on advertisement motivates you to purchase?

70 64
60
52
50
39 37
40
30
20
10
8

0
Strongly Agree Neutral Disagree Strongly
Agree Disagree
Series1

4%
20%
19%

26%
31%

Strongly Agree Agree Neutral

Disagree Strongly Disagree

Data Analysis and Interpretation

In my analysis at about 20% of people are strongly agree,26% of people are agree,31% of
people are neutral towards the Celebrity endorsement on advertisement motivates them to
purchase the products. The remaining people are disagreed.

10. Punch line/slogan of company /outlet easy to recall?

90 82
80
70 67
60
50
40
28
30 21
20
10 2
0
Strongly Agree Neutral Disagree Strongly
Agree Disagree
Series1

11% 1%

34%
14%

40%

Strongly Agree Agree Neutral

Disagree Strongly Disagree
Data Analysis and Interpretation
In my analysis at about 34 % of people are strongly agree,40% of people are agree, 14 % of
people are neutral towards the Punch line/slogan of company is easy to recall the retail tiles
outlet. The remaining people are disagreed.

11. Rank the following factors which influence you to visit the retail tiles outlet
other than promotions/offers?

80 74
70 62
No. of Response

60
50
37
40
27
30
20
10
0
Quality Price Store Fast
Ambiance Service

Factors

14%
31%

19%

36%

Quality Price
Store Ambiance Fast Service

Data Analysis and Interpretation

In my analysis at about 31 % of people influenced by quality, 36% of people influenced by
price,19 % of people influenced by store ambience and only 14% of people influenced by the
fast service to visit the retail outlet other than promotions/offers.

12. Is promotions/ offers are one of the major factors which influence you to
switch over to other brand or retail tiles outlet?
 70 64
60
No. of Response

50 47
42
40
28
30
19
20
10
0
Strongly Agree Neutral Disagree Strongly
Agree Disagree
Level of Satisfaction

14% 10%

24%
21%

31%

Strongly Agree Agree

Neutral Disagree
Strongly Disagree
Data Analysis and Interpretation
In my analysis at about 10 % of people are strongly agree,24% of people are agree, 31 % of
people are neutral towards the promotions/ offers are one of the major factors which influence
them to switch over to other brand or retail tiles outlet. The remaining people are disagreed.

13. Which Promotional offer is mostly attracted by the customers?

80
es

se
of
o.

72
N

p
o
n

70 67
2
60
48
50
40
30 22
20
10
0
Discounts Exhibitions Trade tours
Shows
Promotional Offers

11%

35%

24%

32%

Discounts Exhibitions
Trade shows Tours

Data Analysis and Interpretation

In my analysis at about 35 % of people are attracted to Discounts, 34% of people are attracted
to Exhibitions,24 % of people are attracted to Trade shows and only 11% of people are attracted
towards the Tours offers in Lorenzo retail outlet.

14. How do you Feel about the quality of the products?

80
es

se
of
o.

72
N

p
o
n

70 67
2
60
48
50
40
30 22
20
10
0
Excellent Very Good
Satisfactory
Good
Promotional Offers
GGG
GOOD
Veryood
 11%

35%

24%

32%

Excellent Very Good

Good Satisfactory

Data Analysis and Interpretation

In my analysis about the quality of the products and services in the retail tiles outlet. 35%
people response is excellent, 32% people response is very good, 24% people response is good
and 11% people response is satisfactory.

N
15. Howo.is Your buying Experience?
of
R
es
p
o
n
se
 180 171
160
140
120
100
80
60
40 29
20
0
Excellent Good
Response

15%

85%

Exce Good
eeeee
eeeee

Data Analysis and Interpretation

In my analysis at about 85% of people think that the Buying experience in Lorenzo retail outlet
is Excellent.

16. Does the advertisements influence you to visit the retail tiles outlet more
often?
 180 171
160
No. of Response

140
120
100
80
60
40 29
20
0
Yes No
Decision

15%

85%

Yes No

Data Analysis and Interpretation

In my analysis at about 85% of people think that the advertisements influence them to visit the
retail tiles outlet more often than compare with the other activities.