FAD Template
1. Product or service description (what will it do or what is its function?).
What type of customer or customer segment(s) are you targeting?
LaundryMan is on-demand laundry services. We are here to make your life
easier by saving your time and money. We provide you the best laundry
services at affordable prices. Our laundry service is top-notch because we
take extra care of your fabric to ensure that your laundry comes clean and
unharmed. We deliver your laundry at your doorstep within 24 hours.
2. What is the meaning behind the product or service?
Laundry is quite exhausting. Washing your clothes regularly, drying and
ironing them, removing stubborn stains from your exclusive garments and
washing sheets regularly seems like a never ending story. It is not easy for
everyone to maintain a work life balance. We are here to make your life
easier by saving your time and money.
3. Identify potential product and service attributes, features, and functions.
Here are some ideas for the attributes, features, and functions:
Price: 15 Rs per KG of Laundry.
Quality: Top-notch because we take extra care of fabric to ensure that
your laundry comes clean unharmed.
Reliability: We ensure that you get your garments laundered within
committed time (24 hours)
Ease-of-use: App is very simple and convenient to use.
Performance: LaundryMan is a quick, efficient and cost effective way to
get laundry done.
Technology: Our Company use latest tools and technology with premium
quality products to provide superior services.
Value creation: Our prices don’t make holes in your wallet and will save
your time.
4. List the key attributes, features, and functions that will be focused on
and, in particular, those that reinforce or detract from the meaning.
Attribute can be in more than one category. Attributes can refer to the
product you are planning to introduce and to existing products,
Points of parity and must-haves (POPS):
Laundry services at doorstep
FREE PICKUP & DELIVERY
cost effective way to get laundry
Points of difference and differentiators (PODs):
24HR DELIVERY
Laundry by KG
Application to track orders and spending
Blue Ocean features and exciters (BOFs):
Laundry by KG