Content Validation Form

I am Varun Vaigankar, student of M.Com, Government College of Arts, Science and

Commerce Quepem- Goa is undertaking the project work to study “A Study On Pottery
Business In The State of Goa – An Empirical Study”. In this regards I kindly request to
rate each of the items under every construct on a scale of one to four on the basis of
Relevance, Clarity and Simplicity. (Please provide rating for all scale items)

Rating Guidelines
1) Relevance
Kindly indicate on a scale ranging from 1-4 whether the specified statement is relevant as a
measure for which it is intended.
The rating may be provided as below;
1- Not Relevant
2- Item needs some revision
3- Relevant but needs minor revision
4- Very Relevant

2) Clarity
Kindly indicate on a scale ranging from 1-4 whether the specified statement offers clarity in
understanding the Constructs.
The rating may be provided as below;
1- Not Clear
2- Item needs some revision
3- Clear but needs minor revision
4- Very Clear

3) Simplicity
Kindly indicate on a scale ranging from 1-4 whether the specified statement offers simplicity
in understanding the Constructs.
The rating may be provided as below;
1- Not Simple
2- Item needs some revision
3- Simple but needs minor revision
4- Very Simple
Objective – To Evaluate The Performance Of Pottery Business In The State Of Goa. From
The Perception of Owner.

Sr. Relevanc Clarity Simplicity

No Variables e
(1 to 4) (1 to 4)
(1 to 4)

A Human Resource Factor

1 My employees are aware about their job profile.

2 My employees has unique ability to perform task.

3 My employees are creative in doing work

4 Regular training and development programs are

required for my employees.
5 Good supervision over employee, make them more
efficient.
B Production Process

1 I use latest technology in my production process.

2 I have sufficient amount of raw materials in stock

whenever there is shortage.
3 I ensure minimum idle time in production process.

C External Support

1 Monetary support from friends and family helped me

in doing this business.
2 Non -monetary support from friends and family
helped me in doing business.
3 Support from Government help me in managing my
this business.
4 Support from private entities help me in managing
my business.
D Competitiveness.

1 Competitive advantage of this business helped me to

eliminate competition from market.
2 I am able to explore new market for my product.

3 The knowledge of local competition, in business help

me to upscale my business
4 I am able to differentiate my product from my
competitors’ products.
5 There is an potential demand for my product in the
market.
E Financial Factor

1 I have reasonable amount of sale in my business

2 I have steady increase in profits over a period of time

3 There is gradual increase in my business assets

4 There is adequate amount of working capital present

in the business.
5 There are new opportunity to invest in the business.

F Organisational Culture

1 My employee are committed in doing their work

2 My employee provide innovative solution

3 I & my employee have mutual respect with one

another
4 There are no dispute among the employee

G Marketing Factor

1 I carry out good amount of promotional activities

2 I have set of customer who are loyal to my product.

3 I have set of satisfied customer for my product.

4 I meet expectation of my customer by making

quality product.

Dep I am able to bring considerable improvement in

performance of my business.

Objective – To Analyse Socio- Economic Contribution Of Pottery Business To Its

Owner.

I. Social Impact

Relevanc Clarity Simplicity

Sr. Variables e
No (1 to 4) (1 to 4)
(1 to 4)

A Development of Personality
1 I have become more confident in life due to this
business.
2 I got feeling of being a responsible citizen of nation
by doing this business.
3 My risk bearing capacity has increased.
4 I have learnt new languages.
5 I developed my communication skill.
6 This business helped me to develop my personality
skill.
 B Recognition in Society
1 I have developed good network of people.
2 I have developed good relationship with political
leaders.
3 People started recognising me in the society.
4 My family and relatives look upon me as
responsible business man.
5 I have earned respect from people.
6 I feel happy as people recognise me in the society.

C Social Responsibility
1 I pay Municipal/ Local tax regularly.
2 I Pay GST regularly.
3 I make payment of other required taxes to authority.
4 I have become a responsible citizen.
D Contribution Towards Society
1 I have Contributed towards clean environment
initiative.
2 I have donated part of my earning towards
community development.
3 I have Contributed in monetary terms during various
occasions.
4 I am practicing by way of non- monetary in various
development programs.
5 I have involve myself in doing social work.
E Generating Employment
1 I have created employment opportunity to people.
2 I have given employment to workers like skilled,
unskilled and semi-skilled.

Dep Pottery business helped me to improve my social status.

 II. Economic Status

Sr.No Variables Relevance Clarity Simplicity

(1 to 4) (1 to 4) (1 to 4)

A Earning After Entering Into Business

I am able to generate adequate income.
My purchasing power has gradually increased.
My saving over a period of time has increased.
I have become financially independent.
B Investment Avenues
I have started making investment in stock exchange.
I have made provision of insurance.
I am able to invest in immovable Assets.
My investment in various field has increased.
C Standard of Living
I am able to buy luxurious items for my family
I am able to afford nutritious food for my family.
I am able to Provide better health care facilities to my
family.
I am able to provide better education to my children.
I am able to pay for my home expenditure.
My standard of living has increased.
D Comfort and luxury
I have increased the buying of branded items.
I am able to take my family for tour and outing.
I have to developed my work premises.
I am able find comfort.
E Accessible to Banks
Banks has started approaching for loans.
My banking transaction have increased over a period
of time.
I am able to avail credit card facility from banks.
I receive better scheme and facilities from banks.