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Comprehensive Digital Marketing Course Outline

This certified digital marketing course outline covers key topics such as introduction to digital marketing, social media marketing including Facebook, Instagram, YouTube and building social media campaigns. It also covers website creation, blogging, influencer marketing, search engine optimization, content marketing, copywriting, email marketing, search engine marketing including Google AdWords, freelancing and how to set up a digital marketing agency. The course provides in-depth information on various digital marketing channels and strategies to help students learn how to effectively promote businesses online.

Uploaded by

Rafay Azeemi
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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170 views2 pages

Comprehensive Digital Marketing Course Outline

This certified digital marketing course outline covers key topics such as introduction to digital marketing, social media marketing including Facebook, Instagram, YouTube and building social media campaigns. It also covers website creation, blogging, influencer marketing, search engine optimization, content marketing, copywriting, email marketing, search engine marketing including Google AdWords, freelancing and how to set up a digital marketing agency. The course provides in-depth information on various digital marketing channels and strategies to help students learn how to effectively promote businesses online.

Uploaded by

Rafay Azeemi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Certified Digital Marketing Course Outline:

1. Introduction to Digital Marketing


2. Building The Digital Mindset
3. Building your Business from Scratch (Business Ideas)
4. Social Media Marketing
5. Facebook Marketing:
 Organic Marketing VS Paid Marketing
 Setting up Business Manager
 Ad Breakdown
 Scaling Limitations
 Types of Ads
 Facebook Ad Targeting
 Laser Targeting
 Types of Audiences
 Naming Conventions
 Building efficient Facebook Campaigns
 How to run Facebook Ads with less money
 Practice
6. Instagram Marketing:
 Setting up Instagram Business
 Instagram Themes / Aesthetics
 Instagram Optimization
 Designing Buyer Persona
 IGTV
 Instagram Luxuries
 Automation

7. Building Social Media Campaigns


8. YouTube Marketing
9. Hashtag Theory
10. Designing Social Media Strategies & Campaigns
11. Social Media Management:
 Management Strategies
 Management Tools
 Automation Tools
 Measurement Tools
12. The Art of Content Creation
13. Website Creation (0 Coding Skills Required)
14. Blogging & Influencer Marketing:
 What is Digital Marketing
 Why Digital Marketing
 Traditional Marketing Vs Paid Marketing
 What is a blog? – Introduction to a blog
 Types of blogs – Personal blogs, corporate or business blogs and blogs by genre
 Advantages of writing a blog
 Blogging sites
 Why is blogging popular?
 Dos and Don’ts of a blog
 Blogging & Marketing
 Start your career as a Blogger
15. Search Engine Optimization:
 Review a Website within SECONDS
 On Page SEO
 Off Page SEO
 Keyword Research & Analysis
 Meta Tags
 SEO Tools
 Backlinks
 SEO Audit
16. Content Marketing:
 Niche Research
 Writing SEO Friendly Articles
17. Copy Writing
18. Email Marketing:
 Email Basics
 Gathering Subscribers
 Email marketing Tools
 Case Studies
 Launching your first Email Marketing Campaign with NO COST
19. Search Engine Marketing
 Google Webmaster
 Google Analytics
 Google AdWords: Building your First Google Campaign
20. Freelancing:
 How to Earn Money Online
 Fiverr
 Earning from Facebook and Instagram
21. Setting up your own Digital Marketing Agency
 How to get clients Online
 How to make Contracts
 How to win High Paying Long term clients.

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