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Scope of Marketing

The scope of marketing has expanded greatly and now impacts nearly all aspects of business operations. Marketing is involved in market research, product planning and development, pricing, distribution, promotion, sales, and after-sales customer support. As customer needs and preferences change over time, companies must work hard through their marketing efforts to influence customers, gain their trust, and increase sales. The scope of marketing is dynamic and has evolved with the growth of digital marketing online.

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604 views1 page

Scope of Marketing

The scope of marketing has expanded greatly and now impacts nearly all aspects of business operations. Marketing is involved in market research, product planning and development, pricing, distribution, promotion, sales, and after-sales customer support. As customer needs and preferences change over time, companies must work hard through their marketing efforts to influence customers, gain their trust, and increase sales. The scope of marketing is dynamic and has evolved with the growth of digital marketing online.

Uploaded by

kavita
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Introduction to Scope Of Marketing

The scope of marketing has now become huge enough to have


made a big impact on almost all the aspects of the business and
this is how the specializations of marketing have been formed.
When compared to other functions of the business, marketing’s
scope seems to be vast. It flows within almost all of the business
activities and present at all stages of the customer buying cycle.
 Market Research
 Product Planning and Development
 Product Pricing: 
 Distribution
 Promotion
 Sales
 After-Sales

Marketing thrives on dynamism. It is natural for the customers to


switch to products they find more useful and economical. In order
to sustain them and win their trust, every company tries hard to
market their products, influence their customers and uplift the
sales graph.
Conclusion
Marketing is a dynamic business process. Due to change of time, the
scope of marketing has been changed. Even a separate type of marketing,
known as digital marketing, has evolved to expand the scope of marketing
over the internet. The business or company and craft the marketing
strategies to popularize their products or services

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