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Product Management Persona Guide

This document provides a template for creating a persona to represent target users of a product. It instructs the user to give the persona a name and write a brief narrative, and to list things the persona likes and dislikes as well as other relevant information to help define the persona and understand what is important to them and the product. The persona can be for the target product user, someone in marketing, or another type defined by the user.

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109 views1 page

Product Management Persona Guide

This document provides a template for creating a persona to represent target users of a product. It instructs the user to give the persona a name and write a brief narrative, and to list things the persona likes and dislikes as well as other relevant information to help define the persona and understand what is important to them and the product. The persona can be for the target product user, someone in marketing, or another type defined by the user.

Uploaded by

Speedriser
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Product Management Fundamentals

with Doug Winnie

Persona Worksheet

Instructions

Use this worksheet to build a persona for your product. Give your persona a name and write a brief narrative for them. List the
things they like, the things they don t like, and any other relevant information that is important to them and your product.

Place a photo of your persona here

Name

Persona Narrative

Persona Type

Product

Marketing

Other:

Likes Dislikes

Product Management Fundamentals with Doug Winnie

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