I.

EXECUTIVE SUMMARY
One of the developments in the modern advancement is the use of technological
platforms for trading. Trading has evolved a lot from direct transfers until today’s
emergence of internet wherein trading became easier and convenient. The
introduction of Virtual Stock Trading became an instrument towards diligence and
creativity through planning and establishing strategies.
This journal provides the experiences of the student engaged in the virtual stock
trading. This has specifically identifies the initial mechanisms employed by the
student in creating tactics and plans to gain from the trade of stocks between
institutions and organizations. Moreover, the paper has also identified the analysis on
different scenarios given the fluctuation of process and market values.
Truthfully, price changes. This change has as a significant relationship with the
decisions to be made by the trader, whether to buy a stock or sell. It has been a
challenge for the trader to become vigilant at all times since the market values change.
The possibility of declination of prices gives birth to the worries and anxieties by the
trader because he might incur losses. However, it would be favorable if the price rises
since there would be gain to be received out from the initial investment.
Based on the study, the trader has traded to different companies such as Jollibee
Foods Corporation (JFC), Metropolitan Bank and Trust Company (MBT), Metro
Pacific Investment (MPI), TEL-PLDT, Universal Robina Corporation (URC), SM
Prime Holdings, Inc. (SMPH), and San Miguel Corporation. The stocks purchased in
a lower price and then sold on a higher price. Among these stocks, the trader has
found the MPI to become the best performing stock and the JFC, on the other hand is
the least performing stock based on there equivalent Return on Investment.
Thus, the paper sought to deliver the necessary and relevant information on the
experiences of a student who have newly engaged into virtual trading transaction.
This paper will serve as a journal on the regular transaction of the trader and its
related goals associated with the tactics applied. Moreover, this paper manifests the
initial idea to improve the basic knowledge on the virtual stock trading.

1
II. INTRODUCTION
The world has created wider difference, broader scope and greater connections
between people and organizations. The connection between entities has evolved
through various medium and [Link] of this evolution is the virtual stock
trading. Virtual Stock Trading is a computerized method of executing asset
transactions, typically via the Internet, that a financial market trader can use to
practice their investing or trading techniques without using any form of real money
and thus eliminating all financial risks that may result from their trading decisions
(Business dictionary, 2019).
Since the virtual trading world is new to some traders, there are difficulties
encountered as to what button should be clicked and what decision must be made.
Specifically, the proponent expected to gain knowledge on basics to feel confident
and move forward in different investments whether in real or bigger financial
institutions. Moreover, it has anticipated through the presence of internet that the
proponent will be able to earn gains through the strategies and tactics applied in
relation to buying and selling of stocks. A philosophy that says, “The essence of
investment is management of risk, and not management of returns” is the motivating
factor of the trader towards his goal of investment increase. This is also inclined with
the philosophy of Benjamin Graham, a successful business entrepreneur. The risks
encountered and experienced by the trader has created limitations to the
decision-making process. It is the primary thought of the proponent that he should
firstly manage the risk associated with the return he is expected. To achieve the
return, risks must be managed first which is entailed with the decision making
processes. Since, in a stock market, change is always constant. There is a risk of
fluctuations in prices and market values. Today, stock market has slowly increasing
in values since last week. This fluctuations have brought significant effect to the
trader’s market value of stock. According to Philippine Stock Exchange (2019),
market value of stocks have declined last days due to regular fluctuation of prices and
today, it has slowly increasing in value.
The trader has personally acquired the stocks which are included in the blue
chips listed companies. The blue chips companies are generally believed to be the
best starting point companies for investment. This perception has brought the trader
to the expectation to confidence of better returns and manageable risks. The strategies

2
employed by the proponent are: (1) Foreseeing the moves of the market as a whole
through news and media (2) Buying cheap stocks and sell them when the market
price increases(3) Selecting stocks which are high in financial ratios and profitability
based on there previous records(4) Picking out companies which have prove to
become sturdy in the past years. The chosen companies have proven to continuously
grow in earnings. It was the root cause of the decision process of the trader.
Thus, the introduction of virtual stock trading to students have created big impact
not only to the critical thinking and behavior of individuality but also improvement to
the current market standing through the participation of different entities. Though
investment requires risk, however, its return is directly related to its risk needed.
Furthermore, along with the fluctuation of the market values is the fluctuation of
decisions. This entails that the decision made every second have a profound effect to
the investment invested in the market. It is the reason for traders to certainly study
the companies which are currently earning high.
III. ANALYSIS
The stocks chosen are based on the current blue chip companies listed as volatile
and highly profitable. Blue chip stocks are viewed as a less unpredictable ventures
than owning partakes in organizations since blue chips have an institutional status in
the economy. Accordidng to Ong (2017), the stocks are profoundly fluid since they
are as often as possible exchanged in the market by individual and institutional
financial specialists alike. Along these lines, a financial specialist who needs money
spontaneously can unquestionably make a sell request for his stock realizing that
there will consistently be a purchaser on the opposite part of the arrangement. Blue
chip organizations are additionally portrayed as having practically zero obligation,
huge market capitalization, stable obligation to-value proportion, and exceptional
yield on value (ROE) and profit for resources (ROA). The strong asset report
essentials combined with high liquidity have earned all blue chip stocks the venture
evaluation bond appraisals. While profit installments are not completely important
for a stock to be viewed as a blue chip, most blue chips have long records of paying
steady or rising profits. The research on the companies’ background has helped the
trader to become diligent on where to invest and when to invest in a certain company.
Moreover, one of the reasons wealthy investors love blue-chip stocks so much is
because they tend to compound at acceptable rates of return - typically between 8%

3
and 12% historically with dividends reinvested - decade after decade (Purchasing tool,
2019).
The purchased stocks were Jollibee Foods Corporation (JFC), Metro Pacific
Investment (MPI), TEL-PLDT, Universal Robina Corporation (URC), SM Prime
Holdings, Inc. (SMPH), 2GO, Metropolitan Bank and Trust Company (MBT). The
table below shows the current stock classification of the purchased stocks to different
companies. It is based on the current price and its equivalent PE ratio.

*Philippine Stock Exchange(Aug. 19, 2019) data

Legend: Conservative stock Aggressive Stock
Table 1
Classification of Purchased Stocks

4
 Moreover, as a general principle, traders prefer to purchase stocks in a high
earnings industry. Certain sectors perform better than others, so if the market is
heading higher, we want to buy stocks within sectors that are performing the best. In
other words, we want to invest in sectors that are outperforming the overall market.
The proponent have chosen the industries that are currently earning high such as food
industry, infrastructures and banks.

* Philippine Statistics Authority (2019)

Figure 1
Demand of Industries
The figure above shows the demand for individual industries in the Philippines.
It an be shown that the most most effective where the stock to be traded in is in the
food industry (26%), Banking business (18%) and infrastructural industry (17%).The
information about the industry has helped the trader to become more diligent in
decisions based on the available data provided given the time frame. This helped the
trader to decide where to specifically invest wherein there is a high demand.
Moreover, trough the social issues exposed in different social media platforms, the
trader have gained an idea of where to invest and enable to acquire information which
is relevant to the situation experiencing by the certain company. Through the social
media news across boundaries and companies, the proponent was able to formulate a
decision that is concrete and prospective.
Furthermore, it has been identified that out from the stocks traded in the stock
market, the best performing stock is the SMPH or SM Prime Holding, Inc. This is

5
because of its less declination of prices in the market. This is also evident in its ROI
which is .06%. However, the least performing stock is the JFC or Jollibee Food
corporation. The reason for this might be the frequent fluctuation of prices of the
stock. The fluctuation of the price of JFC stock creates a big difference between now
and then. Moreover, large amount was released to purchase the stock, however, the
trader have sold it lower than its original price. Also, the JFC stock is an investment
for long-term period which might also be one of the factors why it has become the
least performing stock. The trader has incurred an ROI of -0.02% which is actually a
loss in the part of the trader (refer to section V)
The basis for the computation of Return on /investment was primarily on the
buying value and selling value of the stocks traded in the market. The trader has sold
stocks in days wherein there is an increase in the market value. Since the stocks were
purchased at cheap price, the trader has projected to sell it in a higher price. Then,
days after the purchase, the market value of the stocks purchased increased and so,
the trader has a favorable advantage on the situation. It is the reason why the trader
has decided to sell its stock even if its just a short span of time.

6
 HISTORY OF TRANSACTION
PURCHASE SELLING
DATE STOCK QTY. TOTAL TOTAL BALANCE
PRICE PRICE
2019-
- - - - - - 100,000.00
JUL-26
2019-
SMPH 100.00 35.20 3,520.00 - - 99,503.00
JUL- 28
MPI 100.00 4.97 497.00 - - 98,792.50
2019-
MBT 10.00 71.05 710.50 - - 96,544.50
JUL- 30
JFC 10.00 224.80 2,248.00 - - 95,559.50
2019-
2GO 100.00 9.85 985.00 - - 96,057.50
AUG- 1
MPI 100.00 - - 4.98 498.00 85,027.50
2019-
TEL 10.00 1,103.00 11,030.00 - - 83,346.50
AUG- 3
2019-
URC 10.00 168.10 1,681.00 - - 79,806.50
AUG- 6
SPMH 100.00 35.40 3,540.00 - - 86,926.50
2019-
SMPH 200.00 - - 35.60 7,120.00 87,646.50
AUG- 10
2019-
MBT 10.00 - - 72.00 720.00 89,879.50
AUG- 11
2019-
JFC 10.00 - - 223.30 2,233.00 89,428.50
AUG- 14
MPI 100.00 4.51 451.00 - - 90,403.50
2019-
2GO 100.00 - - 9.75 975.00 101,435.50
AUG- 15
TEL 10.00 - - 1,103.20 11,032.00 103,120.60
URC 10.00 - - 168.51 1,685.10 103,973.57
MPI 100.00 - 5.00 500.00 100,478.57
SMPH 100.00 34.95 3,495.00 - - 99,630.27
MPI 170.00 4.99 848.30 - - 98,640.27
2GO 100.00 9.90 990.00 - - 95,075.27
MBT 50.00 71.40 3,570.00 - - 95,192.97
2019-
MARKET VALUE OF UNSOLD STOCKS, 08/20/19 8,879.13
AUG- 20
TOTAL 104,072.10
*[Link]
Table 2
History of Transactions

7
IV. CONCLUSIONS AND FINDINGS
Virtual trading is a world of probability of gaining and losing something. This
activity brought a positive impact on the diligence of the proponent in terms of
realizations and [Link] it is newly introduced, the activity has created an
open window towards exploration in a larger scope and broader dimension of virtual
trading. The experience of buying and selling stock is more than just a trading. It
creates a realization that to invest is more than just putting a money. It includes the
management of risks and in return is the higher receipt. The trading activity has
twisted the mind of the proponent from basics to complex. Truthfully, at first there
are falls and losses but the proponent have never forgotten that there are always a
chance and a possibility to rise up and make a gain out from nothingness.
As a result of the trading, the trader has earned Php 4,072.10 out form the initial
virtual money of Php100,000.00. The 4,072.10 was came from the strategies
employed I buying stocks at a cheaper price and selling it in a higher price. The Total
Return on Investment is 4.07% given that some of the stocks traded have incurred
loss and some were maintained. The risks associated with this investments have a
profound effect on the achievement of the goal which is to increase the initial virtual
money invested. Though it was just an activity, its significance and learning has
brought a new world of dimension in everybody’s mindset which is to prosper in life
in many ways.
Based on the result presented, it can be implied that fluctuation is always present.
Along with this change is a change of decisions. The proponent has earned a little,
however, things can still be improved. The next time that the proponent will trade, a
more diligent and observant trader will be seen. The trader will have the
accumulation of ideas through lectures, internet presence and self explorations.
Through the ideas, the trader will be able to do better the next time around. The
experience of virtual trading is more than just a virtual money that is being traded.
Enjoyment of doing the project was marked on the face of the proponent.

8
V. CHARTS/DIAGRAMS OF PORTFOLIO PERFORMANCE
V.1. Return on Investment of Individual Stock
SUMMARY OF STOCKS
PRICE PRICE
STOCK BUY SELL DIV. ROI
(P1) (P2)
SMPH 7,060.00 35.30 7,120.00 35.60 0.35 0.06%
MPI 948.00 4.51 998.00 5.00 0.11 0.05%
MBT 710.50 71.05 720.00 72.00 1.00 0.01%
2GO 985.00 9.85 975.00 9.75 0.14 -0.01%
URC 1,681.00 168.10 1,685.10 168.51 3.15 0.00%

TEL 1,103.00 11,032.00 1,103.20 72.00 0.00%

11,030.00
JFC 2,248.00 224.80 2,233.00 223.30 1.23 -0.02%
Table 3
Return on Investment of Individual Stock
The table above shows the basis for determining the best and the least
performing stock. The data above implies that the SM Prime Holdings, Inc (SMPH)
is the best performing stock which has an ROI of .06%. On the other hand, the least
performing stock is the Jollibee Food Coporation (JFC) which has a -0.02% ROI. The
JFC is one of the big companies nowadays, but it is not an assurance for the trader to
receive a higher return specially for a short period of time.

V.2. Total Return on Investment

BEG. CASH, 07/26/19 100,000.00
END CASH, 08/20/19 104,072.10
4,072.10
ROI= 4.07%
Table 4
Total Return on Investment
The Table above shows the total return on investment of all the stocks traded in a
span of time. The Return of investment was derived through dividing the net income
or the increase of the cash flow and the total asset. The ROI is .0407 or 4.07% which
entails of a low increase in the investment. Though the increase is just a little, it
cannot eradicate the joy and the success felt by the trader as he buy and sell stocks
among companies.

9
 V.3 Portfolio Performance

Figure 2
Portfolio Performance
The figure above shows the compatibility of the cash ending balance as of Aug.
20, 2019 recorded in the history of transaction and the cash ending balance in the
account. Based on the data above, the SMPH is currently gaining, however, the
remaining three which are the MPI, 2GO, and MBT are signifying of a low market
value. This entails that to a decision to wait until the stock price will increase in order
to gain out from it.
V.4 Metrosec Homepage Account

Figure 3
Metrosec Homepage Account

10
VI. Curriculum Vitae

RAFFY ROI LESWE MARTAGON

Prk. 2, Balagunan, Sto. Tomas Davao del Norte
raffyroileswe@[Link] | 09101446031
September 12,2000

FAMILY BACKGROUND
Father: Ronald Martagon
Mother: Lucia Martagon
Siblings: Rona Mae Martagon; Genryl Van Leswe
Religion: Grace Gospel Church of Christ, TCM Inc.

EDUCATIONAL BACKGROUND
University of Mindanao- Matina, Davao City (2nd year) present
Bachelor of Science in Accountancy
Expected month/year of graduation: April 2022

Sto. Tomas National High School (Senior High)

Sto. Tomas, Davao del Norte 2016-2018
Accountancy, Business and Management

Balagunan National High School (Junior High)-

Balagunan, Sto. Tomas 2012-2016

11
VII. Appendices
A. Portfolio Holdings

B. Order History
HISTORY OF TRANSACTION
PURCHASE SELLING
DATE STOCK QTY. TOTAL TOTAL BALANCE
PRICE PRICE
2019-
- - - - - - 100,000.00
JUL-26
2019-
SMPH 100.00 35.20 3,520.00 - - 99,503.00
JUL- 28
MPI 100.00 4.97 497.00 - - 98,792.50
2019-
MBT 10.00 71.05 710.50 - - 96,544.50
JUL- 30
JFC 10.00 224.80 2,248.00 - - 95,559.50
2019-
2GO 100.00 9.85 985.00 - - 96,057.50
AUG- 1
MPI 100.00 - - 4.98 498.00 85,027.50
2019-
TEL 10.00 1,103.00 11,030.00 - - 83,346.50
AUG- 3
2019-
URC 10.00 168.10 1,681.00 - - 79,806.50
AUG- 6
SPMH 100.00 35.40 3,540.00 - - 86,926.50
2019-
SMPH 200.00 - - 35.60 7,120.00 87,646.50
AUG- 10
2019-
MBT 10.00 - - 72.00 720.00 89,879.50
AUG- 11
2019-
JFC 10.00 - - 223.30 2,233.00 89,428.50
AUG- 14
MPI 100.00 4.51 451.00 - - 90,403.50
2019-
2GO 100.00 - - 9.75 975.00 101,435.50
AUG- 15
TEL 10.00 - - 1,103.20 11,032.00 103,120.60

i
 URC 10.00 - - 168.51 1,685.10 103,973.57
MPI 100.00 - 5.00 500.00 100,478.57
SMPH 100.00 34.95 3,495.00 - - 99,630.27
MPI 170.00 4.99 848.30 - - 98,640.27
2GO 100.00 9.90 990.00 - - 95,075.27
MBT 50.00 71.40 3,570.00 - - 95,192.97
2019-
MARKET VALUE OF UNSOLD STOCKS, 08/20/19 8,879.13
AUG- 20
TOTAL 104,072.10

C. Stock Chart
C.1 Jollibee Food Corporation (JFC)

C.2 Metro Pacific Investment (MPI)

ii
C.3 TEL-PLDT

C.4 Universal Robina Corporation (URC)

C.5 SM Prime Holdings, Inc. (SMPH)

iii
 C.6 2GO Group

C.7 Metropolitan Bank and Trust Company (MBT)

D. Company research worksheet

D.1 Jollibee Foods Corporation (JFC)

INCORPORATION DATE: January 11, 1978

ANNUAL MEETING: Last Friday of June of each year
TRANSFER AGENT: Rizal Commercial Banking Corporation - Stock Transfer
Dept.

CONTACT INFO
Address: 10/F Jollibee Plaza Building, F. Ortigas Jr. Ave., Ortigas
Center, Pasig City
Telephone No.: (632) 634-1111
Fax No.: (632) 633-9504
E-Mail: ir@[Link]

WEB ADDRESS: [Link]

iv
 COMPANY VALUATION
JFC - Jollibee Foods Corporation

2018 2017 2016 2015 2014

Year End
Yr End Price 291.8 253 194 219 215
Fiscal Yr End Price 291.8 253 194 219 215

Highlights
Earnings (Excl. Nonrecurring Items) 8,329.88 7,109.12 6,164.73 4,928.24 5,361.98
Sales 158,676 131,577 113,811 100,780 90,671
Book Value 48,364 40,783 33,602 30,623 27,190
Cash 23,286 21,107 16,733 11,498 7,618.47
Cash Flow 14,240 11,854 10,161 8,353.91 8,548.36
Free Cash Flow 6,877.66 -925.99 3,186.55 2,930.23 1,617.41

Per Share Data

Earnings per Share 7.66 6.55 5.73 4.61 5.03
Sales Per Share 145.84 121.23 105.86 94.22 84.99
Book Value Per Share 44.45 37.58 31.26 28.63 25.49
Cash Per Share 21.4 19.45 15.56 10.75 7.14
Cash Flow Per Share 13.09 10.92 9.45 7.81 8.01
Free Cash Flow Per Share 6.32 -0.85 2.96 2.74 1.52

Price Ratios
Price to Earnings 38.11 38.62 33.83 47.53 42.78
Price to Sales 2 2.09 1.83 2.32 2.53
Price to Book Value 6.56 6.73 6.21 7.65 8.44
Price to Cash 13.63 13.01 12.46 20.37 30.11
Price to Cash Flow 22.3 23.16 20.53 28.04 26.83
Price to Free Cash Flow 46.16 -296.53 65.45 79.95 141.81
PEG Ratio 2.26 2.71 1.38 -5.7 3.23

Dividend Info
Dividends per Share 2.48 2.18 1.86 1.77 1.64
Dividend Yield (%) 0.85 0.86 0.96 0.81 0.76
Dividend Payout (%) 0.32 0.33 0.32 0.38 0.33

Shares Info
Market Capitalization 319,108 276,677 212,155 239,495 235,120
Outstanding Shares 1,088.04 1,085.31 1,075.08 1,069.67 1,066.79
Total Number of Shares 1,088.04 1,085.31 1,075.08 1,069.67 1,066.79
Authorized Capital 1,450.00 1,450.00 1,450.00 1,450.00 1,450.00
Par Value 1 1 1 1 1

v
 B. Metro Pacific Investment Corporation (MPI)
INCORPORATION DATE: March 20, 2006
ANNUAL MEETING: Last Friday of May
BANKERS:
TRANSFER AGENT: Stock Transfer Service, Inc.

CONTACT INFO
Address: 10/F MGO Building, De La Rosa cor. Legazpi St.,
Legazpi Village, Makati City
Telephone No.: (632) 888-0888
Fax No.: (632) 888-0813
E-Mail: info@[Link] / investorrelations@[Link]

WEB ADDRESS: [Link]

COMPANY VALUATION
MPI - Metro Pacific Investments Corporation

2018 2017 2016 2015 2014

Year End
Yr End Price 4.64 6.85 6.66 5.2 4.6
Fiscal Yr End Price 4.64 6.85 6.66 5.2 4.6

Highlights
Earnings (Excl. Nonrecurring Items) 14,130 13,151 11,456 9,546.00 7,940.00
Sales 83,029 62,512 44,820 37,239 33,832
Book Value 173,311 161,244 152,032 119,822 103,695
Cash 46,607 40,835 15,455 16,469 17,725
Cash Flow 19,734 16,530 12,790 10,622 8,989.00
Free Cash Flow 28,396 11,400 18,582 23,643 12,115

Per Share Data

Earnings per Share 0.45 0.42 0.36 0.34 0.3
Sales Per Share 2.63 1.98 1.42 1.34 1.3
Book Value Per Share 5.5 5.12 4.83 4.3 3.98
Cash Per Share 1.48 1.3 0.49 0.59 0.68
Cash Flow Per Share 0.63 0.52 0.41 0.38 0.35
Free Cash Flow Per Share 0.9 0.36 0.59 0.85 0.47

Price Ratios

vi
Price to Earnings 10.36 16.42 18.33 15.2 15.1
Price to Sales 1.76 3.45 4.68 3.89 3.54
Price to Book Value 0.84 1.34 1.38 1.21 1.16
Price to Cash 3.14 5.29 13.58 8.8 6.76
Price to Cash Flow 7.41 13.06 16.4 13.65 13.33
Price to Free Cash Flow 5.15 18.93 11.29 6.13 9.89
PEG Ratio 1.39 1.11 2.95 1.24 1.5

Dividend Info
Dividends per Share 0.11 0.1 0.09 0.069 0.088
Dividend Yield (%) 2.37 1.46 1.35 1.33 1.91
Dividend Payout (%) 0.2455 0.2398 0.2476 0.2017 0.29

Shares Info
Market Capitalization 146,373 216,090 210,096 164,039 145,111
Outstanding Shares 31,515 31,511 31,504 27,885 26,045
Total Number of Shares 31,515.45 31,510.58 31,503.68 27,885.37 26,045.17
Authorized Capital 38,500 38,500 38,500 28,500 28,500
Par Value 1 1 1 1 1

C. TEL- PLDT
INCORPORATION DATE: November 28, 1928
ANNUAL MEETING: Second Tuesday of June
BANKERS:
TRANSFER AGENT: Banco de Oro Unibank, Inc. - Trust Banking
Group

CONTACT INFO
Address: Ramon Cojuangco Building, Makati Avenue,
Makati City
Telephone No.: (632) 816-8553 / 816-8405 / 816-8024 / 814-3552
/ 888-0188 / 816-8117
Fax No.: (632) 888-0686 / 810-7138
E-Mail: PLDT_IR_Center@[Link]

WEB ADDRESS: [Link]

vii
 COMPANY VALUATION
TEL - PLDT, Inc.

2018 2017 2016 2015 2014

Year End
Yr End Price 1,125.00 1,480.00 1,365.00 2,060.00 2,906.00
Fiscal Yr End Price 1,125.00 1,480.00 1,365.00 2,060.00 2,906.00

Highlights
Earnings (Excl. Nonrecurring Items) 18,916 13,371 20,006 22,065 34,091
Sales 164,752 159,926 165,262 171,103 170,835
Book Value 112,358 106,842 108,175 113,608 134,364
Cash 51,654 32,905 38,722 46,455 26,659
Cash Flow 66,156 65,286 54,461 53,584 65,470
Free Cash Flow 40,645 18,508 48,536 16,620 42,741

Per Share Data

Earnings per Share 87.28 61.61 92.32 101.85 157.51
Sales Per Share 762.54 740.21 764.9 791.94 790.7
Book Value Per Share 520.04 494.51 500.68 525.83 621.89
Cash Per Share 239.08 152.3 179.22 215.01 123.39
Cash Flow Per Share 306.2 302.17 252.07 248.01 303.02
Free Cash Flow Per Share 188.12 85.66 224.65 76.92 197.82

Price Ratios
Price to Earnings 12.89 24.02 14.78 20.23 18.45
Price to Sales 1.48 2 1.78 2.6 3.68
Price to Book Value 2.16 2.99 2.73 3.92 4.67
Price to Cash 4.71 9.72 7.62 9.58 23.55
Price to Cash Flow 3.67 4.9 5.42 8.31 9.59
Price to Free Cash Flow 5.98 17.28 6.08 26.78 14.69
PEG Ratio 0.31 -0.72 -1.58 -0.57 8.29

Dividend Info
Dividends per Share 64 76 106 152 185
Dividend Yield (%) 5.69 5.14 7.77 7.38 6.37
Dividend Payout (%) 0.73 1.23 1.15 1.49 1.17

Shares Info
Market Capitalization 243,063 319,763 294,916 445,075 627,858
Outstanding Shares 216.06 216.06 216.06 216.06 216.06
Total Number of Shares 216.06 216.06 216.06 216.06 216.06
Authorized Capital 1,170.00 1,170.00 1,170.00 1,170.00 1,170.00
Par Value 5 5 5 5 5

viii
 D. Universal Robina Corporation
INCORPORATION DATE: September 28, 1954
ANNUAL MEETING: Third Thursday of April
BANKERS:
TRANSFER AGENT: Banco de Oro Unibank, Inc. - Trust Banking Group

CONTACT INFO
Address: 8th Floor, Tera Tower, Bridgetowne, E. Rodriguez Jr.
Avenue (C5 Road),
Telephone No.: (632) 516-9888 / 633-7631 to 40
Fax No.: (632) 633-9207 / 240-9106
E-Mail: IR@[Link]

WEB ADDRESS: [Link]

COMPANY VALUATION
URC - Universal Robina Corporation

2018 2017 2016 2015 2014

Year End
Yr End Price 127 151 163.5 186 196
Fiscal Yr End Price 127 151 163.5 186 196

Highlights
Earnings (Excl. Nonrecurring Items) 9,204.31 10,888 15,140 12,383 11,559
Sales 127,770 125,008 111,632 109,051 92,376
Book Value 83,791 81,403 75,076 65,265 55,949
Cash 13,023 14,498 16,119 18,298 10,076
Cash Flow 15,574 16,992 20,610 17,211 15,568
Free Cash Flow 12,114 6,248.52 20,704 4,312.33 7,738.77

Per Share Data

Earnings per Share 4.18 4.94 6.94 5.68 5.3
Sales Per Share 57.97 56.71 51.17 49.99 42.35
Book Value Per Share 38.02 36.93 34.41 29.92 25.65
Cash Per Share 5.91 6.58 7.39 8.39 4.62
Cash Flow Per Share 7.07 7.71 9.45 7.89 7.14
Free Cash Flow Per Share 5.5 2.83 9.49 1.98 3.55

Price Ratios

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Price to Earnings 30.41 30.57 23.56 32.77 36.99
Price to Sales 2.19 2.66 3.2 3.72 4.63
Price to Book Value 3.34 4.09 4.75 6.22 7.64
Price to Cash 21.49 22.96 22.13 22.17 42.43
Price to Cash Flow 17.97 19.59 17.31 23.58 27.46
Price to Free Cash Flow 23.11 53.27 17.23 94.09 55.25
PEG Ratio -1.97 -1.06 1.06 4.59 2.45

Dividend Info
Dividends per Share 3.15 3.15 3.15 3 3
Dividend Yield (%) 2.48 2.09 1.93 1.61 1.53
Dividend Payout (%) 0.75 0.64 0.45 0.53 0.57

Shares Info
Market Capitalization 279,929 332,828 360,380 409,974 432,016
Outstanding Shares 2,204.16 2,204.16 2,181.50 2,181.50 2,181.50
Total Number of Shares 2,204.16 2,204.16 2,181.50 2,181.50 2,181.50
Authorized Capital 2,998.00 2,998.00 2,998.00 2,998.00 2,998.00
Par Value 1 1 1 1 1

E. SM Prime Holdings, Inc.

INCORPORATION
January 6, 1994
DATE:
ANNUAL MEETING: April - last Friday except holidays
BANKERS:
TRANSFER AGENT: Banco de Oro Unibank, Inc. - Trust Banking Group

CONTACT INFO
Address: Mall of Asia Arena Annex Building, Coral Way cor. J.W. Diokno Blvd.,
Mall of Asia Complex

Telephone No.: (632) 831-1000 / 862-7942

Fax No.: (632) 833-8991
E-Mail: info@[Link]

WEB ADDRESS: [Link]

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 COMPANY VALUATION
SMPH - SM Prime Holdings, Inc.

2018 2017 2016 2015 2014

Year End
Yr End Price 35.8 37.5 28.35 21.7 17.04
Fiscal Yr End Price 35.8 37.5 28.35 21.7 17.04

Highlights
Earnings (Excl. Nonrecurring Items) 32,173 27,574 23,806 28,302 18,390
Sales 98,254 85,608 75,360 67,726 62,917
Book Value 275,303 258,957 231,481 212,489 199,088
Cash 38,766 44,372 25,201 25,870 35,245
Cash Flow 41,828 36,533 31,620 35,269 24,970
Free Cash Flow 57,838 49,587 10,227 63,718 5,004.04

Per Share Data

Earnings per Share 1.11 0.95 0.82 0.98 0.64
Sales Per Share 3.4 2.96 2.61 2.35 2.18
Book Value Per Share 9.53 8.97 8.02 7.36 6.89
Cash Per Share 1.34 1.54 0.87 0.9 1.22
Cash Flow Per Share 1.45 1.27 1.09 1.22 0.86
Free Cash Flow Per Share 2 1.72 0.35 2.21 0.1733

Price Ratios
Price to Earnings 32.14 39.28 34.39 22.14 26.76
Price to Sales 10.52 12.65 10.86 9.25 7.82
Price to Book Value 3.76 4.18 3.54 2.95 2.47
Price to Cash 26.67 24.41 32.49 24.22 13.96
Price to Cash Flow 24.72 29.64 25.89 17.77 19.71
Price to Free Cash Flow 17.88 21.84 80.06 9.84 98.34
PEG Ratio 1.93 2.48 -2.16 0.41 3.03

Dividend Info
Dividends per Share 0.35 0.26 0.23 0.21 0.19
Dividend Yield (%) 0.98 0.69 0.81 0.97 1.12
Dividend Payout (%) 0.31 0.27 0.28 0.2143 0.3

Shares Info
Market Capitalization 1,033,876 1,082,971 818,726 626,679 492,102
Outstanding Shares 28,879 28,879 28,879 28,879 28,879
Total Number of Shares 28,879.23 28,879.23 28,879.23 28,879.23 28,879.14
Authorized Capital 40,000 40,000 40,000 40,000 40,000
Par Value 1 1 1 1 1

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 F. 2GO Corporation
INCORPORATION DATE: May 26, 1949
ANNUAL MEETING: Fourth Thursday of May
BANKERS:
TRANSFER AGENT: BDO Trust and Investment Group

CONTACT INFO
Address: 8/F, Tower 1, Double Dragon Plaza, EDSA cor.
Macapagal Avenue Pasay City, Philippines
Telephone No.: (632) 528-7171 / 528-7000
Fax No.: (632) 554-8721
E-Mail: investor_relations@[Link]

WEB ADDRESS: [Link]

COMPANY VALUATION
2GO - 2GO Group, Inc.

2018 2017 2016 2015 2014

Year End
Yr End Price 13.78 18.48 7.64 6.88 3.34
Fiscal Yr End Price 13.78 18.48 7.64 6.88 3.34

Highlights
Earnings (Excl. Nonrecurring Items) -1,345.96 -315.77 330.3 97.03 827.74
Sales 21,990 21,551 19,054 16,383 14,427
Book Value 2,186.34 3,561.56 3,863.89 3,490.52 3,851.93
Cash 1,387.13 2,095.85 1,412.38 1,357.31 1,101.36
Cash Flow 731.79 1,567.08 1,772.21 1,087.15 1,631.53
Free Cash Flow -2,227.97 481.71 3,645.52 843.54 296.96

Per Share Data

Earnings per Share -0.55 -0.1291 0.135 0.0397 0.34
Sales Per Share 8.99 8.81 7.79 6.7 5.9
Book Value Per Share 0.89 1.46 1.58 1.43 1.57
Cash Per Share 0.57 0.86 0.58 0.55 0.45
Cash Flow Per Share 0.3 0.64 0.72 0.44 0.67
Free Cash Flow Per Share -0.91 0.1969 1.49 0.34 0.1214

Price Ratios

xii
 Price to Earnings -25.04 -143.15 56.58 173.44 9.87
Price to Sales 1.53 2.1 0.98 1.03 0.57
Price to Book Value 15.42 12.69 4.84 4.82 2.12
Price to Cash 24.3 21.57 13.23 12.4 7.42
Price to Cash Flow 46.06 28.85 10.55 15.48 5.01
Price to Free Cash Flow -15.13 93.84 5.13 19.95 27.51
PEG Ratio -0.0768 0.73 0.2354 -1.96 0.034

Dividend Info
Dividends per Share - - - - -
Dividend Yield (%) - - - - -
Dividend Payout (%) - - - - -

Shares Info
Market Capitalization 33,928 45,500 18,811 16,940 8,223.57
Outstanding Shares 2,446.14 2,446.14 2,446.14 2,446.14 2,446.14
Total Number of Shares 2,446.14 2,446.14 2,446.14 2,446.14 2,446.14
Authorized Capital 4,070.34 4,070.34 4,070.34 4,070.34 4,070.34
Par Value 1 1 1 1 1

G. Metropolitan Bank and Trust Company (MBT)

INCORPORATION DATE: April 06, 1962
ANNUAL MEETING: 27th of April
BANKERS:
TRANSFER AGENT: Metropolitan Bank & Trust Company - Trust
Banking Group

CONTACT INFO
Address: Metrobank Plaza, Sen. Gil J. Puyat Avenue, Makati
City 1200
Telephone No.: (632) 898-8000 / 898-8805 / 857-9783
Fax No.: (632) 817-6355
E-Mail: [Link]@[Link]

WEB ADDRESS: [Link]

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 COMPANY VALUATION
MBT - Metropolitan Bank and Trust Company

2018 2017 2016 2015 2014

Year End
Yr End Price 80.95 96.94 69.41 76.96 76.97
Fiscal Yr End Price 80.95 96.94 69.41 76.96 76.97

Highlights
Earnings (Excl. Nonrecurring
Items) 22,008 18,223 18,086 18,625 20,113
Sales 79,659 63,391 51,266 44,179 39,829
Book Value 282,960 194,555 196,002 193,759 150,129
Cash 33,091 27,631 26,553 32,536 34,943
Cash Flow 25,580 21,747 21,376 21,504 22,679
Free Cash Flow - - - - -

Per Share Data

Earnings per Share 5.53 5.73 5.6 5.7 7.15
Sales Per Share 20.01 19.93 16.12 13.89 14.51
Book Value Per Share 71.1 61.18 61.63 60.93 54.7
Cash Per Share 8.31 8.69 8.35 10.23 12.73
Cash Flow Per Share 6.43 6.84 6.72 6.76 8.26
Free Cash Flow Per Share - - - - -

Price Ratios
Price to Earnings 14.64 16.92 12.39 13.51 10.77
Price to Sales 4.04 4.86 4.31 5.54 5.3
Price to Book Value 1.14 1.58 1.13 1.26 1.41
Price to Cash 9.74 11.16 8.31 7.52 6.05
Price to Cash Flow 12.6 14.18 10.33 11.38 9.32
Price to Free Cash Flow (N/A) (N/A) (N/A) (N/A) (N/A)
PEG Ratio -4.18 7.46 -7.48 -0.67 -0.99

Dividend Info
Dividends per Share 1 1 1 1 1
Dividend Yield (%) 1.24 1.03 1.44 1.3 1.3
Dividend Payout (%) 0.1808 0.1745 0.1785 0.1755 0.1399

Shares Info
Market Capitalization 322,182 385,832 276,247 306,306 306,336
Outstanding Shares 3,980.02 3,180.17 3,180.17 3,180.17 2,744.80
Total Number of Shares 3,980.02 3,180.17 3,180.17 3,180.17 2,744.80
Authorized Capital 80,000 80,000 80,000 80,000 80,000
Par Value 20 20 20 20 20

xiv
References
Ong,H.(2017). Entrepreneur Philippines. Retrieved from
[Link]
ocks-every-investor-should-own-to-earn-up-to-20-p-a-a23-20171128

Business Dictionary (2019). Retrieved from

[Link]

Kennon, J. (2019. The 5 Major Stock Investing Strategies for Value Investors.
Retrieved from
[Link]

Kennon, J. (2019). The Benefit of Owning a Blue Chip Stock. Retrieved from
[Link]

xv
 TRADING JOURNAL GUIDELINES

Trading Journal must follow these specifications.

- Paper Size: A4 size Bond Paper - Margins: 1 inch for top, bottom
- 1.5 cm Spacing and right and 1.5 inches for left
- Font: Times New Roman - Point of View: Third Person

TITLE PAGE. The first page of the written entry is the title page. Attached in this
file is a copy of how it should look like. Title page will not be numbered.

TABLE OF CONTENTS. The table of contents should follow the title page. The
table of contents should be single-spaced and may be one or more pages long. The
table of contents page (s) will not be numbered as well.

BODY OF TRADING JOURNAL. The body of the written begins with the Section
I, Executive Summary, and continues on the sequence outlined here. The first page of
the body is numbered “1” and all following pages are numbered in sequence. PAge
number continue through the curriculum vitae (required) and the appendix
(i,ii,iii,iv…n)

This outline must be followed. Each section must be titled, including the curriculum
vitae and the appendix.
I. EXECUTIVE SUMMARY
One-page description of the project
II. INTRODUCTION
A. Answer the questions from the Virtual stock trading guidelines,
“Introduction”
B. Answer the questions from the Virtual stock trading guidelines,
“Research on Investment strategies and companies”

III. ANALYSIS
Answer the questions from the Virtual stock trading guidelines,
“Purchase/Sale of stocks”
IV. CONCLUSIONS AND FINDINGS
Answer the questions from the Virtual stock trading guidelines, “Overall
summary”. For ROI or Total Holding Period return, Show it in V.
CHARTS/DIAGRAMS OF PORTFOLIO PERFORMANCE
V. CHARTS/ DIAGRAMS OF PORTFOLIO PERFORMANCE
VI. CURRICULUM VITAE
VII. APPENDIX
APPENDIX. An appendix shall be used to serve as reference to any point cited
which needs substantiation (I.e. see appendix iv). In your appendix, kindly include
the Virtual Stock Trading Guidelines attached hereunder.

xvi