Understanding Financial Management Basics
Understanding Financial Management Basics
Financial Management means planning, organizing, directing and controlling the financial activities such as procurement
and utilization of funds of the enterprise. It means applying general management principles to financial resources of the
enterprise.
Scope/Elements
1. Investment decisions includes investment in fixed assets (called as capital budgeting). Investment in
current assets are also a part of investment decisions called as working capital decisions.
2. Financial decisions - They relate to the raising of finance from various resources which will depend upon
decision on type of source, period of financing, cost of financing and the returns thereby.
3. Dividend decision - The finance manager has to take decision with regards to the net profit distribution.
Net profits are generally divided into two:
a. Dividend for shareholders- Dividend and the rate of it has to be decided.
b. Retained profits- Amount of retained profits has to be finalized which will depend upon expansion
and diversification plans of the enterprise.
Choice of factor will depend on relative merits and demerits of each source and period of financing.
4. Investment of funds: The finance manager has to decide to allocate funds into profitable ventures so that
there is safety on investment and regular returns is possible.
5. Disposal of surplus: The net profits decision have to be made by the finance manager. This can be done in
two ways:
a. Dividend declaration - It includes identifying the rate of dividends and other benefits like bonus.
b. Retained profits - The volume has to be decided which will depend upon expansional,
innovational, diversification plans of the company.
6. Management of cash: Finance manager has to make decisions with regards to cash management. Cash is
required for many purposes like payment of wages and salaries, payment of electricity and water bills,
payment to creditors, meeting current liabilities, maintainance of enough stock, purchase of raw
materials, etc.
7. Financial controls: The finance manager has not only to plan, procure and utilize the funds but he also has
to exercise control over finances. This can be done through many techniques like ratio analysis, financial
forecasting, cost and profit control, etc.
a. Determining capital requirements- This will depend upon factors like cost of current and fixed assets,
promotional expenses and long- range planning. Capital requirements have to be looked with both
aspects: short- term and long- term requirements.
b. Determining capital structure- The capital structure is the composition of capital, i.e., the relative kind
and proportion of capital required in the business. This includes decisions of debt- equity ratio- both
short-term and long- term.
c. Framing financial policies with regards to cash control, lending, borrowings, etc.
d. A finance manager ensures that the scarce financial resources are maximally utilized in the best possible
mannerat least cost in order to get maximum returns on investment.
Investment Decision
One of the most important finance functions is to intelligently allocate capital to long term assets. This activity is
also known as capital budgeting. It is important to allocate capital in those long term assets so as to get maximum
yield in future. Following are the two aspects of investment decision
Since the future is uncertain therefore there are difficulties in calculation of expected return. Along with
uncertainty comes the risk factor which has to be taken into consideration. This risk factor plays a very significant
role in calculating the expected return of the prospective investment. Therefore while considering investment
proposal it is important to take into consideration both expected return and the risk involved.
Investment decision not only involves allocating capital to long term assets but also involves decisions of using
funds which are obtained by selling those assets which become less profitable and less productive. It wise
decisions to decompose depreciated assets which are not adding value and utilize those funds in securing other
beneficial assets. An opportunity cost of capital needs to be calculating while dissolving such assets. The correct
cut off rate is calculated by using this opportunity cost of the required rate of return (RRR)
Financial Decision
Financial decision is yet another important function which a financial manger must perform. It is important to
make wise decisions about when, where and how should a business acquire funds. Funds can be acquired through
many ways and channels. Broadly speaking a correct ratio of an equity and debt has to be maintained. This mix of
equity capital and debt is known as a firm’s capital structure.
A firm tends to benefit most when the market value of a company’s share maximizes this not only is a sign of
growth for the firm but also maximizes shareholders wealth. On the other hand the use of debt affects the risk
and return of a shareholder. It is more risky though it may increase the return on equity funds.
A sound financial structure is said to be one which aims at maximizing shareholders return with minimum risk. In
such a scenario the market value of the firm will maximize and hence an optimum capital structure would be
achieved. Other than equity and debt there are several other tools which are used in deciding a firm capital
structure.
Dividend Decision
Earning profit or a positive return is a common aim of all the businesses. But the key function a financial manger
performs in case of profitability is to decide whether to distribute all the profits to the shareholder or retain all
the profits or distribute part of the profits to the shareholder and retain the other half in the business.
It’s the financial manager’s responsibility to decide a optimum dividend policy which maximizes the market value
of the firm. Hence an optimum dividend payout ratio is calculated. It is a common practice to pay regular
dividends in case of profitability Another way is to issue bonus shares to existing shareholders.
Liquidity Decision
It is very important to maintain a liquidity position of a firm to avoid insolvency. Firm’s profitability, liquidity and
risk all are associated with the investment in current assets. In order to maintain a tradeoff between profitability
and liquidity it is important to invest sufficient funds in current assets. But since current assets do not earn
anything for business therefore a proper calculation must be done before investing in current assets.
Current assets should properly be valued and disposed of from time to time once they become non profitable.
Currents assets must be used in times of liquidity problems and times of insolvency.
Financial activities of a firm is one of the most important and complex activities of a firm. Therefore in order to
take care of these activities a financial manager performs all the requisite financial activities.
A financial manger is a person who takes care of all the important financial functions of an organization. The
person in charge should maintain a far sightedness in order to ensure that the funds are utilized in the most
efficient manner. His actions directly affect the Profitability, growth and goodwill of the firm.
2. Allocation of Funds
Once the funds are raised through different channels the next important function is to allocate the funds.
The funds should be allocated in such a manner that they are optimally used. In order to allocate funds in
the best possible manner the following point must be considered
These financial decisions directly and indirectly influence other managerial activities. Hence formation of
a good asset mix and proper allocation of funds is one of the most important activity
3. Profit Planning
Profit earning is one of the prime functions of any business organization. Profit earning is important for
survival and sustenance of any organization. Profit planning refers to proper usage of the profit generated
by the firm.
Profit arises due to many factors such as pricing, industry competition, state of the economy, mechanism
of demand and supply, cost and output. A healthy mix of variable and fixed factors of production can lead
to an increase in the profitability of the firm.
Fixed costs are incurred by the use of fixed factors of production such as land and machinery. In order to
maintain a tandem it is important to continuously value the depreciation cost of fixed cost of production.
An opportunity cost must be calculated in order to replace those factors of production which has gone
thrown wear and tear. If this is not noted then these fixed cost can cause huge fluctuations in profit.
a. Type of securities to be issued are equity shares, preference shares and long term borrowings
(Debentures).
b. Relative ratio of securities can be determined by process of capital gearing. On this basis, the companies
are divided into two-
i. Highly geared companies - Those companies whose proportion of equity capitalization is small.
ii. Low geared companies - Those companies whose equity capital dominates total capitalization.
For instance - There are two companies A and B. Total capitalization amounts to be USD 200,000 in each
case. The ratio of equity capital to total capitalization in company A is USD 50,000, while in company B,
ratio of equity capital is USD 150,000 to total capitalization, i.e, in Company A, proportion is 25% and in
company B, proportion is 75%. In such cases, company A is considered to be a highly geared company and
company B is low geared company.
Ratio analysis
Ratio analysis is one of the oldest methods of financial statements analysis. It was developed by banks and
other lenders to help them chose amongst competing companies asking for their credit. Two sets of financial
statements can be difficult to compare. The effect of time, of being in different industries and having different
styles of conducting business can make it almost impossible to come up with a conclusion as to which company is
a better investment. Ratio analysis helps creditors solve these issues. Here is how:
Sources of Data
Here is where the investors get the data they require for ratio analysis:
▪ Financial Statements: The financial data published by the company and its competitors is the prime
source of information for ratio analysis.
▪ Best Practices Reports: There are a wide range of consulting firms that collate and publish data about
various companies. This data is used for operational benchmarking and can also be used for financial data
analysis.
▪ Market: The data generated by all the activity on the stock exchange is also important from ratio analysis
point of view. There is a whole class of ratios where the stock price is compared with earnings, cash flow
and such other metrics to check if it is fairly priced.
Techniques used in ratio analysis
Ratio, as the name suggests, is nothing more than one number divided by the other. However, they become
useful when they are put in some sort of context. This means that when an analysts looks at the number resulting
out of a ratio calculation he/she must have a reasonable basis to compare it with. Only when the analyst looks at
the number and compares it what the ideal state of affairs should be like, do the numbers become powerful tool
of management and financial analysis.
Dividing numbers and obtaining ratios is therefore not the main skill. In fact this part can be automated and
done by the computer. Companies wouldn’t want to pay analysts for doing simple division, would they?. The real
skill lies in being able to interpret these numbers. Here are some common techniques used in the interpretation
of these numbers.
Horizontal Analysis
Horizontal analysis is an industry jargon for comparison of the same ratio over time. Once a ratio is calculated, it is
compared with what the value was in the previous quarter, the previous years, or many years in case the analyst
is trying to make a trend. This provides more information of two grounds. They are:
▪ Horizontal analysis clarifies whether the company has a stable track record or is the value of the ratio
influenced by one time special circumstances.
▪ Horizontal analysis helps to unveil trends which help analysts unveil trends in the performance of the
business. This helps them make more accurate future projections and value the share correctly.
Cross-Sectional Analysis
Cross sectional ratio analysis is the industry jargon used to denote comparison of ratios with other companies.
The other companies may or may not belong to the same industry. Cross sectional analysis helps an analyst
understand how well a company is performing relative to its peers. In a way this removes the effect of business
cycles. There are many variations of cross sectional analysis. They are as follows:
▪ Industry Average: The most popular method is to take the industry average and compare it with the
ratios of the firm. This provides a measure of how the company is performing in comparison to an
average firm.
▪ Industry Leader: Many companies and analysts are not satisfied with being average. They want to be the
industry leader and therefore benchmark against them.
▪ Best Practice: In case, the company is the industrial leader, then it usually crosses the industry border and
seeks inspiration from anyone anywhere in the world. They benchmark with the best practices across the
globe.
▪ Incomparability
Comparison is the crux of ratio analysis. Once ratios have been calculated, they need to be compared with
other companies or over time. However, many times companies have accounting policies that do not
match with each other. This makes it impossible to have any meaningful ratio analysis. Regulators all over
the world are striving to make financial statements standardized. However in many cases, companies can
still choose accounting policies which will make their statements incomparable.
▪ Qualitative Factors
Comparison over time is another important technique used in ratio analysis. It is called horizontal
analysis. However, many times comparison over time is meaningless because of inflation. Two companies
may be using the same machine with the same efficiency but one will have a better ratio because it
bought the machine earlier at a low price. Also, since the machine was purchased earlier, it may be closer
to impairment. But the ratio does not reflect this.
▪ Subjective Interpretation
Financial ratios are established “thumb of rules” about the way a business should operate. However some
of these rules of thumb have become obsolete. Therefore when companies come with a new kind of
business model, ratios show that the company is not a good investment. In reality the company is just
“unconventional”. Many may even call these companies innovative. Ratio analysis of such companies
does not provide meaningful information. Investors must look further to make their decisions.
Problem 4. The Balance sheet of Naronath & Co. as on 31.12.2000 shows as follows:
Liabilities $ Assets $
Equity capital 1,00,000 Fixed Assets 1,80,000
15% Preference shares 50,000 Stores 25,000
12% Debentures 50,000 Debtors 55,000
Retained Earnings 20,000 Bills Receivable 3,000
Creditors 45,000 Bank 2,000
2,65,000 2,65,000
Comment on the financial position of the Company i. e., Debt – Equity Ratio, Fixed Assets
Ratio, Current Ratio, and Liquidity.
Solution:
Debt – Equity Ratio = Debt – Equity Ratio / Long – Term Debt
Long-term Debt = Debentures
= 50,000
Shareholder’s Fund = Equity + Preference + Retained Earnings
= 1,00,000 + 50,000 + 20,000
= 50,000
= 1,70,000
= ·29
Fixed Assets Ratio= Fixed Assets / Proprietor’s Fund= -1,80,000
Proprietor’s Fund=Equity Share Capital + Preference Share Capital+ Retained Earnings
=1,00,000 + 50,000 + 20,000 = 1,70,000
Fixed Assets Ratio = 1,80,000 / 1,70,000= 1.05
Current Ratio = Current Assets / Current Liabilities
Current Assets = Stores + Debtors + BR + Bank= 25,000 + 55,000 + 3,000 + 2,000 = 85,000
Liquid Ratio=45,000 / 85,000= 1.88
Liquid Assets = 45,000
Liquid Liabilities = Debtors + Bill Receivable + Cash=55,000 + 3,000 + 2,000 = 60,000
Liquid Ratio = 60,000 / 45,000 = 1.33
Problem 6. From the following details of a trader you are required to calculate :
(i) Purchase for the year.
(ii) Rate of stock turnover
(iii) Percentage of Gross profit to turnover
Sales $ 33,984 Stock at the close at cost price 1814
Sales Returns 380 G.P. for the year 8068
Stock at the beginning
at cost price 1378
Solution :
Trading Account
To Opening stock 1378 By Sales 33984
To Purchase (BD 25972 Sales Return 380
To gross profit 8068 33604
By closing Stock 1814
35418 35418
(i) Purchase for the year $ 25,972
(ii) Stock Turnover = Cost of Goods Sold
Cost of Goods Sold = Cost of Goods Sold / Average Stock
Average Stock = (Opening Stock + Closing Stock)/ 2
= (1372 + 1814 )/2
= 25916/1596
=16.23 times
(iii) Percentage of Gross Profit to Turnover = Gross Profit / Sales *100
= 8068 / 33 ,984 * 100
= 23.74%.
Some of types of Budgets are: (i) Sales Budget (ii) Production budget (iii) Financial budget
(iv) Overheads budget (v) Personnel budget and (vi) Master budget!
The nature of production budget will differ from enterprise to enterprise. For practical
purposes, the overall budget should be divided into production per article per month,
looking into the estimate of the likely quantity of demand. It is the responsibility of
production department to adjust its production according to sales forecast.
(i) Material Budget- which fixes the quantity, quality and cost of raw materials needed for
uninterrupted production ;
(ii) Labour Budget-which specifies the requirements of labour in terms of the number and
type of workers for various jobs ;
(iii) Plant and equipment Budget- which lays down the needs of machines, equipment
and tools including their repairs and maintenance ; and
(iv) Research and Development Budget-which specifies the estimated cost on research
and development for developing new products and for improving existing ones.
This budget shows the requirement of capital for both long-term and short-term needs of
the enterprise at various points of time in future. Its objective is to ensure regular supply
of adequate funds at the right time. An important part of the financial budget is the cash
budget.
Cash budget contains estimated receipts and payments of cash over the specified future
period. It serves as an effective device for control and coordination of activities that
involves receipt and payment of cash. It helps to detect possible shortage or excess of
cash in business. The financial budget also contains estimates of the firm’s profits and
expenditure i.e., the operating budget.
It includes the estimated costs of indirect materials, indirect labour and indirect factory
expenses needed during the budget period for the attainment of budgeted production
targets. In other words, an estimate of factory overheads, distribution overheads and
administrative overheads is known as the overheads budget. The capital expenditure
budget contains a forecast of the capital investment.
This budget is prepared on departmental basis for effective control over costs. The
factory or manufacturing overheads can be divided into three categories: (i) fixed, (ii)
variable, (iii) semi-variable. This classification helps in the formulation of overhead
budgets for each department.
It lays down manpower requirements of all departments for the budget period. It shows
labour requirements in terms of labour hours, cost and grade of workers. It facilitates the
personnel managers in providing required number of workers to the departments either
by transfers or by new appointments.
The Institute of Cost and Management Accountants, England defines master budget as
the summary budget incorporating all the functional budgets, which is finally approved,
adopted and applied. Thus, master budget is prepared by consolidating departmental or
functional budgets.
The following points highlight the three types of budgets Prepared in budgetary control,
i.e, (A) Classification According to Time, (B) Classification on the Basis of Functions, and
(C) Classification on the Basis of Flexibility.
The budgets are prepared to depict long term planning of the business. The period of
long term budgets varies between five to ten years. The long term planning is done by
the top level management; it is not generally known to lower levels of management.
Long time budgets are prepared for some sectors of the concern such as capital
expenditure, research and development, long term finances, etc. These budgets are
useful for those industries where gestation period is long i.e., machinery, electricity,
engineering, etc.
2. Short-Term Budget:
These budgets are generally for one or two years and are in the form of monetary terms.
The consumers goods industries like sugar, cotton, textile, etc. use short-term budgets.
3. Current Budget:
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The period of current budgets is generally of months and weeks. These budgets relate to
the current activities of the business. According to I.C.W.A. London, “Current budget is a
budget which is established for use over a short period of time and is related to current
conditions.”
1. Operating Budget:
These budgets relate to the different activities or operations of a firm. The number of
such budgets depends upon the size and nature of business.
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It consists of expected revenues and costs of various products or projects that are termed
as the major programmes of the firm. Such a budget can be prepared for each product
line or project showing revenues, costs and the relative profitability of the various
programmes. Programme budgets are, thus, useful in locating areas where efforts may
be required to reduce costs and increase revenues. They are also useful in determining
imbalances and inadequacies in programmes so that corrective action may be taken in
future.
We have discussed the concept and technique of responsibility budgeting in detail under
a separate chapter on ‘Responsibility Accounting’ latter in this book.
2. Financial Budget:
Financial budgets are concerned with cash receipts and disbursements, working capital,
capital expenditure, financial position and results of business operations.
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Various functional budgets are integrated into master budget. This budget is prepared by
the ultimate integration of separate functional budgets. According to I.C.W.A. London,
“The Master Budget is the summary budget incorporating its functional budgets”. Master
budget is prepared by the budget officer and it remains with the top level management.
This budget is used to co-ordinate the activities of various functional departments and
also to help as a control device.
1. Fixed Budget:
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The fixed budgets are prepared for a given level of activity, the budget is prepared before
the beginning of the financial year. If the financial year starts in January then the budget
will be prepared a month or two earlier, i.e., November or December. The changes in
expenditure arising out of the anticipated changes will not be adjusted in the budget.
There is a difference of about twelve months in the budgeted and actual figures.
According to I.C.W.A. London, “Fixed budget is a budget which is designed to remain
unchanged irrespective of the level of activity actually attained.” Fixed budgets are
suitable under static conditions. If sales, expenses and costs can be forecasted with
greater accuracy then this budget can be advantageously used.
2. Flexible Budget:
A flexible budget consists of a series of budgets for different level of activity. It, therefore,
varies with the level of activity attained. A flexible budget is prepared after taking into
consideration unforeseen changes in the conditions of the business. A flexible budget is
defined as a budget which by recognizing the difference between fixed, semi-fixed and
variable cost is designed to change in relation to the level of activity.
The flexible budgets will be useful where level of activity changes from time to time.
When the forecasting of demand is uncertain and the undertaking operates under
conditions of shortage of materials, labour etc., then this budget will be more suited.
Illustration 1:
The expenses for the production of 5,000 units in a factory are given
as follows:
Illustration 2:
The following information at 50% capacity is given. Prepare a
flexible budget and forecast the profit or loss at 60%, 70% and 90%
capacity.
Illustration 3:
The following information relates to a flexible budget at 60%
capacity. Find out the overhead costs at 50% and 70% capacity and
also determine the overhead rates:
DIFFERENCE BETWEEN BALANCE SHEET AND PROFIT AND LOSS ACCOUNT
1. Excessive working capital means idle funds which earn no profits for business and hence
business cannot earn a proper rate of return.
2. When there is a redundant working capital it may lead to unnecessary purchasing and
accumulation of inventories causing more chances of theft, waste and losses.
3. It may result into overall inefficiency in organization.
4. Due to low rate of return on investments, the value of shares may also fall.
5. The redundant working capital gives rise to speculative transaction.
6. When there is excessive working capital, relations with banks and other financial
institutions may not be maintained.
Disadvantages of Inadequate working capital
1. A concern which has inadequate working capital cannot pay its short-term liabilities in
time. Thus, it will lose its reputation and shall not be able to get good credit facilities.
2. It cannot buy its requirements in bulk and cannot avail of discounts.
3. It becomes difficult for firm to exploit favourable market conditions and undertake
profitable projects due to lack of working capital.
4. The rate of return on investments also falls with shortage of working capital.
5. The firm cannot pay day-to-day expenses of its operations and it created inefficiencies,
increases costs and reduces the profits of business.
1. Principle of Risk Variation: Risk refers to inability of firm to meet its obligation as and
when they become due for payment. Larger investment in current assets with less
dependence on short-term borrowings increases liquidity, reduces risk and thereby
decreases opportunity for gain or loss. On other hand less investment in current assets
with greater dependence on short-term borrowings increases risk, reduces liquidity and
increases profitability.
There is definite direct relationship between degree of risk and profitability. A conservative
management prefers to minimize risk by maintaining higher level of current assets while
liberal management assumes greater risk by reducing working capital. However, the goal
of management should be to establish suitable trade off between profitability and risk. The
various working capital policies indicating relationship between current assets and sales
are depicted below:-
2. Principle of Cost of Capital: The various sources of raising working capital finance
have different cost of capital and degree of risk involved. Generally, higher the risk lower
is cost and lower the risk higher is the cost. A sound working capital management should
always try to achieve proper balance between these two.
3. Principle of Equity Position: This principle is concerned with planning the total
investment in current assets. According to this principle, the amount of working capital
invested in each component should be adequately justified by firm’s equity position. Every
rupee invested in current assets should contribute to the net worth of firm. The level of
current assets may be measured with help of two ratios.
(i) Current assets as a percentage of total assets and
(ii) Current assets as a percentage of total sales.
(1) The Hedging or Matching Approach: The term ‘hedging’ refers to two off-selling
transactions of a simultaneous but opposite nature which counterbalance effect of each
other. With reference to financing mix, the term hedging refers to ‘process of matching
of maturities of debt with maturities of financial needs’. According to this approach the
maturity of sources of funds should match the nature of assets to be financed. This
approach is also known as ‘matching approach’ which classifies the requirements of total
working capital into permanent and temporary working capital.
The hedging approach suggests that permanent working capital requirements should
be financed with funds from long-term sources while temporary working capital
requirements should be financed with short-term funds.
(2) The Conservative Approach: This approach suggests that the entire estimated
investments in current assets should be financed from long-term sources and short-term
sources should be used only for emergency requirements. The distinct features of this
approach are:
(ii) Liquidity is greater
(iii) Risk is minimised
(iv) The cost of financing is relatively more as interest has to be paid even
on seasonal requirements for entire period.
The hedging approach implies low cost, high profit and high risk while the conservative
approach leads to high cost, low profits and low risk. Both the approaches are the two
extremes and neither of them serves the purpose of efficient working capital management.
A trade off between the two will then be an acceptable approach. The level of trade off
may differ from case to case depending upon the perception of risk by the persons involved
in financial decision making. However, one way of determining the trade off is by finding
the average of maximum and the minimum requirements of current assets. The average
requirements so calculated may be financed out of long-term funds and excess over the
average from short-term funds.
(3). Aggressive Approach: The aggressive approach suggests that entire estimated
requirements of current asset should be financed from short-term sources even a part of
fixed assets investments be financed from short-term sources. This approach makes the
finance – mix more risky, less costly and more profitable.
Hedging Vs Conservative Approach
Hedging Approach Conservative Approach
1. The cost of financing is 1. The cost of financing is higher
reduced.
2. The investment in net working 2. Large Investment is blocked in
capital is nil. temporary working capital.
3. Frequent efforts are required 3. The firm does not face
to arrange funds. frequent financing problems.