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AIR TRANSPORT
Pichler flies the flag against the high threat
Royal Jordanian Airlines bo
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Stefan Pichler, bas prepared well for
-cost competition, as Martin Rivers reports
While he is nota fan ofthe “low-cost” abe
Pichlerissteadfasily commited to its guiding
principles. One ofhisfirst acts as chie executive
‘was removing free hot meals rom short-haul
Flights. He also introduced hane-luggage-only
fares ~a novelty na region where generous
[baggage allowances are the norm
Further changes are expected asthe asfine
aajusts to heightened competition from abroad
By April [2019] weare going tohave
increased the density on-board of our aera in
economy class... and we willhavea reduced
Insness class by one ro” Pichler affirmed. “So
‘ve are increasing the on-board eaming capacity
‘four short-heul and medium-haul flee.
Royal Jordanian sal boosting its dependence
conconnecting trafic trough Amman, which
‘ow accounts for about one-third ofthe busines,
‘Outlining the network strategy, Pichler said he
favours gradual processof “enhanced
connectivity” overheadline-grabbing expansion
Thrve destinations were lanched last yar
Take off with
Copenhagen in Denmark, and Erbiland
Sulaymaniya in rag hile cis summer will
secre long awaited addition of Washington DC.
Royal Jordanian currently fis from Amman
1020 point in the Middle Fastand north Africa,
17 in Europe, four in North America, and three
inthe Far East
‘The airline is reducing ts exposure to the
Persian Gulf because of capacity dumping by
rivals that “are not necessarily focused onthe
bottom fine’
Sytanmarket
However, Pichler belioves the onee-iucr
Syrian marke, jst across ordan'snorthem
border, could soon recover: "We hope Syria
‘opens upagain, Fruits two things Ri
‘weft Beira but we are not allowed to overtly
Syria, soit makes our route much longer. And
the other thing's lying back to Syria,
He noted that Royal Jordanian used toserve
three “beautiful destinations” in Syria
Damascus, Aleppo and Deirez-Zorand said
the aieine would resume operations tots
neighbour immediately if given the green ight
by regulators,
regulatory training
from the practising
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Together for better aviationof low-cost...
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increasing the
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capacity of our
short-haul and
medium-haul
fleet.
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