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184 views46 pagesMBA Project
Mini project report
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Swetha LCopyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
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VIVEKANANDHA
COLLEGE OF ENGINEERING FOR WOMEN (AUTONOMOUS)
Approved by AICTE, New Delhi, Affiliated to Anna University,
Chennai.
Elayampalayam, Tiruchengode - 637205.
MBA Student Projects (2021-2022)
S.No] Reg.No Nameof theStudent GuideName Topic
A Study on Recruitment And
Selection Process With Special
1, | 20301001 | C.S.AISHWARYA | GKanagasabapathy Reference To Kritilabs
Technologies PVT
LTD.,Chennai
A Study on Customer Satisfacation
‘Towards Online Shopping With
Special Reference To
AtturTown,Salem District
2. | 20301002 SDEVAYANI | G.Kanagasabapathy
A Study of Consumers
3. | 20301003 S.DHIVYA GKanagasabapathy Awemness And Satisfacation
Towards Edible Oil In Karur
‘A Study on Performance Appraisal
System With Special Reference To
Jailaxmi Agencies,
Salem,Tamilnadu
4. | 20301004 AGAYATHRI | G-Kanagasabapathy
‘A Study of Technical Analysis Of
Selected Equity Stocks With
5. | 20301007 M.JANANI GKanagasabapathy | Special Reference To Zebu Shares
Wealth And Management PVT
LTD.,Erode
A Study on Brand Preference of
6. | 20301008 J.KAMALI G.Kanagasabapathy Pea rae ae Span re
Karur District
BS rm
))Namakra! (Ot)
“Tamilnadu 637 205.
TaucHENcooe
Pweg VIVEKANANDHA
COLLEGE OF ENGINEERING FOR WOMEN (AUTONOMOUS)
Approved by AICTE, New Delhi, Affiliated to Anna University,
Chennai.
Elayampalayam, Tiruchengode - 637205.
A Study on Employee Job
7. | 20301010 P.MALAVIKA | G.Kanagasabapathy | Satisfacation In KKP Fine Linen
Private Limited,Namakkal
‘A Study on Green Marketing on
Consumer Purchasing Pattern And
8. | 20301011 V.SANGAVI GKanagasabapathy | Decision Making With Special
Reference To Rayakottai Town,
Krishnagiri District
‘A Study on Functions of Human
Resource Management With
9. | 20301012 SSARANYA G.Kanagasabapathy Special Reference To
Vivekanandha Medical Care
Hospital, Tiruchengode
A Study on Employee Welfare
Me With Sy ul Re
10.| 20301013 DSIVARANIANI | G-Kanagasabapathy | +15 Goldline a epynTee
Karur District
ion,
wivekananaha Cee of Engine
‘Wmen, (autonemo
‘renengode (Th) Namakkal (DL)
“Taminadu -€37 208, A STUDY ON RECRUITMENT AND SELECTION PROCESS
WITH SPECIAL REFERENCE TO KRITILABS
TECHNOLOGIES PVT LTD., CHENNAI
A PROJECT REPORT
‘Submitted by
C.S.AISHWARYA
(Reg.no. 20301001)
In partial fulfillment for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
VIVEKANANDHA COLLEGE OF
ENGINEERING FOR WOMEN
[Autonomous]
‘Approved by AICTE, New Delhi and Accredited by NBA
Affiliated to Anna University, Chennai-25, An ISO 9001-2008 Certified Institution
Elayampalayam, Tiruchengode, Namakkal Dt. —637 205
JUNE 2022
i
i
eV7"_— VIVEKANANDHA COLLEGE OF
ENGENEERING FOR WOMEN
BONAFIDE CERTIFICATE
Sertified that this Report titled “ A STUDY ON RECRUITMENT AND SELECTION
>ROCESS WITH SPECIAL REFERENCE TO KRITILABS TECHNOLOGIES PVT
“D.,CHENNAI” is the confide work of C.S.AISHWARYA (20301001) who carried out the
york under my supervision. Certified further that to the best of my knowledge the work reported
rere in does not form part of any other thesis or dissertation on the basis of which a degree or
award was conferred on an earlier occasion on this or anyother candidate.
we
0 Dc 6, QQ
signature 6f the Faculty Guide ‘Signature of the HoD
3.Kanagasabapathy G.Kanagasabapathy
Asst. Professor Asst. Professor & Head
0}-0F: doar
Submitted to the Viva voce Examination held on
ODS WorkrosoeAer QuerGaney
INTERNAL EXAMINERt EXTERNAL EXAMINER
Pee
‘vivakananaha College f Engineering)
Tor Women, (autonomeus)
‘rirsdlengode (Tk) Namakal (0%)
"are 637 205 KritiLabs Technologies Private Limited
24a. SM Consonium, Dr. VSI Industrial Estate, Phase Thirusanmiyur, Cheam
woe rilabs.cam
wi 690041, Website:
ate: 3rd JUN 2022
REG NO : 20301001 FINAL YEAR MBA OF
5 is to certify that Ms.C.S.Aishwarya,
WOMEN, ELAYAMPALAYAM,
VEKANANDHA COLLEGE OF ENGINEERING FOR
RUCHENGODE,has completed her project Entiiled "A STUDY ON RECRUITMENT AND
LECTION PROCESS IN KRITILABS TECHNOLOGIES PRIVATE LIMITED, CHENNAT” during
period from 11.03.2022 to 27.05.2022
for Women, (Autonomous).
‘Tiwehengoge (Tk: Namabeat (Ot)
ey " 7
y fi
rarinadt 637 206,
KritiLabs Technologies Private Limited
2 Office : 244, S&M Consortium, Dr. VSI Estate Phase Il, Thiruvanmiyur, Chennai - 600 041.
Contact : +91 44 4864 7545 Website : www.kritilabs.com
CIN No ; U74999TN2019PTC128763 ABSTRACT
Recruitment and selection strategies result in improved organizational outcomes. With
reference to this context, the research paper entitled Recruitment and Selection has been
prepared to put a light on Recruitment and Selection process. The main objective is to
identify general practices that organizations use to recruit and select employees and, to
determine how the recruitment and selection practices affect organizational outcomes at
Electronics Industry, In KLT. Successfil recruitment and selection practices are key
components at the entry point of human resources in any organization . The main
objective of this paper is to identify general practices that organizations use to recruit
and select employees. Business institutions are propelling cutting-edge recruiting and
determination strategies because of the passage of firm organizations. The point of the
paper is to consider the recruitment and selection manner took after at Organisation . The
best human capital accessibility in associations makes them top hand and that they grow
to be the genuine blood of the associations. This exploration examines the survey of
writing for recruitment and determination technique took after at institutions. The exam
became completed making use of each crucial and auxiliary information. Essential
records was gathered from forty representatives utilizing ballot method. The study also
focus its attention to determine how the recruitment and selection practices affect the
organizational outcomes and provide some suggestions that can help. Data analysis has
been done with statistical tools like tables, bar diagrams.
for Women, autonomous)
“Taina 637205.
L,
\vivokanandha College of Engineering
‘Tiueengode (Tk: Namakkat (Ot)
coger amen 5.3 CONCLUSION
Recruitment and selection process getting very much importance these days in the
organization. It is very critical thing to evaluate the human resource. It is a systematic
procedure that involves many activities. The process includes the step like HR planning
attaining applicant and screening them. It is very important activity as_it provides right
place at right time. It is not easy not an easy task as organization future is depend on this
activity, if suitable employees are selected which are beneficial to the organization it is at
safe side but if decision goes wrong it can be dangerous to the organization So it is an
activity for which human resource departments gets very much importance. Recruitment
and selection procedure and its important also gets changed as the organization changed.
However, the number of companies outsourcing their recruitment processes is
increasing at a very fast rate and so is the percentage of their total recruitment processes
being outsourced, Outsourcing organizations strive for providing cost saving benefits to
their clients. One of the major advantages to organizations, who outsource their recruitment
process, is that it helps to save up to as much as 40 per cent of their recruitment costs. With
the experience, expertise and the economies of scale of the third party, organizations are
able to improve the quality of the recruits and the speed of the whole process. Also,
outsourcing enables the human resource professionals of organizations to focus on the core
and other HRand strategic issues.
Outsourcing also gives a structured approach to the whole process of recruitment
withthe ultimate power of decision making of recruiting with the organization itself, The
portion of the recruitment cycle that is outsourced range from preparing job descriptions to
arranging interviews, the activities that consume almost 70 per cent of the time of the
whole recruitment process.
In India, the trend of outsourcing recruitment is also catching up fast. For example:
Vodafone outsources its recruitment activities to Alexander Man Solutions (RPO service
provides). Wipro has outsourced its recruitment process to Peritrack. Yes, bank is also
known to outsource 50 per cent of its recruitment processes to such kinds RPO service
providers,
aan
* nen iio A STUDY ON CUSTOMER SATISFICATION TOWARDS
ONLINE SHOPPING WITH SPECIAL REFERENCE TO
ATTUR TOWN, SALEM DISTRICT
A PROJECT REPORT
Submitted by
S.DEVAYANI
(Reg-no. 20301002)
In partial fulfillment for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
(ay VIVEKANANDHA COLLEGE OF ae
) as
we ENGINEERING FOR WOMEN
-[Autonomous]
Approved by AICTE, New Delhi and Accredited by NBA
Affiliated to Anna University, Chennai-25, An ISO 9001-2008 Certified Institution
Elayampalayam, Tiruchengode, Namakkal Dt. — 637 205
JUNE 2022 VIVEKANANDHA COLLEGE OF
ENGENEERING FOR WOMEN
BONAFIDE CERTIFICATE
Certified that this Report titled “A STUDY ON CUSTOMER SATISFACTION TOWARDS
ONLINE SHOPPING WITH SPECIAL REFERENCE TO ATTUR TOWN, SALEM
DISTRICT “is the confide work of S.DEVAYANI (20301002) who carried out the work under my
supervision. Certified further that to the best of my knowledge the work reported here in does not form part of
any other thesis or dissertation on the basis of which a degree or award was conferred on an earlier occasion on
this or any other candidate.
A Dao Saws
G Kanagasabapathy G.Kanagasabapathy
Asst. Professor Asst.Professor & Head
Submitted to the Viva voce Examination held on __O7_. 01. 2022
ow,
essere” Shaver
INTERNAL EXAMINER EXTE! EX) R
‘Vivekananaha| aN —
Tcl acon)
rothengse (haa
‘Temiinady - 637 208, sad ABSTRACT
In the era of globalization electronic marketing is a great revolution. Over the last decade maximum
business organizations are running with technological change. Online shopping or marketing is the use of
technology ({e., computer) for better marketing performance. And retailers are devising strategies to meet
the demand of online shoppers; they are busy in studying consumer behavior in the field of online
shopping, to see the consumer attitudes towards online shopping. Therefore we have also decided to study
consumer's attitudes towards online shopping and specifically studying the factors influencing consumers
to shop online,
Online shopping is the process whereby consumers directly buy goods from a seller interactively in real-
of buying goods and
time without an intermediary over the internet. Online shopping is the proce
services from merchants who try to sell their produets to people who surf the intemet. Shoppers can visit
web stores from the comfort of their homes and shop as they sit in front of the computer. Consumers buy a
variety of items from online stores. Online shopping has become a popular method for purchasing and
selling goods due to many reasons.
Online shopping is the biggest part of customer attraction as well as customer satisfaction. In today's
technology environment, most businesses rely on internet purchasing to both please their consumers and
attract new ones. The effects of online shopping on improving customer satisfaction are the subject of this
study report. The study also sought to determine the effects of online shopping on improving customer
satisfaction in retail establishments. The research tasks entailed an ethical construction of a questionnaire
Keeping in view the research topic and tasks at hand. The construction of the survey was done keeping
multiple touch points in consideration, Extensive research was done to identify the most prominent issues
in the realm of online shopping
econo Sho.
for Wormer, =~ omeus)
‘Truchangode (Tk. samarkal (Ot)
“Tamilnad » 637208, 5.3 CONCLUSION
‘The endeavor of this study was to determine the level of customer satisfaction in online
shopping among the Attur town, Various factors, based on previous researches, were taken
into consideration and each one was analyzed with respect to the data collected from a
random sample of 100 respondents. The complete process can range from some hours to
weeks counting on the product, amount, first rate, and supply of buy.
In this study get a result of customer satisfactions begin to online shopping by buying a
product with more comfortable and prefer to purchase. In the prevailing high charge state of
affairs, e-commerce may be used in competitive technique. Not only the level of customer
satisfaction, but also information like demographic framework, online presence & buying
behavior of the customers was analyzed,
It was concluded that a people were satisfied with product quality, cost, after sales
services, customer care & variety of products offered by the online shopping (e-commerce)
portals. In destiny, online purchasing is certain to grow in a massive manner, given the
growing young human populations. A satisfied customer himself is an authenticated and
consummate credential to promote the turnover. Thus the study concludes that the online
customers in Attur are satisfied with the existing alternatives,
otans FEY nsons
for Women, iAutonomeus)
‘Truchengode (Th) Namabat (OL)
“amiinad = 637 208
56 A STUDY OF CONSUMER AWERNESS AND
SATISFACTION TOWARDS EDIBLE OIL INKARUR
APROJECTREPORT
Submittedby
S.DHIVYA
(Reg.no.20301003)
In partia Ifulfillment for the award of the degree of
MASTEROFBUSINESSADMINISTRATION
VIVEKANANDHA COLLEGE OF
ENGINEERING FOR WOMEN
[Autonomous]
ApprovedbyAICTE,NewDelhiandAccredited byNBA
AffiliatedtoAnnaUniversity, Chennai-25,AnISO9001 -2008CertifiedInstitution
Elayampalayam, Tiruchengode,NamakkalDt.-637205
JUNE2022
Sho
for Wemen, (Autonomous)
‘rruchengode (Th) Namal (8)
“feminada = 637 208, VIVEKANANDHA COLLEGE OF
ENGENEERING FOR WOMEN
BONAFIDECERTIFICATE
CertifiedthatthisReporttitled“A STUDY OF CONSUMER AWERNESS AND
SATISFACATION TOWARDS EDIBLE OIL IN KARUR” Is the confide work of
S.DHTVYA (20301003) who carried out the work under my supervision. Certified further that to the
best of my knowledge the work reported here in does not form part of any other thesis or dissertation on the
basis of which a degree or award was conferred onanearlicroccasion on this or any other candidate.
EBS SipnatureoftheHoD
G-Kanagasabapathy G-Kanagasabapathy
Asst.Professor Asst-Professor&Head
Submittedtothe VivavoceExaminationheldon, oF 2or2
C.QAWoRO“ \Breigpor
INTERNALEXAMINER EXTERNALEXAMINER
TauCHENGaoE
a2 :
2 Vivetanandha Coegs 3 Engino
ls sree Namen, iAutonemas)
sens
‘Tamilnadu - 637 205. baa ABSTRACT
[Amoil is a substance that is in a viscous liquid state oily") at ambient temperatures or slightly warmer,
‘and is both hydrophobic (immiseible with water) and Tipophilic (miscible with other ois, literally). This
general definition includes compound classes with otherwise unrelated chemical structures, Properties;
and uses, including vegetable oils, petrochemical oils, and volatile essential oils. Oil is a nonpolar
substance. The word “oil” is used for any substance that does not mix with water and has a greasy feel,
such as petroleum (or enude oil) and heating oil, regardless of its chemical structure. Edible or cooking
oil is fat of plant, animal or microbial origin, which is liquid at room temperature and is suitable for food
use. Some of the many different kinds of edible vegetable oils include: olive oil, palm oil, soybean oil,
canola oil, pumpkin seed oil, com cil, sunflower oil, safflower oil, peanut oil, grape seed oil, sesame oil,
angan oil and rice bran oil. Many other kinds of vegetable oils are also used for cooking, The generic
term "vegetable oil" when used to label a cooking oil product refers to a blend of a variety of oils often
based on palm, com, soybean or sunflower oils. Edible oil of animal origin is fish oil. Microbial oil are
also encompassed. Fats consist of a wide group of compounds that are generally soluble in organic
solvents and largely insoluble in water. Chemically. fats are generally triesters of glycerol and fatty acids
Fats may be either solid or liquid at normal room temperature,
“Tiuchongode (Tk) Namakkal (Ot)
“Tamilnadu - 637205. ‘The awareness level of the sample respondents belongs to two and above
earning members family is higher. Hence, itis suggested that manufactures may focus
their attention on improving the awareness level of consumes in all the income groups.
Price is the important consideration for the purchase of edible oil. Hence, it is
suggested that the manufacturers have to consider the price fixation of the Edible oil.
5.3 CONCLUSION
‘The modern market is a highly competitive and transitional one. A company
must first decide what it can sell, how much it can sell and what approaches must be
used to entice the vary consumers. The consumer today does not accept any product,
which does not give them complete satisfaction, and many products do not find a
place in the market. It can be said that the modern market is consumer oriented and
only the consumer determine the product a success or a failure. A consumer always
considers various factors before the purchasing of Edible oil. Consumers have specific
preference or choice. Consumers analyze the price, quality, packaging aspects etc.
before they buy the product and hence, it is up to the different brands of edible oil
manufacturers to concentrate on those aspects and workout better strategy to attract
more consumers for theit brands, Hence, manufacturers should feel the pulse of
consumers. They should plan their production and distribution activities as per the
needs and convenient of the consumers.
/raucHENCODE
M6526.
for Women,
‘Tiewchengods (Th) Namaka (OR)
“amiinadu - 637 205.
55. A STUDY ON PERFORMANCE APPRAISAL SYSTEM
~ WITH SPECIAL REFERENCE TO JAILAXMI
AGENCIES,SALEM,TAMILNADU
A PROJECT REPORT
Submitted by
A.GAYATHRI
(Reg.no. 20301004)
In partial fulfillment for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
VIVEKANANDHA COLLEGE OF
ENGINEERING FOR WOMEN
[Autonomous]
Approved by AICTE, New Delhi and Accredited by NBA
Affiliated to Anna University, Chennai-25, An ISO 9001-2008 Certified Institution
Elayampalayam, Tiruchengode, Namakkal Dt. — 637 205
JUNE 2022
‘Tructongode (7) Namakkal
‘amiinadu = 637 208, VIVEKANANDHA COLLEGEOF
ENGENEERING FOR WOMEN
BONAFIDE CERTIFICATE
Certified that this Report titled “ A STUDY ON PERFORMANCE APPRAISAL SYSTEM
WITH SPECIAL REFERENCE TO JAILAXMI AGENCIES, SALEMM"is the
confide work of ASGAYATHRI (20301004) who carried out the work under my supervision. Certified
further that to the best of my knowledge the work reported here in does not form part of any other thesis or
dissertation on the basis of which a degree or award was conferred on an earlier occasion on this or any other
candidate.
oso
LON Faculty Guide
G.Kanagasabapathy
Asst-Professor
Submitted to the Viva voce Examination held on
6 QR VE
INTERNAL EXAMINER
we
SEO
es, so
BQ
Signature of the HoD
G.Kanagasabapathy
Asst.Professor & Head
pl—o)- 2022.
oe”
ior
ea, Astonoe
Thuchargoe nk naa oy
amino oT 08
Enginoering, r
CERTIFICATE OF COMPLETION
This is to clarify that Ms.Gayathri , MBA (master of business administration) student at
Vivekanandha college of engineering for women (Trichengode),has done her project work titled
“Performance Appraisal System” At JAILAXMI AGENCIESS period of Three months from
16.3.2022 to 16.6.2022 as a part of curriculum , Supervision and under Guidance of
‘MrSasikumar (Manager).
PLACE : Salem
DATE. : 20.6.2022
yensone
\
va 6a ‘Vivekanandha College of Engineering.
‘orf, autonoraus
Trushongoe nama >
Tnaah 637208
WaloxeParry Kan
B)Aascies, FN - 67205. Near SM Car Maul Service
Heth, Sue an
Toae47772, 431 709447776
ale kn @jaexmigoup com «It will be better if the Organization gives performance and potential appraisal rewards
Frequently.
‘* Anappraiser needs to give input to assess after their evaluation.
«The employers recommended that the management should if conceivable to evacuate in
performance appraisal system.
* The company should undertake to provide special reward and compensation system
Henceforth to keep up the employees advantages and rouses them to perform better.
«I would recommend the organization that if feedbacks are offered month to month to The
representatives they would enhance their performance more adequately than Giving input
in once in a half year.
© The association should perceive and address the employee's needs.
‘* Motivation through proper advantages must be given to the employees who finish Their
undertakings according to plan.
© Superiors are supposed to continue a cordial relationship with workers and officers
Recognition of the employee's efforts and provide guidance to workers.
« E-MAP System should not just utilize KRA’s for the evaluation of the employee's
Performance however general performance of the employees additionally needs
‘Appearance in E-MAP. So I would suggest that the usefulness of E-MAP should be
Enhanced by incorporating 360 degree performance appraisal system in future.
« It.will be better if the organization gives incentives to representatives so it will Support
their work and profitability.
«Promotions of representatives should be founded on the execution and not simply on
Experience.
+ Employee’s suggestions and recommendations should be considered during the Appraisal.
5.3 Conclusions
In the whole company performance appraisal system framework is essential keeping in mind The
end goal to know how well the representatives are been performing out their Employments which
66
roe
hana a) 2 Erinerng
for Women, (Autonomous)
‘Truchingode (Tk) Namakka! (Dt)
“femiinady - 637205
lg
13 [naucuexcooe
vc $525, is assigned to them so it is important for every one of the organization Requires to take after a
viable execution examination framework.
Human Resource is the Central wellspring of each association. Each worker in a business expands
the profitability And altruism of each organization. A representative, being an individual is dealt
with as Resources in the association. So the association ought to chiefly accentuation execution
Examination strategies and its improvement programs. Both the appraiser and assess ought to
Understand the standard and utilize the apparatus of evaluation framework valuably for the
‘Thriving of the association. Workers are happy with the present performance appraisal
Frameworks many as new evaluation methods have developed; the association can actualize
Current procedure.
So by making performance and development designs the appraisers Enhances the general
performance of the workers and later they are given appropriate job for That specific employees
to be successfill, In the event that the proposed measures are taken Into consideration it will expand
the viability of performance appraisal system.
‘vahananat re a5 Engnoerine
for Women, (Autonomous)
‘Wruehangode (Tk) Namakkal (0
Tamilnadu «837 208
67 A STUDY ON TECHNICAL ANALYSIS OF SELECTED
EQUITY STOCKS WITH SPECIAL REFERENCE TO ZEBU
SHARES WEALTH AND MANAGEMENT PVT LTD., ERODE
A PROJECT REPORT
Submitted by
M.JANANI
(Reg.no. 20301007)
In partial fulfillment for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
a VIVEKANANDHA COLLEGE OF se
ots
Ss ENG! ‘ERING RR WOME!
‘ INE! FO) ‘(OMEN
[Autonomous]
Approved by AICTE, New Dethi and Accredited by NBA
Affiliated to Anna University, Chennai-25, An ISO 9001-2008 Certified Institution
Elayampalayam, Tiruchengode, Namakkal Dt. — 637 205
JUNE 2022
‘
for Women, (autonomeus),
rvetiengode (7%) Namakea (OL)
“Taminad = 697 VIVEKANANDHA COLLEGE OF
ENGENEERING FOR WOMEN
BONAFIDE CERTIFICATE
Certified that this Report titled “A STUDY ON TECHNICAL ANALYSIS OF SELECTED
EQUITY STOCKS WITH SPECIAL REFERENCE TO ‘ZEBU SHARES WEALTH AND
MANAGEMENT PVT LTD., ERODE” is the confide work of M.JANANI (20301007) who
carried out the work under my supervision. Certified further that to the best of my knowledge
the work reported here in does not form part of any other thesis or dissertation on the basis of
which a degree or award was conferred on an earlier occasion on this or any other candidate.
C6 Dassyoroor™ C., Qyeawoser
Signature of the Faculty Guide Signature of the HoD
G.Kanagasabapathy G.Kanagasabapathy
Asst-Professor Asst.Professor & Head
Submitted to the Viva voce Examination held on __ pt, 07.2022.
INTERNAL EXAMI RY ex OWES
‘vekananaha Calege ol Engine
tor Women (anononcay)
Thuchengode (1) oma
Taming 308 15-06-2022
TO WHOM IT MAY CONCERN
nani M, with Register number: 20301007, student of MBA (HR
“organization Zebu Share and Wealthy
6-03-2022 to 16-06-2022) under the
hardin prepiring he report and she has bese able to present a 5.2 SUGGESTIONS:
Investors should use technical analysis so that investors can make best decision and make time
for investing,
Investor can choose long time frame for direction analysis and less time frame to entry in
market and exit.
‘The investor should have information about the conditions of the market so that they can get
the more return on the maximum investment
In the market the trader should go to develop new trade first, he definitely select stocks to buy
jin new industries after making forecasts all the and stock charts By choosing methodology after be
consistence in its application, Before participating
“The market as investor.
53 CONCLUSION:
‘Technical analysis very use full for every investor for making decision about time of invest
above all the companies also use the technical graphs. For knowing the position of investment.
‘After analyzing the companies, the subsequent finale was reached. By chart RSI is there is
‘well growth in the share price. This tells the sharcholder that it is a physically powerful selling stage
of best point.
Whenever RSI decrease, that shows value of the share price is down flow, that
Indicating to the investor that it is a well-built purchase position in the share market. In
Universal, we give decides by the effect in technological lines can take part in a useful
Role in the way in and exit of time stock market. Through the application of technical
Indicators, agents or investors feel happy substantial profits.
‘This analysis is helpful for several fundamental factors and the economy in general, trend lines
comes a very popular part of technical analysis.
Technical analysis doesn't work as we used this charts, because some time market prices may volatile
in the nature, In that time share holder or investors unable to take decision.
‘This analysis used full in currency markets .individuals also use this analysis to buy and sell of
sta SY oar
for Women, (Autonomous)
“Truchengoda (Tk, Namakal (02)
Tamilnadu = 637 205
88, A STUDY ON BRAND PREFERENCE OF MOBILE PHONES
WITH SPECIAL REFERENCE TO SELECTED TOWNS IN
KARUR DISTRICT
A PROJECT REPORT
‘Submitted by
J.KAMALI
(Reg.no. 20301008)
In partial fulfillment for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
VIVEKANANDHA COLLEGE OF x Bs
Nas),
Ee ENGINEERING FOR WOMEN Greate
[Autonomous]
Approved by AICTE, New Delhi and Accredited by NBA
“Affiliated to Anna University, Chennai-25, An ISO 9001-2008 Certified Institution
Elayampalayam, Tiruchengode, Namakkal Dt. — 637 205
JUNE 2022
Ses
tant I eget
for Women, (Autonomous)
‘Tiuchengode (Ti) Namakkal (Ot)
Tamilnadu = 637 205. VIVEKANANDHA COLLEGE OF
ENGENEERING FOR WOMEN
BONAFIDE CERTIFICATE
Certified that this Report titled “A STUDY ON BRAND PREFERENCE OF
MOBILE PHONES WITH SPECIAL REFERENCE TO SELECTED
TOWNS IN KARUR DISTRICT” is the confide work of J.KAMALT (20301008)
who carried out the work under my supervision. Certified further that to the best of my
knowledge the work reported here in does not form part of any other thesis or dissertation on
the basis of which a degree or award was conferred on an earlier occasion on this or any other
candidate.
0, QDAWvoXwF CQ aWoiiose-
Signaturé of the Faculty Guide Signature of the HoD
G.Kanagasabapathy G.Kanagasabapathy
Asst.Professor Asst.Professor & Head
‘Submitted to the Viva voce Examination held on _0]. 07. 2602. _
PSvser Sezai
Ce me exten ExaM
oa
Woharanane Cotege si eget
i {pr omen, ‘Autonomous a”
rashengoce (fe Nama
‘Tamilnadu - 637 205, oo ABSTRACT
Brand preferences are usually studied by attempting to profile and understand loyal consumers. It is the
indicator of the strength of a brand in the hearts and minds of customers. Brand preference represents
which brands are preferred under assumptions of equality in price, battery durability, camera resolution
and so on, In recent times smart phone plays a significant role among the users to meet up their numerous
bjectives by operating their desired smart phone. This research is intended to describe and analyze
people level of brand preference mobile phones purchase, The study used to collect data through
questionnaires based survey.100 people are selected to this survey. The collected data were analyzed
through Simple percentage analysis, chi-square analysis, Weighted average method, One way Anova,
Results indicated that brand choice, value worth of the mobile phones, frequency of changing mobile
phones, screen size have significantly effects on the satisfaction of the karur ditrict people. This will give
‘a conclusion on how do karur district people perceived brand among different criteria in order to take the
decision in purchasing the branded mobile.
uetaeng MS,
saranda loge of Engineer
vy loon, stn
iruchengode iT) Noman (
iinadu - 637 205, . 5.3. CONCLUSION
‘The researcher made an analysis on A STUDY ON BRAND PREFERENCE OF
MOBILE PHONES WITH SPECIAL REFERENCE TO SELECTED
TOWNS IN KARUR DISTRICT From this analysis, it can be concluded that the
brands like Nokia, Blackberry is in downsizing in the market, They can use price cutting
strategy through offers and discounts and users should feel it should be user friendly
operating system like Samsung. Product modifications can be implemented along with heavy
promotional activities to attack the customers to prefer their brand.
Sew
Msi xing
‘rusrengoe (Nai Ox)
‘emirate ar 08
78 A STUDY ON EMPLOYEE JOB SATISFACTION IN KKP
FINE LINEN PRIVATE LIMITED, NAMAKKAL
A PROJECT REPORT
Submitted by
R.MALAVIKA
(Reg.no. 20301010)
In partial fulfilment for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
VIVEKANANDHA COLLEGE OF
Es ENGINEERING FOR WOMEN
[Autonomous]
Approved by AICTE, New Delhi and Accredited by NBA
Affiliated to Anna University, Chennai-25, An ISO 9001-2008 Certified Institution
Elayampalayam, Tiruchengode, Namakkal Dt. - 637 205
JUNE 2022
[3 ( navonenc0oe
63 5
rh
"ramiinad 637 208. VIVEKANANDHA COLLEGE OF
ENGINEERING FOR WOMEN
BONAFIDE CERTIFICATE
Certified that this Report titled “A STUDY ON EMPLOYEE JOB SATISFACTION IN
KKP FINE LINEN PRIVATE LIMITED, NAMAKKA\
R.MALAVIKA (20301010) who carried out the work under my supervision. Certified
further that to the best of my knowledge the work reported here in does not form part of
is the confide work of
any otherthesis or dissertation on the basis of which a degree or award was conferred on an
earlier occasionon this or any other candidate.
le
EROS Qos fs Qos
re OF the Faculty er Signature of the HoD
Cadi G.Kanagasabapathy
Asst.Professor Asst.Professor & Head
Submitted to the Viva voce Examination held on. O). a-f. 2088.
LOO clea
INTERNAL EXAMINER
a
Vivekanandna Corfege of Engineering
for Women, (Autonomous)
Trushangode Namah (04) Phone 0091 - 4286 -
0091 - 4286 - 27
Mobile 098434 101
Fax 0091 - 4286 - 276316
madeups ° madeups@kkpindia com
CIN No U153417Z1989PTCO02371
GSTIN S3AADCKI9B9NIZ4
PAN No. AADCK1989N
PKR. FINE LINEN PVT. LTD.,
Certified Compan
31.05.2022
TO WHOMSOEVER IT MAY CONCERN
TO WHOMSOEVER IT MAY CONCERN.
This is to certify that Ms.R.Malavika (Reg.No.20301010) MBA Final
year student of Vivekananda College of Engineering for Women
has undergone Internship Training in our concern for the partial
fulfilment of her course from 16th March’2022 to 30" May’2022. In
the above period her presence and conduct was GOOD.
Thanking you
Engineering
www.kkpindia.com
~ Regd & Administrative Office"”88, Salem Road,
| NAMAKKAL - 637 004. Tamil Nadu, India. ABSTRACT
‘The study is finding out the job satisfaction of the level of employees in KKP. The main
objective of this study is to find out job satisfaction and also to locate the areas of
dissatisfaction.
‘The methodology adopted to carry out the study is the questionnaire for a sample of 100
‘employees from the three companies.
Factors like age, experience, salary, motivation, interpersonal relationships, infrastructure, are
identified to be the causes for the job satisfaction level in the organisation.
‘The data is analysed and job satisfaction i§ found out based on analysis is carried out, the areas
of dissatisfaction are identified and suitable suggestion are given for the organization. Majority
of the employees are not satisfied.
\Vivahanan: "ai Enghnering
{for Women, iAstonomaus),
‘Truchengode (Tk) Namakal (Dt)
Tamilnadu 637 20. 5.2 CONCLUSION
Job satisfaction can contribute substantially to organizational effectiveness. It focuses
on productive output in the form of high quality and quantity of products. Job satisfaction study
focuses on various part believed to be important since these predispose of the employee to behave
in certain ways. The overall job satisfaction is about 30% and it is influenced by various aspects
which includes relation between supervisors and co-workers, nature of task, welfare measures, pay
and working condition.
Job satisfaction is important for both management and employee. For a management,
a satisfied employee force helps in more customer satisfaction, more quality and quantity.
On the other hand an individual is satisfied with his jobs to the extent that his job provides him
with what he desires.
‘Additionally, there are benefits for the society in general. Satisfaction on the job is
carried over in the minds of the employees even during off the job hours. The goal of high job
satisfaction for employees can be defined in terms of money. The study reveals that salary is
the main factor for job dissatisfaction.
‘This study reveals that most of the employees are satisfied with the job and some
employees are dissatisfied in only some areas like salary and recognition. The employees are
satisfied with the job involvement, working conditions and the behaviour of superiors and the
subordinates.
‘The researcher recommends that the management to consider the essential factors of
tion
salary and recognition of employees and implement them for the future of the orga
because alwaysthe human power is always the backbone of the organization.
‘The study reveals that most of the employees are satisfied with working environment
and the behaviours of superiors and subordinates. The study reveals that salary and recognition
main factors for job dissatisfaction. According to the skill and efficiency of the
employees,increment in salary has to be raised by the management.
—
\Vivekananaha beffege of Engineering)
Tervaman, (tones)
Truchengode (Tk, Namabial
“arlinada 637 208.
60 A STUDY ON GREEN MARKETING ON CONSUMER,
PURCHASING PATTERN AND DECISION MAKING WITH
SPECIAL REFERNCE TO RAYAKOTTAI TOWN,
KRISHNAGIRI DISTRICT”
A PROJECT REPORT
Submitted by
V.SANGAVI
(Reg.no. 20301011)
In partial fulfillment for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
eh VIVEKANANDHA COLLEGE OF
«
4
ey ENGINEERING FOR WOMEN
[Autonomous]
Approved by AICTE, New Delhi and Accredited by NBA
Affiliated to Anna University, Chennai-25, An ISO 9001-2008 Certified Institution
Elayampalayam, Tiruchengode, Namakkal Dt. — 637 205
JUNE 2022
Vivekanandha College of Engineering,
| Autonomous
‘Tnachangods (Tk) Namakial (Ot)
Tamiinedu= 637 208. VIVEKANANDHA COLLEGE OF
ENGENEERING FOR WOMEN
BONAFIDE CERTIFICATE
Certified that this Report titled “A STUDY ON GREEN MARKETING ON CONSUMER
PURCHASING PATTERN AND DECISION MAKING WITH SPECIAL REFERNCE TO
RAYAKOTTAI TOWN, KRISHNAGIRI DISTRICT” is the confide work of V.SANGAVI(20301011)
who carried out the work under my supervision. Certified further that to the best of my knowledge the work
reported here in does not form part of any other thesis or dissertation on the basis of which a degree or award
‘was conferred on an earlier occasion on this or any other candidate.
QS ages
Signature of the Faculty Guide Signatare ofthe HoD
GKanagasabapathy G.Kanagasabapathy
Asst Professor Asst-Professor & Head
Submitted to the Viva voce Examination heldon 97, OF 902
