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Broadcasting

The document discusses the transition from analog to digital broadcasting, highlighting the challenges and costs associated with upgrading equipment while not necessarily increasing revenue. It emphasizes the benefits of digital broadcasting, such as multiple program transmission and enhanced services like HDTV and emergency warning systems, particularly in the context of the ISDB-T standard in the Philippines. Additionally, it notes the importance of understanding receiver components and the role of PAGASA and DICT in emergency broadcasting.

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McAlvin Bernardo
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53 views2 pages

Broadcasting

The document discusses the transition from analog to digital broadcasting, highlighting the challenges and costs associated with upgrading equipment while not necessarily increasing revenue. It emphasizes the benefits of digital broadcasting, such as multiple program transmission and enhanced services like HDTV and emergency warning systems, particularly in the context of the ISDB-T standard in the Philippines. Additionally, it notes the importance of understanding receiver components and the role of PAGASA and DICT in emergency broadcasting.

Uploaded by

McAlvin Bernardo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as TXT, PDF, TXT or read online on Scribd

cable televisions - subscriptions, shouldn't earn more on advertisements

broadcaster - more on news

TV - main driver of broadcasting

FM - focused mainly on providing music and talk


AM - purely news and information

Analog broadcast flow


Transmission
Satellite Uplink / Downlink

Digital broadcast flow


Transmission
Satellite Uplink / Downlink
ISDB-T

buy new antennas, new transline, new transmitter, head-end when going to Digital
Broadcast and don't earn more in it.

Analog - 1 program at a time


Digital - multiple programs at a time

Benefit of going to Digital

spending twice as much for the same content, hinders broadcasters to change over to
digital broadcast.

Factor that is usually not considered when doing coverage but must be considered

Characterization of receiver component


= high gain
- higher elevation
10m elevation - standard

ABS - vertically polarized better


GMA - horizontally polarized better

ISDB-T - standard in Philippines


MPEG - not purely compression but also has the concept of multiplexing

Philippines - stuck at SD, 2 networks only in PH transmission that are using HD

Benefits of ISDB-T
HDTV, Multichannel service, data broadcasting, interactive TV, emergency warning
broadcast system

Design engineers should be knowledgeable in ISDB-T essential parameters.


PAGASA will send the emegency to DICT - DICT will be the one delivering the
emergency to the broadcast companies

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