Power Management
Managing and monitoring IT energy use
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451 key stats
• Independent technology industry analyst
company
• New York (HQ), Boston, London, SF
• Focused on “the business of enterprise IT
innovation”
• 800+ customers across:
– Vendors
– Investors (incl. 150 VCs and 80 Investment Banks)
– Service-providers (SIs, consulting, etc.)
– End users – New CIO service this year
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Eco-efficient IT 2008
The Eco-efficient IT Report: The Eco-imperative and
its impact on users and suppliers, 2007-2012.
Also:
• Online analyst reports (supplier strategy, market
development, legislation etc)
• Quarterly update on Eco-efficient IT market
development
• In depth reports (1Q 08: Power Management)
• Data center expertise with Tier 1 Research
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Where Has All the Power Gone?
Power use, from generator to datacenter server
120
100
80
KW
60
40
20
0
Power 30% lost in 7% lost 50% lost in 25% lost Processor/storage Storage 5X
generated generation in grid power & cooling in AC/DC runs at 20% duplicates
utilisation
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Most effective Eco-efficient IT
technologies and strategies
Impact
Virtualisation and consolidation *****
Energy efficient servers/PCs ****
State of art cooling/air conditioning ****
Real time or regular power monitoring ***
Energy/power management software ***
Energy efficient Storage ***
Outsourcing to efficient partners/cloud **
Thin client technology **
Energy efficient power distribution **
Impact = effectiveness + adoption
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Main PC power states
Power state Power use Description
On, active 130 watts Disks, memory active, no power scaling
On idle 50 watts Some features automatically slowed down
Standby 2-5 watts Memory is powered, all else is off
Hibernation 1-2 watts Machine state stored to disk, then powered
down.
Off 1-2 watts Machine shut down, except for network
card/power supply.
Off and disconnected 0 watts Power source entirely disconnected.
Based on desktop PC with built in LCD monitor. ACPI definitions.
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The RoI of desktop power management
Average PC power use 0.12 kW
x hours in year (8760) 1051kWh per year
x 60% of time hibernated or off (potential 630kWh
saving)
x 0.7p per kWh ₤44.10 per PC per
year
If 1,000 PCs of 4,000 are savings this much ₤ 44,100 per year
Price of software @ ₤10 per PC for 4,000 ₤40,000
PCs
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Why does your company use, or might it
buy, desktop power management?
To comply with laws
No answer
Other
To reduce CO2 emissons
To free up power for other
uses
To be seen as
environmental
To save money on energy
0% 10% 20% 30% 40% 50% 60% 70% 80%
Source: User survey (2008), The 451 Group
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Automated power management
Virtualization and load balancing
Asset, Network
configuration, Management
change mgt
Power management and policy engine
Equipment power monitoring and control
IP, SNMP for distributing, collection data
CIM or other standard for exposing and exchanging data
PDU Server CRAC UPS SAN
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Would your company be interested in purchasing
data center power management software?
We already have software
for this
Very interested
Somewhat interested
No, not interested
Don't know
0% 10% 20% 30% 40% 50% 60% 70% 80%
Source: User survey (2008), The 451 Group
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The RoI of data center power management
software*
Total number of servers 800
Average power draw when idle 0.2 kW
x number of servers than can be 80 kW
hibernated (50% or 400)
x hours in year that are spent idle 490,560 kWh
(6132 hours, or 70% of total)
Savings in one year @0.7p/kWh ₤ 34,339
Savings over three years ₤103,017
Savings if cooling load factored in (x2) ₤ 206,034
Price of software ₤neg enterprise
licence
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Andy Lawrence
Research Director
Eco-Efficient IT
andy.lawrence@the451group.com
+44 207 299 7758
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Main PC power states
Power state Power use Description
On, active 130 watts Disks, memory active, no power scaling
On idle 50 watts Some features automatically slowed down
Standby 2-5 watts Memory is powered, all else is off
Hibernation 1-2 watts Machine state stored to disk, then powered
down.
Off 1-2 watts Machine shut down, except for network
card/power supply.
Off and disconnected 0 watts Power source entirely disconnected.
Based on desktop PC with built in LCD monitor. ACPI definitions.
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The ECCO Model
Factors driving Eco-IT purchasing and behavior
Factor Driver Explanation….
RoI Because it pays for itself….
Economics
Legal or external Because the law forces adoption…or
Compliance mandate might force adoption
Environmental Because the management wants to
CSER reasons reduce the environmental footprint
Relieves a business Because business pressures are
Operational pressure relieved by the technology
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Example technologies: Factors driving/slowing take up
Power Power Cogeneration Cogeneration
management management 2007 2010
2007 2010
Economic 3 4 1 3
Compliance 0 1 0 1
CSER 3 3 1 2
Operational 1 2 2 3
Eco-IT 2 4 1 2
momentum/
Inertia rating*
Market interest Low/moderate Moderate/strong Low Moderate
in technology
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