Examples of Business Model Canvas
for Small Business setup
The Business Model Canvas (BMC) is a tool for anyone who want to build a model or change the
structure of their company or development concept. It allows you to extract value from new
concepts. It's not enough to have a great idea for a new product or service if you can't answer some
critical questions about how to make it happen.
The Business Model Canvas is a simple tool for thinking about your business and keeping the
important points visible to you, your team, and other stakeholders. It's a one-page graphical
framework for designing, describing, and/or testing your business model.
The Canvas is used by leading global companies such as MasterCard, General Electric, Adobe, and
Nestlé to manage strategy and establish new growth engines, as well as start-up businesses, schools,
development organisations, and other businesses in their search for the ideal business model.
What Are the Benefits of Using a Business Model Canvas?
It's often difficult to consider every possible influence on your thoughts and plans: how can you
describe what you do, why you do it, and how you do it in a straightforward and systematic manner?
It's helpful to consider how you're doing things now and how you could do them better in the future
while planning or reflecting on an initiative.
You may wish to consult with many additional people, both within and beyond your business, to
obtain the greatest benefit from the strategic nature of the inputs and outputs.
When you're ready to use the Canvas, you'll probably make a few changes until you're satisfied. The
Business Model Canvas generates a comprehensive picture of your approach, including:
Products Should You Offer?
The People On Whom You Should Concentrate
The Paths You Must Take
The Tools You'll Need To Make Your Idea As Successful As Possible
Taking the time to sketch out your concept and investigate it thoroughly allows you to recognise
both its benefits and limitations, allowing you to make an informed decision about whether or not to
pursue it further.
The Business Model Canvas's Structure
The Business Model Canvas is a one-page overview that lays out both what you do (or intend to do)
and how you do it, allowing for structured management and strategy discussions. This visual style is
beneficial to both existing and new enterprises and organisations.
There are nine important parts in the Business Model Canvas template below. Let's look at each of
these elements in turn in the sections below:
1. Value Propositions
These are the many products and services that the company provides, and which add value to each
client segment. Customers are more likely to choose the product or service that is being given as
compared to others because of the value proposition. It is the one that draws customers in and
encourages them to return. The novelty, customisation, uniqueness, and quality of the product or
service are some of the value proposition features. A value proposition's essential features include
price, design, brand, and accessibility.
Questions to Ponder:
What Makes You Stand Out Among Your Competitors?
Customers buy from your company for a variety of reasons.
In which classes are you establishing values?
What is the one-of-a-kind service you provide to your customers?
2. Customer Segments
The market to whom the service or product is given is referred to as a customer segment. A client
segment is the sector of the market that the company is targeting. Customers are always at the
centre of any business plan. For the business to continue, it is necessary to categorise these clients,
define their demands, and service them. There are several client segments, each with its own set of
market characteristics.
Questions to Ponder:
Who are your company's most important clients?
Do You Have Any Important Clients?
3. Channels
These are the routes via which goods and services are delivered to clients. Modern technology have
recently been employed to reach out to customers in a more efficient and effective manner.
Questions to Ponder:
What are the methods for reaching out to customers?
What are the several ways to reach out to customers?
4. Customer Relationships
This category includes all efforts aimed at motivating and impressing customers. Different market
sectors have different relationships that the company should be aware of and maintain.
Questions to Ponder:
What has been done to keep customers happy?
What Kinds of Rewards And Incentives Are Available To Customers?
5. Revenue Streams
They are the methods and sources through which the company earns money. These are the various
revenue sources that a business might employ. Advertising, asset sales, subscription fees, and
renting are just a few examples.
Questions to Ponder:
What are the main sources of revenue?
What is the company doing to increase revenue?
6. Important Resources
The essential utilities that the firm has and uses to achieve customer satisfaction are referred to as
key resources. It refers to the equipment, inventory, and other products that the company utilises to
ensure production and service delivery.
Questions to Ponder:
What are the company's main assets and resources?
What do you need to be able to meet the needs of your customers?
7. Main Partnerships
This category comprises all of the key stakeholders that the company needs to run its operations.
Manufacturers, suppliers, and other businesses in the same category of other entities with which a
company can work are examples of these.
Questions to Ponder:
Who are the main players in the game?
What are the motivations behind the collaborations?
8. Key Activities
These are the organization's primary functions. These are crucial tasks that a company undertakes to
stay afloat in the market.
Questions to Ponder:
What Are the Business's Primary Functions?
What is the nature of your business?
9. Cost Structure
This term refers to the whole cost of running a business model. Costs incurred during the creation
and delivery of value, as well as enabling consumer value and generating revenue, are examples of
such costs.
Questions to Ponder:
What Are the Major Cost Drivers in Your Company? What Is Their Relationship To Revenue?
What Are the Business's Major Expenses?
Uber Platform as an example of a business model canvas
Business Plan Canvas gives you a complete picture of your company. When utilised in a comparative
analysis of the impact of company investments and other contributing factors, it is critical.
Use the Business Model Canvas tool to brainstorm and write down your ideas on colourful memo
notes.
Make a blank canvas for your business model.
Drag and drop a memo onto the drawing canvas if you want to use it.
The Format Panel can be used to customise the Memo and Sticky.
When you're finished, save it to our cloud repository (File > Save As) for future use. You may
also save your diagram as an image (PNG, SVG, JPG, PDF, and other formats) to share with
your colleagues.
The Business Model Canvas can help you figure out who your customers are, find a solution for
them, and learn more about what they care about and why they would select your product. The
Uber segmentation is also geo-demographic in this Business Model Canvas example, since the
business appears to hire drivers who live in areas with the highest unemployment rates.
