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Value Proposition Template

This document provides three templates for crafting a value proposition: Steve Blank's formula focuses on helping a target customer address a need or problem by offering a product feature or benefit. Cooper & Vlaskovit's formula identifies a target customer, their need or problem, and how the product or service can provide a solution. Geoff Moore's formula specifies a target customer, their need or problem, the product or service category, and what feature or benefit is offered.

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Belisha
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126 views1 page

Value Proposition Template

This document provides three templates for crafting a value proposition: Steve Blank's formula focuses on helping a target customer address a need or problem by offering a product feature or benefit. Cooper & Vlaskovit's formula identifies a target customer, their need or problem, and how the product or service can provide a solution. Geoff Moore's formula specifies a target customer, their need or problem, the product or service category, and what feature or benefit is offered.

Uploaded by

Belisha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Value proposition template

Steve Blank’s formula

We help [target customer]

do [customer need/problem]

by offering [product feature/benefit] .

Cooper & Vlaskovit’s formula

For [target customer]

with [customer need/problem] .

Our [product or service]

can [customer solution] .

Geoff Moore’s formula

For [target customer]

who [customer need/problem]

our [product or service]

in [product category]

offer [product feature/benefit]


.

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