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Graphic Design Styles

Victoriana is a graphic design style inspired by the decorative arts of the Victorian era from 1837 to 1901. It can reference diverse styles from that broad period through elements like text-heavy layouts or military influences. Art Nouveau flourished from 1890 to 1920 and featured fluid, ornate borders and symmetrical designs with warm colors. Bauhaus, influential in the 1920s-1930s, championed simple graphics and bold colors. It helped establish Modernism in Germany.

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886 views5 pages

Graphic Design Styles

Victoriana is a graphic design style inspired by the decorative arts of the Victorian era from 1837 to 1901. It can reference diverse styles from that broad period through elements like text-heavy layouts or military influences. Art Nouveau flourished from 1890 to 1920 and featured fluid, ornate borders and symmetrical designs with warm colors. Bauhaus, influential in the 1920s-1930s, championed simple graphics and bold colors. It helped establish Modernism in Germany.

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  • Victorian Design Style: Explores the Victorian era design style, characterized by ornate designs referencing past elements.
  • Early Modern & Constructivism (1915-1940): Covers the early modern and constructivist movements characterized by bold, simplistic designs.
  • Art Nouveau (1890-1920): Discusses the Art Nouveau style noted for curved natural forms and expressive detail, prominent in the late 19th and early 20th centuries.
  • Bauhaus: Details the Bauhaus design movement, highlighting its function-driven and simplistic approach from Germany in the 1920s.
  • Late Modern (1945-1980): Discusses the late modern design era noted for straightforward shapes and innovative layouts.
  • Art Deco (1920-1940): Explores the Art Deco era, known for its elegant form and lavish ornamentation.
  • Heroic Realism (1910-1940): Describes the Heroic Realism style, often used for politically charged imagery during intense ideological campaigns.
  • Mid-Century Modern & Pop Art: Explains characteristics of the mid-century modern and pop art styles focusing on vibrant, playful themes.
  • International Typographic Style (1940s-1980s): Explores the Swiss-style graphic design known for its emphasis on cleanliness and readability.
  • American Kitsch (1950s): Covers the American Kitsch style, notable for vibrant and sometimes over-the-top designs popular in the 1950s.
  • Seventies: Highlights design characteristics of the 1970s, known for using warm colors and photographic elements.
  • Psychedelic (1960s): Describes the psychedelic design style with its bold colors and surreal visual effects popular in the 1960s.
  • Post-Modern (1970s-1990s): Discusses post-modern graphic design, marked by eclectic and often chaotic styles.
  • Punk: Examines the punk style in design, famous for its raw and rebellious aesthetic elements.
  • Grunge: Details the grunge design style characterized by dirty textures and rugged elements from the late 20th century.
  • Flat Design (2010-Present): Covers the flat design style, known for its minimalist and simplistic visuals, popular in modern digital interfaces.

GRAPHIC DESIGN STYLES

Victoriana
Victoriana is inspired by the decorative arts and design styles of the Victorian period. Because the Victorian period
spanned 60 years, the Victoriana style is broad and the look can be achieved by referencing very diverse design styles.
Graphic designers might interpret Victoriana now by using Circus-style typefaces, text-heavy layouts (to mimic the
style of original Victorian posters, like the one pictured below) or military elements like medals and uniforms in their
designs.

Art Nouveau (1890-1920)


Art Nouveau was a popular design style at the turn of the 20th Century. Inspired by curved and natural forms, the style
is characterized by fluid borders with ornate details, pleasingly symmetrical layouts, and warm, optimistic colors. Art
Nouveau looks hand drawn and lacks the highly geometric shapes that define the Art Deco style .

Bauhaus
Bauhaus is a niche design style inspired by an art school in Germany that was widely influential during the 1920s and
1930s. A founder of Modernism in Germany, the Bauhaus movement championed simple, minimal graphics and bold,
poster-box colors.

Early Modern & Constructivism (1915-1940)


Geometrically based, minimalistic approach, this style is dominated by clean type and photos, less illustrations.
Art deco (1920-1940)
Uses comparably sharp, aero-dynamic shapes, Egyptian zigzags, motion lines and an airbrushed / grainy look. Perfect
examples include original comic books editions, old car show posters, etc. Art Deco highly exercises its use of
illustrations and graphic representations of everyday objects.

Heroic Realism (1910-1940)


“Heroic Realism” is an art motif that is generally used as a propaganda strategy. It is popularly and efficiently used by
communist/socialist governments in order to control and sway the mentality of their people through emotional visual
cues. During the Nazi regimen, Hitler delved away from the abstract poster work of the war and decided to imitate the
more literal design style of The Allies’ poster work.

Mid-Century Modern & Pop Art


‘Mid-Century Modern’ is the term design historians use to describe this distinctive style, which was incredibly popular
in the 1950s and 1960s across design and architecture.

Late Modern (1945 – 1960)


Known for, distorted geometric shapes, and informal layouts. The only aspect of this style that isn’t informal is the type,
which was devoid of decoration.
American Kitsch (1950’s)
Characterized by its script fonts, informal shapes, and cartoon-like illustrations. From this style arose the popularity of
caricatures and advertisements of the 50s. “Kitsch” is a German word meaning “in bad taste.” In the arts, kitsch is used
to describe art that is pretentious, vulgar and displays a complete lack of sophistication. On the other hand, camp—the
idea that something is so bad that it’s good— is an accurate description of 1950s American Kitsch.

International Typographic Style (or Swiss Style) (1940’s – 1980’s)


The International Typographic Style is a graphic design style that was first conceptualized in the 1920s in Europe, but
became fully developed and popularized by a group of Swiss designers in the 1950s.
It has emphasis on minimal layouts, legibility, and sans serif fonts like Akzidenz Grotesk and Helvetica.

Psychedelic (1960’s)
The psychedelic movement began in the mid 1960’s and had an effect, not just on music, but also on many aspects of
popular culture. This included style of dress, language and the way people spoke, art, literature and philosophy. The
name “psychedelic” refers to drugs that were popular with the youth culture of the time. Posters for rock concerts tried
to visually express the feeling of tripping out.

Seventies
It uses warm color palette of oranges and browns, and mixes photography in with vector graphics
Post-Modern (1970’s – 1990’s)
This mixed up style is characterized by a tilted axis, collage-like illustrations, overlying figures, and impulsive
decoration. This style has been used in varying degrees since its first uses and, if used correctly, can give projects a
unique expression.

Punk
Inspired by the Punk music scene of the late 1970s and 1980s, the Punk style is anarchic and attention-grabbing. This
poster for a punk music gig displays some of the strongest features of the style, with neon colors, jumpy text baselines,
and newspaper-print photography.

Grunge
Popular in the 90s, the Grunge style is cool, angst-ridden, and laid-back. Graffiti, sombre colors and dirty textures have
come to characterize the style for contemporary designers. Grunge’s main contribution to modern graphic design is the
popular grunge textures, which add a grainy, aged look to any design. Extensive use of distressed textures, unrefined
edges, and a seemingly nonsensical approach to layout.

Flat Design (2010 – Present)


Flat design is a popular design style that is defined by the absence of glossy or three-dimensional visual effects in the
graphical elements of a web page. Many designers consider it to be an offshoot of minimalist web design.

GRAPHIC DESIGN STYLES Victoriana Victoriana is inspired by the decorative arts and design styles of the Victorian period.
(https://upload.wikimedia.org/wikipedia/commons/d/d1/Alfons_Mucha_-_1896_-_Biscuits_Lef%C3%A8vre-Utile.jpg)Art deco (1920-19
American Kitsch (1950’s) Characterized by its script fonts, informal shapes, and cartoon-like illustrations. From this sty
Post-Modern (1970’s – 1990’s) This mixed up style is characterized by a tilted axis, collage-like illustrations, overlying f

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