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Disruptive Marketing

Disruptive marketing involves turning traditional marketing rules upside down and shaking things up to change perceptions of a company and its industry. It tells approachable stories that intrigue customers through uniqueness, in a distraction-filled world where consumers are exposed to over 10,000 messages daily. Companies like Tesla, Airbnb, and Uber have successfully used disruptive marketing by pushing boundaries with technology and services, providing new platforms, and making travel more affordable and flexible. In today's rapidly changing world with information overload, disruptive marketing can help companies stand out from the crowd and compete more effectively.

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yashraj gupta
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94 views3 pages

Disruptive Marketing

Disruptive marketing involves turning traditional marketing rules upside down and shaking things up to change perceptions of a company and its industry. It tells approachable stories that intrigue customers through uniqueness, in a distraction-filled world where consumers are exposed to over 10,000 messages daily. Companies like Tesla, Airbnb, and Uber have successfully used disruptive marketing by pushing boundaries with technology and services, providing new platforms, and making travel more affordable and flexible. In today's rapidly changing world with information overload, disruptive marketing can help companies stand out from the crowd and compete more effectively.

Uploaded by

yashraj gupta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Disruptive Marketing

In “the age of the customer”, the only way for a business to stay competitive is by
rethinking its traditional marketing practices and rules it is playing by. As the way
customers understand, react to and accept companies that have changed, marketers
must take more risks and increasingly trust their intuition. In fact, today’s distraction-
filled world where consumers are exposed to more than 10,000 brand messages per
day has made disruption highly relevant.
What exactly is disruptive marketing? It is more than just a buzzword. We now live in
the world where conversations win over hard selling. It's a place where users create
the best content about brands; people focus on feelings, and analytics with creativity
are the cornerstones of growth.
Disruptive marketing means turning all the marketing rules upside down, shaking
things up and changing the perception not just about your company but about the
industry as a whole.
According to a new Wunderman study, 88% of consumers in the U.S. and 90% in
the U.K. want to engage with brands that are setting new standards, are going
beyond the expected and pushing the boundaries. In this setting, traditional
marketing has to be replaced by disruptive marketing that is daring and breaks the
status quo.
Why does disruptive marketing work?
 Approachability - disruptive marketing tells a story that customers can easily
understand. And effective brand storytelling is invaluable in the times when 92%
of consumers admit they want to see ads that feel like a story.
 Affordability – Effective and reasonable cost.
 Curiosity - it’s unique, so it attracts people and intrigues them, making them look
for more information.
Companies that follow disruptive marketing:
1. Tesla: This is a company that takes the quest for next-level technology and
sustainability to another level. Not only is Tesla perhaps the most impeccable
electric car manufacturer in the world, but they’re also pushing the boundaries
of what vehicles can do, by literally sending them into space.
2. Airbnb: This innovative service gives homeowners an opportunity to rent their
homes and apartments out to travellers at a low price. It’s a platform that’s put
a huge dent in the way the hotel industry works, and it’s meant that more
people than ever before are exploring the world. This disruptive brand has
acted as a marketplace for universal adventure.  

3. Uber: Uber decided to make their name as one of the world’s most disruptive
brands by making travel more affordable. Uber has appealed to the rise of the
gig economy, allowing people to choose whether to become a driver or a
passenger based on their individual needs.
 In this dynamic world, technology, products and services are changing and evolving
rapidly. As a result, customers have become not only spoilt for choice but also
exhausted from the information overload they are facing every day. Standing out
from the crowd is one of the main challenges for marketers and this is where
disruptive marketing can help to compete in the global market more effectively and
get noticed by your customers.

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