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Course Content Template

The document outlines a sales training course including an introduction, goals, objectives, outcomes, and a detailed module outline covering topics like prospecting, call planning, sales approaches, call content, closing, and follow up.

Uploaded by

Dastan Hadi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
61 views2 pages

Course Content Template

The document outlines a sales training course including an introduction, goals, objectives, outcomes, and a detailed module outline covering topics like prospecting, call planning, sales approaches, call content, closing, and follow up.

Uploaded by

Dastan Hadi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.

Overview

A brief introduction about the course.


Plus any course curriculum or textbooks.
Special references that are going to be used such as websites, articles, journals,
etc…

Goal
Goals of the course.

Outline & Duration


Course outline and duration

Learning Objectives
Objectives of the course, preferably as a numbered list.

Learning Outcomes
Outcomes of the course

Training Deliverables
Expanded version of course outline
Example below;

A- Module 1
Introduction and course overview. Fundamentals of sales. Role and
importance of sales.

B- Module 2
Prospecting: Learn how to find, classify and categorize your customers.

C- Module 3
Call Planning: Learn how to find information and facts about your prospect and
to determine the best way to approach them.

D- Module 4
Sales Approach: Learn how to be professional and well prepared in First face-to-
face contact with customer.

E- Module 5
Call Content: Learn how to professionally present your main message, using
marketing tool to find customer need and handling customer objection in
professional way.

F- Module 6
Closing: Learn how to close sales visit in a productive way.

G- Module 7
Post call analysis and follow up: Learn how to analyze a customer visit
and develop a plan for next visit.

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