Assurance
Responsiveness Tangibility
Satisfaction
Reliability Empathy
Figure 1. Conceptual Framework
Source: Measures of Services Quality Between Local Government Units of Angeles and San
Fernando in the Province of Pampanga, Philippines: Its Implication to Constituents’ Satisfaction
(Joan C. Reyes, 2013)
1.2 Operational Framework
The operational framework was adopted from the study of Reyes as shown in Figure 1.
The variables and the questionnaire that were used were adopted from the said study, and also
adopted its conceptual framework.