Scribd
Upload
63 views1 page

Comprehensive Market Research Guide

This document outlines the typical format for conducting market research, including sections to introduce the problem and background, review related literature and theories, describe the methodology used for research design, data gathering and analysis, and conclude with a summary of findings, conclusions, and recommendations. The methodology section would detail the research design, interpretative matrix used, and process for creating and distributing the survey questionnaire to gather data.

Uploaded by

aprille alt
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
63 views1 page

Comprehensive Market Research Guide

This document outlines the typical format for conducting market research, including sections to introduce the problem and background, review related literature and theories, describe the methodology used for research design, data gathering and analysis, and conclude with a summary of findings, conclusions, and recommendations. The methodology section would detail the research design, interpretative matrix used, and process for creating and distributing the survey questionnaire to gather data.

Uploaded by

aprille alt
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

MARKET RESEARCH FORMAT:

I. The Problem and its Background

- Review on the Chapters of Research Process

- Introduction and Background of the Research

II. Review of Related Literature

- Theories and Concepts on Consumer Behavior

- Citation and References

III. Methodology

- Research Design

- Interpretative Matrix

- Survey Questionnaire Making

- Data Gathering

IV. Analysis and Interpretation of Data

- Data Interpretation

- Associating Results with the Methodology

V. – Summary of Findings, Conclusions and Recommendations

- Organization of information

- Consistency of all the chapters in the research

You might also like