CIBC Logo
Brand Guidelines
Main Colours
Avoid using colours not in this palette. If an exception is needed, please
contact CIBC Brand Governance for permission to use it.
Primary Colour Primary Colour
CIBC Claret is the main colour of the CIBC logo.
In illustrations, both CIBC Accent Red and
CIBC Claret can be used to accentuate active
or key elements. Choose the red that is right
for the layout.
If utilizing broad bands of colour from which
copy will be knocked out, use CIBC Claret and
not CIBC Accent Red. Please note, however,
that Claret colour blocking is no longer a CIBC Claret
PMS 201C
fundamental part of the branded template.
PMS 7427U
Secondary Palette Secondary Palette
Use CIBC Accent Red to typeset headlines, as
an alternative to CIBC Claret, and in illustrations.
For copy (i.e., hashtags, headlines, subheads),
we always prefer CIBC Accent Red to CIBC Claret. CIBC Accent Red Dark Grey
PMS 186C Black: 73%
CIBC Yellow
PMS 123C
PMS 109U Black
CIBC Flat Logo
Flat Logo Shadow
There must be a white keyline around the This logo has no shadow.
CIBC Flat logo when it is placed on a CIBC Claret
or dark background. Be sure to check the logo
library for all approved logos.
Use the CIBC Flat logo when space or file
size does not allow for the CIBC Cube logo.
In these cases the CIBC Flat logo can be applied
to any medium.
Colour: CIBC Yellow
Colour: CIBC Claret
CIBC Flat Logo: Protected Space
CIBC Flat Logo Protected Space The CIBC Flat logo with or without tagline must
be framed with a minimum area of clear space
The CIBC Cube logo is preferred; it’s an
equal to the height of the “C.”
important totem for the brand. Use it
when space or file size permits.
X = height of the "C"
Minimum Size* CIBC Flat Logo
Minimum Size
To ensure that the logo reproduces properly, we 0.375" for Print
have minimum print and digital specifications. The logo should not be
reproduced smaller than 0.375".
For standard and mobile online banners we use
the CIBC Flat logo.
CIBC Flat Logo
Minimum Size
*images not to scale for Digital Media
40 px
The logo should be a minimum
of 40 pixels high.
CIBC Brand Logo: Don’ts
When using any CIBC logo, be sure to access will find versions of all the colour formats
our large library of logos. Do not create, in both English and French. Below are
recreate or alter any logos. In the library you a few examples of logo don’ts:
CIBC Flat Logo Don’ts
Do not stretch the logo.
Do not rotate the logo.
CIBC
Do not typeset “CIBC.”
Do not alter the colours.
CIBC Brand Logo: Legal
Trademark Lines & Legal Disclaimers
All trademark lines and legal disclaimers must
be printed as legal mice type in 100% black.
Trademark lines must be printed on the
creative or communications piece on which
the trademark appears.
Logo English French
CIBC Flat logo The CIBC logo is a registered Le logo CIBC est une marque
trademark of CIBC, used under déposée de la Banque CIBC,
license. utilisée sous licence.
Third-Party-Owned Materials
Not Acceptable Acceptable
SPONSORED BY: PROUD SPONSOR
SPONSORED BY: PROUD SPONSOR
SPONSORED BY: PROUD SPONSOR
SPONSORED BY:
First preference is PROUD
to use the Proud Sponsor treatment
SPONSOR
SPONSORED BY: SPONSORED BY: instead of including text above
PROUD the logo
SPONSOR with
PROUD a colon.
SPONSOR
AD SPONSOR LEADERSHIP PANEL SPONSOR SPEAKER’S SERIES SPONSOR LEAD SPONSOR LEADERSHIP PANEL SPONSOR SPEAKER’S SERIES SPONSOR
SPONSORED BY: PROUD SPONSOR
LEAD SPONSOR LEADERSHIP PANEL SPONSOR
SPONSORED BY: SPEAKER’S SERIES SPONSOR LEAD SPONSOR LEADERSHIP PANEL SPONSOR
PROUD SPONSOR SPEAKER’S SERIES SPONSOR
LEAD SPONSOR LEADERSHIP PANEL SPONSOR
LEAD SPONSOR SPEAKER’S SERIES
LEADERSHIP PANEL SPONSOR SPONSOR
SPEAKER’S SERIES SPONSOR LEAD
LEAD SPONSOR
SPONSOR LEADERSHIP
LEADERSHIP PANEL SPONSOR
PANEL SPONSOR SPEAKER’S SERIES SPONSOR
SPEAKER’S SERIES SPONSOR
AD SPONSOR LEADERSHIP PANEL SPONSOR
LEAD SPONSOR
SPEAKER’S SERIES SPONSOR
LEADERSHIP PANEL SPONSOR SPEAKER’S SERIES SPONSOR
Always use CIBC LEAD
LEAD SPONSOR FlatSPONSOR
logo without
LEADERSHIP [Link]’S SERIES SPONSOR
PANEL SPONSOR
LEADERSHIP PANEL SPONSOR SPEAKER’S SERIES SPONSOR
LEAD SPONSOR LEADERSHIP PANEL SPONSOR SPEAKER’S SERIES SPONSOR LEAD SPONSOR LEADERSHIP PANEL SPONSOR SPEAKER’S SERIES SPONSOR
LEAD SPONSOR LEADERSHIP PANEL SPONSOR SPEAKER’S SERIES SPONSOR LEAD SPONSOR LEADERSHIP PANEL SPONSOR SPEAKER’S SERIES SPONSOR
Aim for equal prominence in size and in colour.
or
Logos should be adequately spaced, with a minimum
height of the “C” in the [Link]
If space exists, logos should
exceed the minimum spacing as much as possible.
or
or
or or
LEAD SPONSOR LEADERSHIP PANEL SPONSOR SPEAKER’S SERIES SPONSOR LEAD SPONSOR LEADERSHIP PANEL SPONSOR SPEAKER’S SERI
LEAD SPONSOR LEADERSHIP PANEL SPONSOR SPEAKER’S SERIES SPONSOR LEAD SPONSOR LEADERSHIP PANEL SPONSOR SPEAKER’S SERIES SPONSOR
LEADERSHIP PANEL SPONSOR SPEAKER’S SERIES SPONSOR LEAD SPONSOR LEADERSHIP PANEL SPONSOR SPEAKER’S SERIES SPONSOR
LEAD SPONSOR LEADERSHIP PANEL SPONSOR SPEAKER’S SERIES SPONSOR LEAD SPONSOR LEADERSHIP PANEL SPONSOR SPEAKER’S SERIES SPONSOR
Third-Party-Owned Materials
SPONSOR LEADERSHIP PANEL SPONSOR SPEAKER’S SERIES SPONSOR LEAD SPONSOR LEADERSHIP PANEL SPONSOR SPEAKER’S SERIES SPONSOR
Not Acceptable Acceptable
If appearing with other logos, it is always preferred
to size down the logo to ensure we have appropriate
white space around the [Link]
or
or
or
or
When referring toorthe organization in text use “CIBC” rather
than “Canadian Imperial Bank of Commerce” or “C.I.B.C.”
Do not use “the” in front of our name or logo.
