Book building method
Book building is a price discovery mechanism that is used in the stock markets
while pricing securities for the first time.
An underwriter, usually an investment bank, creates a book by allowing
institutional investors (such as fund managers and others) to submit bids for the
amount of shares they want and the price(s) they're willing to pay for them.
Before arriving at an issue price, the price discovery process involves generating
and tracking investor demand for shares.
All of the major stock exchanges promote book building as the most effective
approach to price shares, and it is the de facto mechanism through which
businesses price their IPOs.
FIXED PRICE METHOD
The firm going public chooses a predetermined price at which its shares are
offered to investors under fixed price. Before the firm becomes public, the share
price is known to the investors. The market demand is only known when the
issue is closed. When submitting an application for this IPO, the investor must
pay the full share price.