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Global Integration vs. Local Responsiveness Analysis

The document provides a scoring framework to assess a company's position on the global integration/local responsiveness grid. It contains questions in two sections - global factors and local responsiveness factors. The company being assessed, Aditya Birla Fashion and Retail Ltd, scored 2.7 for global integration factors and 4 for local responsiveness factors. This positions the company towards the middle of the grid, indicating a balanced global-local strategy.

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ANUGYA RASTOGI MBA 2019-21 (Delhi)
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© © All Rights Reserved
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124 views2 pages

Global Integration vs. Local Responsiveness Analysis

The document provides a scoring framework to assess a company's position on the global integration/local responsiveness grid. It contains questions in two sections - global factors and local responsiveness factors. The company being assessed, Aditya Birla Fashion and Retail Ltd, scored 2.7 for global integration factors and 4 for local responsiveness factors. This positions the company towards the middle of the grid, indicating a balanced global-local strategy.

Uploaded by

ANUGYA RASTOGI MBA 2019-21 (Delhi)
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.

Positioning a business on the Global Integration/Local

Responsiveness Grid

Company – Aditya Birla Fashion and Retail Ltd


Industry – Fashion Retail

Assign a score for each question from 1 to 5

1 2 3 4 5
GLOBAL FACTORS
A To what extent customers Very Very similar
have similar demands for different
functionalities and design
across countries
B To what extent products or Low High
services have a high proportion of proportion of
proportion of standards standard standard
components across countries components components
C To what extent customers Buying Buying
(or distributors) are locally centrally
themselves operating in
different countries and are
buying centrally your
products or services
D To what extent significant Low High
economies of scale in your economies of economies of
industry are important for scale scale
the cost of the product (i.e.
one needs very high volume
to obtain low cost)
E To what extent the speed of Speed is not Speed is very
introducing new products that important
worldwide is important for important
competitiveness
F To what extent the sales of Highly Highly
your product or service are cultural technical
based on technical factors or
alternatively on cultural
factors
G To what extent experience No great Yes, highly
gained in other courtiers by benefits beneficial
a ‘sister’ subsidiary can be
successful if applied in other
countries
H To what extent competitors Competitors Competitors
in your industry operate in a are localising are successful
‘standardised’ way across in
countries and we successful standardized
in doing so approaches
I To what extent customers Customer Customer
‘behave’ the same way behaviour is behave in the
across countries very different same way
J To what extent innovative Low critical High critical
activities (R&D, design) mass mass
require concentration of
expertise in order to be
effective (critical mass)
GLOBAL INTEGRATION SCORE
Sum of A to J / 10 = ……2.7……
K To what extent pricing can Pricing has to Pricing can
be different from country to be coherent be very
country without introducing across different
dysfunctionalities borders
L To what extent distribution Not so Yes, very
channel management differs different different
from country to country
M To what extent business Not too Highly
regulations and contexts different different
differs from country to
country requiring a high
degree of local practices
N To what extent products or Low High
services require a high customisation customisation
degree of interaction with
customers (customization)
O To what extent Not so Local
transportation costs or different operations
customer interface are such are essential
that local operations are
needed

LOCAL RESPONSIVENESS SCORE


Sum of K to O / 5 = ………4………

One obtains scores between 1 to 5 and one can position the business on the Grid below.

1
1 2 3 4 5

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