THINK BLUE. GO GREEN.
Sea 2 Me
11.17.2020
─
Cristin Wyrick
Sea 2 Me
Sea 2 Me 1
Executive Summary
I created this business in hopes to see change in the way we care for
our oceans and to create beauty from trash collected from our shorelines
to shine light on the promotion of sustainable practices. We all play our
parts, we are all on the same team, love your land, care for your oceans and
support your communities.
Throughout this proposal I have included our core values,
organizational statement, a rough sketch of the organizational structure,
some examples of our products and services we provide, a sample form,
and our budgets for marketing, and the organization as a whole.
CEO
Our Statement
To provide comfortable living both inside and outside the home by reducing waste along
the shorelines you love.
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Core Values
1. Environmental Awareness: Understand how waste affects our environment and the
ways one can go about actively reducing, and promoting environmental
consciousness
2. Equality: Treat everyone how you would like to be treated. With all the same goals in
mind there is no reason success can not be achieved as one unit with varying
personalities and backgrounds.
3. Creativity: This company thrives off creativity though our artwork and our
merchandise, without innovative and new ideas we do not grow.
4. Ocean Enthusiasm: The entire business is based off our beautiful coastlines, without
the love and passion for such, this business could not exist.
Culture Statement
We like to support people who believe that the world should come first and
that we need to do our part in preserving the gifts it gives humanity. As well as
providing humanity with alternative options for decorating a home through
furniture, artwork, and even jewelry. I want people to want to make a difference in
not only the world but in communities as well by supporting other local businesses,
farmers, and locals who just might need a little help by giving them a job and
potentially a new perspective that can help change the world.
We believe everyone is to be treated equally and have clearly defined roles
so there is no confusion when it comes to tasks. We also believe that conflict can be
handled in private in a positive manner that benefits the work environment and
helps the employee. No one should ever be talked down to, and there is expected
to be clear respect for the person in charge and respect to and from all employees.
Everyone works hard as a unit to reach for the dream of the company and succeed
together.
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Services and Programs
Services
Jewelry Melted down ocean plastic and naturally occurring fibers bind together
these beaded bracelets.
Artwork Melted down plastic with natural dye are complimented with ropes,
metal, and nets found along shorelines, collected by our volunteers and
made into beautiful artwork that acts as a reminder to care for our
oceans.
Furniture Our furniture is made from recycled plastic and driftwood found
along shorelines. It is weather resistant and can be placed
outside as well as inside for decor, and an active reminder to care
for our oceans
Examples:
This belongs to 4Ocean but is a baseline of what we would like to create, we
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will not in any way be using the design of 4ocean and support this company
in all ways.
This is an example of what we hope to create in many varying sizes to
decorate local shops, businesses and homes. By incorporating plastics, dyes,
and repurposed netting and other nonperishables found in the oceans we
clean.
Programs
Offered though our volunteer department are opportunities to travel with us to
local areas or international/ intercoastal locations to assist in on shore ocean clean up and
offshore collection using eco friendly netting.
Volunteering at local beaches is completely free. Whereas traveling with us to
international and intercoastal locations adheres a fee.
Pricing Strategy
Based on competitor’s prices ($20 average) We believe that pricing the bracelets at $15 would be
more attractive to the customer. I feel as though the art pieces, bowls, and whatever else is
created needs to be assessed individually. I wouldn’t want to price anything over $75 because we
want everyone to be able to purchase, protect, and preserve the oceans through my company.
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Eventually the market will crash for these types of organizations because one day our ocean will
be clean, and that is okay. However at the moment we believe that it is a well worth price to pay.
As much as the world preaches to clean oceans there’s not many people doing it so we believe
there is ample supply at the moment to collect, and transform.
Promotional Plan
We will use social media platforms to reach my target market. We also believe people
love when things they order come in cool packaging and have a sticker. And that promotes
marketing because people put it on, laptops, water bottles, cars etc…
Creating a successful Instagram and twitter is key to promotions because it allows people
to have real time updates on progress and activities as well as interactions with the consumers
and photos of the work you are doing.
Our goods will also be in stores that collaborate with us as a featured item/ goods.
Hopefully we can donate some furniture and artwork to coffee shops and other places so
they can place them out for people to use and look at, then visit our website.
We would also like to go to business conventions and festivals. As well as farmers
markets and small-town events all over.
Marketing Plan
TARGET MARKET:
- Ages 12 and up.
Kids begin with social media, into trendy movements
- People who have a soft spot for wildlife and protecting the environment
- Those who live coastally
PROMOTIONAL PLAN:
- Social Media
Instagram
Twitter
- Local stores
- Collaborations with similar companies and organizations
Marketing Budget
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Action List
Attractive website and social media (ASAP)
We need to have our produced featured in businesses and advertisements
A factory to produce our product
A company to create stickers
A solid employee base
Metrics
- Our metrics would be tracked by the use of social media on the platform itself. There is a
way that companies and public figures are able to do that if they switch their accounts to
business accounts.
- For sales, they would be tracked by purchases, and amount spent on products
- Promotions would be tracked by interactions and number of people reached.
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Competitive Analysis
COMPETITORS
4OCEAN ………………..
Trash collection and bracelets made out of recycled materials
SandCloud ……………
Sustainable products such as towels, bottles, straws, clothing.
Cape Clasp ………….
Promotional bracelets to support Cape Cod.
HOW DO WE COMPARE?
We not only sell jewelry, we also sell melted plastic artwork, and recycled plastic
furniture. Of course, t-shirts and stickers would be available because that in itself is f ree
marketing.
Due to our size in collection, and products we would be able to be ranked over Cape
Clasp. They do amazing things, but are much smaller
Dying collected plastic and turning it into art and household items is so cool! We have
never seen it done and we think that would turn attention to our business because it is a “new”
and beautiful alternative idea
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Organizational Structure
Sea 2 Me is a nationally recognized B-Corm, meaning we meet very high standards
of social and environmental practices, as well as public transparency, with accountability to
balance profit and purpose to ensure the success of the business, the earth, our
employees, and volunteers
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Organizational Budget
Budget Narrative
A. Salary – Total:
$100,000
Manager creates objectives for the business itself, communicates those objectives
to the teams. They are expected to handle hiring, budgeting, and a primary figure
for the public to communicate with on special matters or problems. In charge of
liability requirements. Manages the organization website. Full Time $25,000
The Communication Director is completely in charge of public relations (brings all
negative issues/ specific matters to manager and discuss together) as well as
consulting and the politics of the establishment. F ull Time $20,000
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Volunteer Director is completely in charge of communicating with volunteers,
groups, and communications with the clean-up spots/ boat rentals. They organize
events in their entirety. Part Time $13,750
Advertising Director creates videos, collects pictures, and communicates with
collaborators on advertising deals through TV, platforms, or radio. Part Time
$13,750
Branding Director Creates designs for merchandise, ensures a good image.
Communicated with the merchandise factory and warehouse. Part Time $13,750
Factory Manager Communicates with the factory being used for sustainable
development of goods, from jewelry to furniture. Ensures the company always has
shops to sell products in. Manages the product website. Part Time $13,750
B. Fringes – Total:
$22,980
FICA will be paid for all salaries: 100,000.00 x .0765 = $7,650
Unemployment cost (part time will receive ONLY if this is their only job) is
17,300.00 x 6 x .03 = $3,114
Retirement for full time employees: 48,596.00 x .06 = $2,916
Health Insurance for full time employees
Manager: 400 x 12 months = $4,800
Communication Director: 375 x 12 months = $4,500
C. Staff Development – Total:
$2,970
All of the staff and select consistent volunteers (5) will undergo team bonding at a
facility, and skills workshops alternating once every 2 months.
1 full day event x 11 people x $45 per person event price x 6 months = $2,970
D. Travel - Total:
$15,000
The elected staff is required to travel to locations across the US to conduct events,
attend conferences, and meet with partners/ follow-ups at each location.
Annual budget of $15,000
Mileage varies
E. Equipment Purchases - Total:
$136,700
Laptops (6): 6,000
Cleanup tools: 700
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Company Vans (2): 60,000
Collection Boat: 70,000
F. Transportation - Total: $12,
900
Gas: $300 a month x 12 months = $3,600
Insurance: Automobile Liabilities per year for $800
Routine Maintenance: $500
Airfare per year: $8,000
G. Medical Supplies and expenses - Total: $300
CPR Class: $200
4 first aid kits (1 for each car = 2 / 1 for office/ 1 carry kit on excursions) 4 x 25 =
$100
H. Cost of space - Total: 72,360
Monthly rent and utilities is necessary for this organization to have a home office
and a factory to produce products.
Rent for office: $600 a month 600 x 12= $7,200
Factory Rent: $5,000 a month 5,000 x 12 = $60, 000
Utilities combined: (30 + 400) x 12 = $5,160
I. Room and Board - Total:
$10,000
Budget for yearly excursion trips
J. Service Payments- N/A Total: $0
K. Other – Total:
$54,530
Employee Training: to provide supplies for professional development and
orientation when needed = $30.00
Flex Funds: Uniforms, and additional clothing and supplies = $70 per employee x 6
= $420
Volunteer Shirts: Base production cost $3.00 x 1000 projected yearly volunteers =
$3,000
Internet: $
90 a month x 12 = $1,080
Factory packaging, production and shipping: $50,000
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Grand Total: $427,740
Association Membership And Certification
Sea 2 Me would like to request and propose a collaboration of resources and skills to be
paired with WBSCSD and IGBC. The company as a whole has expectations of high sustainability
and are able to reach such goals through the practices of ocean clean ups both on and off shore
using completely biodegradable netting, an eco friendly development center to create our
recycled plastic used for our merchandise. We use eco friendly dyes and repurposed wood and
non perishables found along our shorelines and in our oceans. We generate a high amount of
income and publicity due to the popularity of our business and trend in the world. We are an
active participant in movements regarding our mission and act as a support system to smaller
businesses and sister businesses. Our reach is international and we are overjoyed with where the
business is going in the near future, and it would be of great benefit for the company, our
employees and our community to join and be certified through these associations.
Budget:
Association Fee: Willing to spend 10,000
Certification: Willing to spend 500 per employee
In Association With
World Business Council for Sustainable Development.
The World Business Council for Sustainable Development is an association whose
mission is to “accelerate the transition to a sustainable world.” (WBCSD. Our Philosophy. Pg.1)
The association has almost 70 business in the council, and 200 member companies. Together
they generate 8.5 trillion dollars in revenue. And are connected with 70 partners around the
world.
The cost to join this association is variable, however the benefits include opportunities to
be a part of a large-scale collaboration between companies to promote a sustainable world,
ideally by 2050. The association has resources from all over the world that collaborate in hopes
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to support businesses in achieving sustainability.
Certified Through
Institute for Green Business Certification
The Institute for Green Business Certifications are a Canadian owned business that
provides opportunities for promotion within businesses through compliance with environmental
regulations and meeting environmental measures set in place by the organization itself. The cost
to join this organization and become certified varies each year.
Sample Form
This form was created to clarify the liability Sea 2 Me releases to the volunteer when on
excursions or local clean ups.
This form was developed using a template and personalized by the CEO, to properly
accommodate the need of the company.
Docusign and Adobe Scan used
Unsigned:
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Signed:
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Weekly Schedule
Policy and Procedure Manual : Table of Contents
Company Overview ………………………………………………………………………………………………. Pg.
- History and Philosophy
Health and Safety……………………………………………………………………………………………………. Pg.
- Accident Protocol
- Emergency Protocol
- Cleaning
- Escape Routes
Member Policy ……………………………………………………………………………………………..………. Pg.
- Liability waiver
- Requirements for Membership
- Benefits
Volunteer Policy ……………………………………………………………………………………………………. Pg.
- Liability waiver
- Excursion Policies
Employee Policy……………………………………………………………………………………………………. Pg.
- Job Requirements
- Paperwork’s
Factory Policy ………………………………………………………………………………………………………. Pg.
- Usage Regulations
- Liability Waiver
- Products offered
- Production format
Equipment Use Policy ……………………………………………………………………………………………. Pg.
- Waivers
- Certification requirements and links
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- Boat
- Van
Harassment Policy ……………………………………………………………………………………..…………. Pg.
- Help hotlines
- Protective Waivers
- Honor Waiver
Professional Development ……………………………………………………………………………………. Pg.
- Team Building
- Positive Atmosphere Pro Tips
- Etiquette for communications
Business Collaboration Policy …………………………………………………………………………………. Pg.
- Business collaboration Plans
- How to approach collaborations
- Marketing to businesses
Disciplinary Actions ………………………………………………………………………………………..………. Pg.
- Unacceptable behavior
- Friable offences
- Legal actions that will be taken
Maintenance Plan
Maintenance Checklist
Basic Maintenance inside the building is done by employees
Deep Cleaning is done by hired scheduled cleaning company
Maintenance on vehicles and boats are done by hired professionals
Office Space:
- Ensure all filing cabinets are locked, and all papers are put away for the day.
- Wipe down work area
- Organize desks again
- Log out of computers and lock away
- Sweep the floors
- All office doors are to be locked with lights off
- Main lobby light stays on
- Main doors get locked and dead bolted
Factory Space:
- Be sure all products are out of product lines
- Completed products are in designated spaces
- Turn off all product machines
- Look over all equipment to make sure there are no broken bolts or issues in the
lines.
- Oil joints
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- Sweep floors
- Lock up product room
- Lock up computers
- Lock and deadbolt all doors
Boat:
(if used)
- Ensure it is tied off at marina or in the garage at the marina
- Clean off main deck
- Organize tools used
- Ensure there is do debris on the motor
- Fill with gas if needed.
- Lock key away in the marina office
- Every 6 month professional maintenance check
Vans
(if used)
- Fill with gas if needed
- Park them behind the office building in designated spaces
- If any lights are on fill out a form for the issue related so maintenance can occur
- Clean out the van
- Lock the van
- Lock the keys in the lockbox in the office.
- Oil Change every 5,000 miles
- Every 6 month professional maintenance check
Job Description
Volunteer Director
Conduct relations with the public in regard to recruiting volunteers, and those leading volunteer
excursions and day collections. The director is in charge of the research behind locations and
communication between Sea 2 Me and perspective host communities being selected for cleanups. The
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director is expected to work from the office and occasionally go out to locations as supervision and
ensure activities and actions line up with our mission and goals.
Perspective hire must have :
- Prior director leadership position
- Volunteer experience
- Public communication skills
- Basic computer skills
- Able to communicate through email professionally and efficiently
- Pleasant attitude and presence toward the public and inside the office
- Outstanding organizational skills
Please include a 350-400 word essay on why you are fit for this position, as well as a
resume including prior work and experience, professional references, and three character
references with contact information.
Performance Evaluation Rubric
Volunteer Director :
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Key Performance Indicators
The overall organization goal of this company is to clean coastlines and ocean
waters through collections and volunteer efforts.
We will collect data at the end of each calendar year through surveys and number
distributions and evaluations of actions.
How can we ensure we succeed in our goals?
1. Make optimal use of environmental resources
2. Respect the socio-cultural authenticity of host communities
3. Constant monitoring of impacts
4. Constantly promote ocean cleanliness awareness
5. Support local communities in the form of small businesses and employment opportunities.
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6. Maximize sustainable opportunities
How will we measure our success?
1. Measure the numbers of what we collect
2. Never impose on the natural way of living in an area, always have respect.
3. Measure the emissions rate of our processing plant
4. Measure social media impacts and collaborations as well as interactions from all platforms
5. Make job opportunities known throughout communities
6. Always collaborate and interact with other companies and generate innovative ideas
Customer Satisfaction Survey
This survey will be given out to volunteers after completion of their opportunity. The
survey is designed to allow us to see what we do well, and where we need improvements.
We do not believe in blocking someone's voice of a matter so we do include an open
suggestion box. The survey as a whole does not ask for a name, it has the option to be
completely anonymous. However there is a box for an email address so we can keep in
contact if the person so chooses. It is completely up to discretion.
Sea 2 Me Think Blue. Go Green.
Volunteer Survey
(Please note your responses are completely anonymous unless you chose to provide an email. The email you provide will strictly be
used to send you updates, articles, opportunities, and special deals, you can unsubscribe at any time)
We appreciate any and all feedback you are able to provide for us.
Email : _______________ (not required)
Guide Name : ___________________
1. How would you rate your overall experience with us today ?
1 2 3 4 5
Low High
2. Were the safety instructions clear?
Yes No (if no please provide suggestions of improvement)
____________________________________________
____________________________________________
3. Were the safety regulations easy to implement in your experience?
Yes No (if no please provide suggestions of improvement)
____________________________________________
____________________________________________
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4. How would you rate interactions with your guide?
(please base answers off enthusiasm, communication skills, and professionalism)
1 2 3 4 5
Low High
Please provide suggestions of improvement and or general comments
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
5. Would you be interested in participating in another beach clean up?
(please circle your answer)
Definitely Yes
Yes Potentially
No Thank You
Definitely Not
Why or why not?
__________________________________________________________
__________________________________________________________
__________________________________________________________
__________________________________________________________
THANK YOU FOR YOUR TIME WE ENJOYED EVERY SECOND WE SPENT WITH
YOU AND HOPE TO SEE YOU AGAIN. NEVER STOP THINKING BLUE, AND
ALWAYS GO GREEN
SINCERELY,
The Sea 2 Me Team
